The "Civilian Shoe" Of The Millennium Is Now Likely To Burst.

The term "Dad Shoes" has become the most popular focus in the field of sneakers in the past 3 years. With the change of the trend of the whole trend, other styles such as deconstruction design, thick sole shoes, outdoor shoes and other styles have gradually occupied a popular part, but it is undeniable that "Daddy shoes" is still in the most robust style in the fashion trend.

How long will this trend last? It may be hard to decide yet, because the most obvious point is that if you look for it in the crowd now, you will find that this kind of shoes is still the main force under people's feet. Besides, the major brands do not seem to want to throw them away easily.

However, in recent years, NIke has been making a lot of effort. Not only has it introduced many new designs in recent years, but it seems that the design aesthetics of the shoes belonging to the millennium is slowly coming back to us. Why do you say so?

Take the recent example, Supreme launched its cooperation with Nike in the 19 spring and summer series last week. It used Air Max Tailwind IV as a blueprint. It is believed to be unfamiliar to most people. However, with the help of the "high street" name, this pair of shoes, which were born in 1999, at least once again entered people's sight.

A similar situation happened on CLOT.

Edison Chan's cooperation with Nike has always been the focus of national attention. Not long ago, he himself revealed a new joint venture on Instagram. The design of shoes will combine the Air Zoom Haven with Air Max 97. The former is also a design from 1999, but I think you should not be impressed.

More directly is the return of Shox technology.

As the most representative brand research and development in the Millennium brand, this solo technology, known as "spring shoes" and "gas column", left a deep impression on the people at that time. It is obvious that Nike is bringing it back. The first pair of shoes Shox R4 with this technology and the Shox TL of the full palm Shox shoes launched in 2003 have been released last week. More importantly, we may also see Nike applying it to the cooperation projects with fashion brands and artists in the future.

In addition to the shoes mentioned above, Nike also began to get more inspiration from the product catalog of early 2000. The new P-6000 CNPT, which was introduced earlier, is just like this. Although it is a new design, it is easy to see that its shape is quite consistent with the characteristics of the shoes design of that era.

That is to say, when launching this pair of shoes, Nike said that the thick "Dad Shoes" has won a lot of success in the past period. After that, the brand also put forward a new goal: we hope to promote the trend of sneakers in 2019 through the concept of "Casual Father".

Casual Father? Basically represents the main design features of running shoes during the millennium, and is really biased towards the kind of OG.

Its meaning is different from the Fashion DadShoes launched by Triple S, the fashionable luxury brand, but the shoes with genuine retro appearance and meaning in the real sense. In simple terms, just like its name, it is the shoes that fathers will wear on their feet. The main core is comfort, not fashion.

And we often talk about DadShoes, the original concept is also derived from this, but with this style of shoes become fashionable darling of fashion trends, we have also ushered in a series of brand new era interpretation in the past, so that people's definition of it has gradually blurred. In the end, what kind of shoes are regarded as real Dad Shoes, everyone's understanding is also different.

But when it comes to the characteristics of the so-called Dad Shoes, I believe that most of them can say one or two thick, thick lines, and the structure of the vamp is complex, and also have some retro character. But due to the design features, this kind of shoe retro has not been so long as StanSmith and Converse Chuck Taylor, but it is mainly delineated from the late 90s to the millennium. But on the above, it has been said that from the recently launched shoes and Nike strategy, the shoes of the millennium and the unique aesthetic design may be more fully regressed with the help of Dad Shoes.

"A kind of aesthetic design of shoes belonging to the Millennium".

Compared to the current era of flourishing and varied choices, the field of running shoes also tended to be similar in those years, and even the design between different brands did not differ much.

In design, they have a concentrated emphasis on Aesthetics -- the most rough and direct appearance of technology running shoes.

Most of them will be made of mesh materials, leather and neoprene, which will be very complicated.

The soles are not as thick as the Dad Shoes we are now looking for, but are equipped with more advanced technology at that time, and have a more obvious sense of line in appearance, which seems slightly cumbersome.

Of course, with the change of aesthetics and the further development of the technology of shoes and shoes, these sports shoes with avant-garde styling have now become a sense of retro. But compared with those in the hot Dunk, Chuck Taylor and so on, they are more impressed with the Sneakerhead born in 80 and 90s. They naturally leave more feelings. In some specific styles, they can also see a little aesthetic belonging to the millennial era, which is a vision and vision for the future world and technology.

Unlike fashion, the field of sports shoes has always been in the endless history of retrospect. Through the way of salute or repetition, people keep getting in touch with the design of the past. Retro and innovation are almost always the themes. So, overall, these shoes will not be so far away. But in the time when the Dad Shoes hasn't calmed down, it may be able to usher in similar styles in different ways in the future.

As designer brands and traditional luxury brands are more competitive in the market, fashion oriented and design oriented Dad Shoes seems to be more in line with contemporary consumers' aesthetic. The original "cool" and "ugly" properties have been replaced by fashion and become a popular part.

However, after all, sports shoes are the foundation of traditional sports brands, and they should be enriched in both technology and history.

Take the simplest example, the old wave style introduced above is only the most basic and daily style at that time. But now, each pair has become a "treasure" that fits the Dad Shoes trend, and is also a resource that brands can use. Just like what Nike recently did, if you want to, through joint name, repetition or even based on it, bringing new ideas to the consumers, it is not difficult for consumers to pay attention again.

So if, as Nike said, we hope to promote the trend of sneakers in 2019 through the concept of "Casual Father", then it seems that when we are discussing how long the Dad Shoes trend can last, it is just ready to make efforts.