Adidas Works With The Game Of Power To Launch Limited Ultraboost Joint Running Shoes.
In March 11th, Adidas Announced the launch of the six limited edition UltraBOOST joint series running shoes with the HBO TV drama "power game".
Since the beginning of 2011, the story of "power game", which happened on the "Weiss Tero mainland", has started a wave in the global entertainment industry, and has quickly integrated into the modern trend culture. Now, the eighth quarter and the final season are about to start. Adidas has integrated the logo and role characteristics of "Weiss Troll continent" into the design of running shoes. This joint venture has launched six limited edition UltraBOOST running shoes, presenting the characters, colors and details of the heroes and villains of "Weiss Trojan mainland" by presenting the details.
UltraBOOST's "power game" joint series running shoes show different forces in the "Weiss Tero mainland" faction, such as the shoe tongue with the factions of various factions and the heel labels printed with the motto of the various factions. The color characteristics of each family badge are also used in the color matching design of shoes, while bringing comfortable foot feeling to runners, it also incorporates family stories in the play of power.
Alberto Uncini Manganelli, general manager of Adidas running department, said: "we have been looking forward to cooperating with the game of power. Nowadays, more and more brands are working together with TV dramas to break through their respective field limitations. Success Permeating popular culture. We feel that such cross-border cooperation is very meaningful and worth trying. This joint venture is also another important project under the open source strategy (Adidas open source strategy). In this cooperation, we regard Adidas logo shoe UltraBOOST as a canvas and create more possibilities on running shoes. At the same time, it seems to write a series of vivid stories into shoes.
This limited edition UltraBOOST "power game" joint series running shoes will be on sale in March 22, 2019.
- Related reading
- Instant news | FILA Has Become The Official Partner Of China Sports Net Exclusive Sports Shoes And Shoes.
- Instant news | Behind The Carnival Of "Fried Shoes": When The Wind And Rain Come, The Leek Should Be Cut.
- Instant news | The Parent Company'S Performance Is Not As Good As Expected. Can Zara Help To Reverse Its Declining Trend?
- Instant news | Will The Vetements Founder Bring The Paris Family To Its Peak After Leaving?
- Instant news | Sneakers Resale Business Hot In The First Half, Three Chao Shoe Trading Platform Financing Exceeded 1 Billion Yuan
- Fashion brand | NATIVE SONS X Sacai 2019 Brand New Joint Limited Glasses Series On Sale
- Fashion brand | Lucien Pellat-Finet X Elven Bao Dream Joint Knitting Series Release, Fun Color
- Instant news | Search For Ad Hoc Companies, Develop Supply Chains, Fashion Brands, And Realize Their Own Shortcomings.
- Instant news | Summary Of The First Half Year Performance Of Major Clothing Brands In China
- Instant news | Summary Of The First Half Year Performance Of Major Clothing Brands In China
- XTEP Is Restless: Will The Two Years Decline In Performance And Cooperation With Foreign Brands Open The High-End Market?
- Netease Koala Canada Goose Is On File, Binjiang Market Supervision Bureau Is Responsible.
- Anhui Province Spot Checks Adult Clothing Products Sold 56 Groups Of Substandard
- 2019 China Textile Intangible Cultural Heritage Exhibition Shanghai Amazing Appearance!
- Gaosheng Holdings (000971):15 Billion Illegal Guarantee Continued Fermentation Letter Phi Violation Is Still Under Investigation
- Acrylonitrile Continues To Grow, But Domestic Gains Are Limited.
- Polyester Chips: More Than Half Of The Demand For Polyester Chips In March Will Be Able To Run Smoothly?
- "Science And Technology Innovation, High Quality Development" The Ninth Junan International Cowboy Fair Opened In Shanghai
- Global Fashion Vane -- Analysis Of The 2020 Spring And Summer Trend Analysis Forum
- 34 Billion 800 Million: Anta Ding Boss Official Xuan Bought The European Sports Giant, Drop Hammer Ding Tone!