What Made Gloria Women'S Clothing Faster In Recent Years?

Always

Win support among the people,

Arrive as agreed.

Xiaobian visited the headquarters of Gloria in Guangzhou in the mood of deep exploration of Gloria's trip, but found that the inside of the brand was quietly practicing.

There are more stories.

During the interview, the head of Gloria shared.

Concept: selection

To sell honestly, not to ambush the price, customers only need to consider whether they like it or not, and tell consumers that "good quality is not so expensive".

This strategy has moved a lot of consumers who know quality and requirements, plus the unique store image of the "green star trail", which has attracted the attention of Gloria.

In addition to its high quality and cost performance, "Cheng Yi" is still landing in all aspects of the scenes. The implementation of "fashion clothing aesthetics" has gradually enhanced the texture of products and brands.

"Sincerity" is ingenuity.

Gloria x R & D director Jin Shanyong (Kim sun young)

Gloria's R & D team is led by Jin Shanyong, Kim sun young, which has many international luxury brand design and management experience. It brings the research and development technology, tailoring technology and execution focus and ingenuity on the print version to the team, and adds high quality fabric to the process.

The profile is an important part of the aesthetics of Gloria fashion. In his interview, Professor Jin Shanyong mentioned that "it's the most natural thing to do good clothes with sincerity."

The dress is one of the top brands of Gloria brand. This year, Gloria has added a new dress to the rack. This is the tailoring method used in the high dress. The manual alignment is carefully done to achieve the accurate stitching between the pieces, so as to optimize the proportion of the human body, slim and slim, and make the dress more sophisticated.

Xiaobian is also interested in the "black science and technology" pleated dress. Lssey Miyake is designed with its folds. The most distinctive feature of Gloria lies in its fluency from the chest line to the waist. It fits well and does not tighten. It is distinctly different from that of other brands.

This season, in the upgrading design of the pleated skirt, Gloria also added tidal current gradient elements and lace styles, and felt that this "black technology" was completely controlled.

"Sincerity" means "spirit".

Gloria x artist / designer Meiyi

In order to bring more internationalized design to consumers, Gloria has been maintaining cooperation with the international team.

Meiyi, an artist / designer, has won international awards over the years. She not only balanced herself in creation and business, but also pursued the concept of "boundless design" and constantly pursued the diversity and integrity of design.

In the summer of 2019, the GLORIA by Meiyi series was inspired by the unique natural charm of Kangaroo Island. Even the artist himself said in the plan: "in Kangaroo Island nature is inspired and sincere."

The sea wave half skirt draws out the undulating waves of Vivonne Bay, with the fabric infiltrating the gold thread, simulating millions of sunlight and sparkling surface of the water. The flower pattern of Eucalyptus leaves and eucalyptus is rising vitality and natural interest; the Meiyi series is full of ingenious design of power and function, and there are many interchanges between the upper and lower sides, so that Xiaobian is also planted grass.

Gloria's main fabrics this summer are real silk and acetic acid, of which Acetate is the most commonly used material for high-end clothing. The comfort and high sense of silk clothing need not be further said, fashionable and fashionable.

Gradually realized why the concept of "honest clothes" can impress consumers.

The heart is sincere and natural beauty.

Japan's top fashion photographer Ito, x, Willow Hand

Of course, this visit will not miss the blockbuster of Gloria world tour, and read the spring and summer 2019. Willow Hand, a Japanese fashion photographer Itou Shiakiki, captured the beautiful moments of the integration of Gloria clothing and nature and fashion in Kangaroo Island.

The completely relaxed look and gesture of the supermodel seemed to tell the reader that she enjoyed the clothes and the environment.

Gloria brand executives also mentioned that although photographers and models are famous personages in their respective fields, they do not have any airs. They are sincere and pragmatic in communicating with their work teams. They are all people who love life and love work, so their works are also full of natural beauty.

Craftsmanship, with high quality fabrics, fashionable and elegant style, and so honest pricing, is seen in Xiaobian's "sincere fashion fashion aesthetics" practiced by Gloria.

The difference between Gloria and other cases is that she does not rely on gimmicks or plot events, but relies on the practice of a set of ideas, low-key and really moving consumers.

Gloria in 2019 deserves further attention.