The Development And Reform Commission Organized The "2019 China Brand Day Media Briefing."

On the morning of April 29th, the national development and Reform Commission organized the 2019 China brand day media briefing to introduce the overall preparations for the event.

The national development and Reform Commission, the Central Propaganda Department, the Ministry of industry and information technology, the Ministry of agriculture, the Ministry of Commerce, the Ministry of Commerce, the General Administration of market supervision, the intellectual property office and the Shanghai Municipal People's Government jointly sponsored 8 Chinese brand day activities. The 16 representatives of the China Light Industry Federation, the China Textile Industry Federation, the China Automobile Industry Association, the China Electronic Information Industry Federation and other 60 media reporters attended the conference.

Yang Zhaohua, vice president of China Textile Industry Federation, spoke on behalf of the China Federation of textile industry. He made a detailed introduction to the overall arrangement of the series activities of the textile and garment industry.

He said:

This year is the 70 year since the founding of new China. In the past 70 years, the textile industry has achieved all-round and deep development, playing an increasingly important role in serving the overall national strategy.

Strengthening the brand building is the only way for the high quality development of China's textile and garment industry. Facing the future, China's textile and garment brands should maintain strategic determination and implement the new orientation of "technology, fashion and green" to meet the growing needs of people's life.

In the series activities of the Chinese brand textile and apparel industry in 2019, we will take the principles of "simplification and simplification, zoology, science and technology, traction, highlighting quality, easy dissemination and experience" to create a new mode of "science and technology" and brand with the help of new technological levers. We should jointly excavate new connotation of culture, create "fashion" and brand new culture, and jointly implement new industrial responsibilities to create "green" and brand new trends.

Deepen the audience's understanding of China's own brand of textile and clothing, and enhance consumer confidence in the quality of Chinese products.

In the forum session, we invite the leading brand of the industry to take the theme of "science and technology across the border and fashion green build ecology" as the theme. From the three dimensions of "science, technology, fashion and green", we will interpret the development trend of Chinese textile and clothing brands in the form of forums, and pmit the brand power of Chinese fashion abroad.

The experience area and special activities of this event have brought together the leading brands of all fields of China's textile and garment industry, specializing in down 42 years, holding 177 patented technologies, selling well in Boston, 72 countries in the world; Be Meleven, the first Chinese Golf costume; China's underwear leader brand love; the first choice of Chinese fashion new generation brand Taiping bird; the promoter of natural lifestyle; Wo let the world fall in love with Chinese silk.

The winner of the two prize of the national science and technology progress award is the winner of the National Prize for science and technology progress, the first domestic production of powder dyestuff and the production of dyestuff and its biological materials; the outstanding brands representing the technological strength of China's fiber materials, such as Sheng Hong, three friends, Kaisai, Jinjiang science and technology, as well as the outstanding brands of textile industry, such as Yong Liang, Tianyi, Ye Lin, etc., will participate in this series of activities of the Chinese brand textile and apparel industry. They emphasize the "interactivity" between the scene and the audience, create a new atmosphere of immersion, and make use of modern science and technology, combined with the innovative design style, green display content and interactive service experience, to plan the colorful activities such as the "dual view fashion show", the smart cloud fitting, and the grass dyeing DIY. In addition, China's health home appliances leader, representing the technological strength of China's textile and clothing brands, was awarded twice in 2011 and 2015.

To show the new retail and new consumption patterns of Chinese brands under the new era, and to promote and lead the new trend of fashion, technology and green consumption.

40 years of reform and opening up, China's textile industry has changed its appearance.

However, the incubation and growth of Chinese textile and garment independent brands are not achieved overnight.

Brand building requires constant success.

Sincerely hope that China's local brands will rebuild the world and decorate the world. We hope that all of you can come to the Chinese brand day textile and apparel industry series of activities, together with us, we will become an important promoter in creating China's textile and clothing brand for a century.

Finally, I wish this event a complete success. Thank you.