"Fast Fashion" Foreign Brand "Forever21" Is About To Withdraw From The Chinese Market.

Last week, the "fast fashion" foreign brand "Forever21" was announced to be withdrawing from the Chinese market.

Yesterday, reporters visited Shanghai store to see that the "Forever21" three stores in Shanghai are still in normal operation, but there is a large number of promotions in the spring and summer stores.

The staff of the counter said that they had not received the notice of withdrawal at present, and the promotion was a practice of calendar year.

On the 4 th of this month, "Forever21" official WeChat platform issued a "broken code sale, low to 75% off" promotional information, and was ridiculed by many "Shi Shangbo owners".

Because of its original price is quite personal, the discount seems to be "Chinese cabbage price".

Reporters noted that the WeChat platform on 12 and 18 this month issued a number of WeChat, are also related to the "promotion".

In Shanghai, "Forever21" as a fast fashion brand, its store size and brand expansion are obviously inferior to "H&M" and "ZARA" brand names, and their pricing is also lower.

After closing the Shanghai new Mei joint store and Huaihai Middle Road store, there are three stores in Shanghai, namely, Shanghai, which has 3 stores in Changning, namely, crystal products, Changning Raffles and Nanjing East Road. Three shops are located in the golden section of Shanghai's central city. The stores are bustling, bustling, fashionable, spacious and bright, with a large scale.

Reporters at the "Forever21" crystal shop, the store has three floors, the first floor of women's wear, sportswear, cowboy series are in normal sales, the price is lower than the same fast fashion brand.

The two and third floors of the store were men's wear, accessories and shoes, but the reporters found that the large and large counters on the two and third floors were in the stage of "clearance sale", and played the tag of "amazing price" and "buy one get one".

Reporters found that the "Forever21" crystal shop, for example, the third floor of the shop originally had a silver counter, but now it is full of clothes and articles, and the function of the cash register has been cancelled.

On the first floor of the centralized cashier office, the reporter asked the staff about the "withdrawal", and the clerk said, "no notice of withdrawal has been received at present. The sharp reduction is in order to clear the stock. It is also a practice in past years."

Staff members have indicated that they need to wait for the company's notice when new products will be sold or when the sales will be over.