Rap Singer J. Cole Is Expected To Join, PUMA Star Endorsement Or Add Another Member.

PUMA, a German sportswear company, seems to have put another big artist into its spokesperson's list.

Recently, Usai Bolt, a legend of athletics, released a photo entitled "PUMA family" on Ins.

In addition to bolt, the photo also includes the high jumper Gianmarco Tanberi (GianmarcoTamberi), F1 driver Max Welsta Peng (Max Verstappen), the British model Cara Cara, and Brazil super model Adriana Lima (Adriana Lima) and other PUMA spokesmen.

It is worth noting that the seven rap nominated American rapper J.Cole also appeared in this family photo.

In front of the PUMA brand background, Cole wore a gray sweatshirt and a pair of Puma high sports shoes.

At present, the news is still in the conjecture stage, and J.Cole has not signed any sports brand.

But Jay-Z, who is also a rap singer and creative director of basketball business in PUMA, should try his best to facilitate this cooperation.

Not long ago, his wife Beyonce just joined PUMA rival Adidas.

J.Cole is popular with NBA players. He helped New York Nicks defender Dennis Smith finish a slam dunk in the NBA all star weekend slam dunk contest in February this year: the rappers gave Smith a jump to complete the dunk performance, which was pmitted to the American audience through television pmission.

If J.Cole can be signed, PUMA is expected to attract male fans to help themselves in basketball business.

The strategy of sports brand cooperation with celebrities has made PUMA taste sweet. In 2016, PUMA hired Rihanna, a creative director of women's series and a global brand ambassador, and her female business began to improve.

In the same year, PUMA and Rihanna personal brand FENTY jointly launched a joint series, "muffin shoes" become a burst of money at the same time, PUMA performance has been picked up.

It is worth mentioning that J.Cole and Rihanna also had some friendship: he served as a guest of the Rihanna tour in 2011.

Earlier, the Pitchfork website also reported that J.Cole, when hip-hop music was seeking scholars, chose to go to New York to get the chance to show itself to Jay-Z.

Although there has been no news of the formal signing, this wave of public opinion has been gaining eyeballs for J.Cole and PUMA.