Retired Ning Zetao Receives Only One Yuan Endorsement Fee? Adidas Responds To "Not A Fact."

After announcing retirement for a month, Ning Zetao never left the spotlight.

In April 12th, Southern Weekly magazine published an article entitled "Ning Zetao at the turning point".

Through the CCTV sports channel "sports world" program guide Liang Mai's perspective, this article interprets the events before and after Ning Zetao's retirement.

Among them, an information point about the endorsement contract between Ning Zetao and Adidas has attracted the attention of the outside world.

Liang Mai said, "now he signs a sports brand endorsement, the annual endorsement fee is tens of millions, there is an agreement in the contract, if he retires, the contract will be terminated."

"I heard later that he told the brand a month earlier that he wanted to retire in March and that the contract could be terminated in advance.

The other side expressed confidence in his commercial value and offered to reconsider the endorsement price thereafter. He said no need to talk about it. Thank you for your respect and understanding. The price of one yuan friendship will serve until the end of 2019.

For this claim, Adidas responded to the interface news by saying "it's not a fact."

As the content of the agreement concerns business secrets, Adidas did not disclose more specific information.

In January 2017, Ning Zetao signed a contract with Adidas to become the spokesman of the brand.

At that time, the industry rumors that Ning Zetao's endorsement fees amounted to tens of millions per year.

As one of the most popular male athletes in China, the former swimmer will help Adidas expand its young consumers.

Ning Zetao, who was born in 1993, once won four gold medals in the Inchon Asian Games in 2014, and has become a star of attention in the Chinese sports field.

The Kazan World Championships in 2015 was the highlight of their career. The men's 100 meter freestyle, Ning Zetao won the first gold medal in the world championships in 47 seconds 84, while creating the history of the Asian swimming arena, becoming the first Asian to win the gold medal in the world championships.

Ning Zetao's commercial value has always been valued by his outstanding achievements, handsome appearance and modest character. Adidas has become one of its biggest gold players.

However, influenced by factors such as endorsement disputes, Ning Zetao was expelled from the national team in 2016.

Over the past two years, he has seen more business activities, and Adidas's cooperation is most conspicuous.

In March 6th, on the 26 th birthday of Ning Zetao, he announced the news of retirement in social media. "Farewell to the swimming pool and clear water, opening up a new life."

Any restriction starts from within.

The pursuit of beauty, tolerance and regret, heart to sunshine, laughter to life, everything is the best arrangement.

Ning Zetao said he would rest for a while after retiring, and then finish his studies.

In the layout of the retirement declaration, he wore Adidas clothes, and the brand logo was very outstanding.

Liang Mai, a program director of CCTV sports channel "sports world", followed Ning Zetao in 2015, and then broadcast a documentary called "turning point Ning Zetao".

The film tells of Ning Zetao's experience in preparing for the crucial period of Rio and has attracted a lot of attention.

According to southern weekly magazine, in May 2017, Ning Zetao returned from his Navy swimming team back to his hometown of Henan. Liang Mai continued to film "turning point 2", which was filmed until September 2017 when Ning Zetao was defending the Tianjin National Games.

For Ning Zetao's intention to retire, Liang Mai said, "he has long said that his character is not suitable for entertainment circles. He should go to study. Now there are famous schools abroad and abroad, who are willing to accept him for further studies. They should also do some advertising endorsements to take part in some luxury activities."

As for the time when Ning Zetao's endorsement contract with Adidas will remain, it is not known at present.

Considering that Ning Zetao's commercial value after retirement is still considerable, he will not rule out a new stage of cooperation between the two sides.