• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Puma Has Released Its Best Quarterly Results Ever Since Its Growth Rate Exceeds That Of Sports Shoes.

    2019/5/5 13:08:00 10548

    Puma

    Thanks to the rapid growth of the Sino US market and apparel product line, Puma's sales and profits in the first quarter of 2019 were the best in history.

    By the end of March 31st, the Puma reported a first quarter sales of 1 billion 310 million euros, an increase of 15.3% over the same period last year, and net profit rose 40.1% to 9440 million euros.

    From the perspective of regional distribution, all regions have achieved sustained growth.

    The Asia Pacific region contributed 30.3% of the total sales revenue for the quarter, up to 32.5%.

    In the earnings report, China and the United States became the fastest growing market with double-digit growth.

    The performance of the Chinese market is related to the external environment policy. Puma CEO Bjorn Gulden said that due to the Sino US trade war, it shifted part of the production line to other Asia Pacific region.

    Puma shifted part of its footwear production to Vietnam and Indonesia, and garment production was pferred to Bangladesh and Kampuchea.

    This method has released the capacity and inventory of domestic plants and accelerated the speed of product supply.

    By the end of 2018, the domestic market had produced about 1/3 of the products.

    Bjorn Gulden noted that their inventories had increased by 19%, preventing possible delays in delivery in the next few quarters.

    In terms of product category, sales of footwear products account for 48.4% of total sales. Thick bottom shoes remain dominant after several consecutive quarters of good results.

    The brand believes that the heat of racing shoes may be quietly returning. Since January 1st 2019, Puma has officially become the only technical partner of Porsche racing team to designate the fire protection racing suit, footwear and suitcase.

    In addition, its BMW, Ferrari and Mercedes series have attracted interest from retailers and consumers.

    Sportswear contributes 35% of sales, up to 28.6%, exceeding footwear and accessories.

    This is inseparable from the continuing fashion of healthy fashion lifestyle, "Bjorn Gulden said at a conference call." we sell more clothes than ever before.

    "

    The growth rate of male and female products has now become more balanced. In recent years, Puma has been recovering from women's clothing.

    Bjorn Gulden also mentioned that before the first half of 2018, women's clothes performed well. When Rihanna became creative director, he found many fashion circles to take the goods for the brand.

    Puma did not raise its annual forecast for the first quarter of this year. It expects annual sales to slow down and grow at around 10%.

    Operating profits ranged from 395 million euros to 4.15 billion euros, lower than analysts' average expected 430 million euros.

    Source: curiosity daily writer: Wang Jing

    • Related reading

    Does Chanel Need A Brand Change Promoter?

    Instant news
    |
    2019/5/5 13:08:00
    11563

    How Should The Fashion Industry Deal With Thorny Plagiarism Disputes?

    Instant news
    |
    2019/5/5 13:08:00
    11368

    1 Years To Sell 19 Million Pairs Of Shoes Cage Ten Years Of China'S Strategy

    Instant news
    |
    2019/5/5 13:08:00
    11080

    XTEP Sponsored The 143 Marathon Brand Image Remodeling.

    Instant news
    |
    2019/5/5 13:08:00
    11972

    Taiping Bird'S Ole Plan: Open Strategic Cooperation With Shan Shan

    Instant news
    |
    2019/5/5 13:08:00
    11230
    Read the next article

    Adjustment Policy To Grasp Zheng Cotton Continue The Interval Shock

    Since the second half of 2018, there has been a noticeable adjustment in the policy of reserve cotton and the quota issuance of imported cotton. From the data analysis, the total import cotton quotas increased by 16 in total two times.

    主站蜘蛛池模板: 午夜网站在线观看免费网址免费| 老师…好紧开裆蕾丝内裤| 欧美黑人XXXX高潮猛交| 天天综合天天操| 伦理片中文字幕2019在线| www.亚洲日本| 男人天堂免费视频| 天天综合色天天综合网| 亚洲韩国在线一卡二卡| 99在线免费观看视频| 波多野结衣中文一区二区免费| 在线播放亚洲精品| 亚洲欧美中文字幕专区| 18成禁人视频免费网站| 欧美一区二区久久精品| 国产成人综合精品| 四虎影视8848a四虎在线播放| 色视频线观看在线播放| 久久99亚洲网美利坚合众国| 91精品国产综合久久久久久| 欧美色图亚洲天堂| 国产精品视频一区二区三区不卡 | 国产午夜精品1区2区3福利 | 国产伦精品一区二区三区| 久久午夜综合久久| 老师的奶好大摸着好爽| 成人亚洲国产精品久久| 人人鲁免费播放视频人人香蕉| 91麻豆精品国产一级| 欧美丰满熟妇XXXX性大屁股| 国产成人综合日韩精品婷婷九月| 久久国产热视频| 精品视频一区二区三三区四区| 天堂网在线观看| 国产一级爱做c片免费昨晚你| 中文字幕在线免费观看| 番肉动漫无修在线观看网站| 国产高清在线观看| 亚洲AV无码乱码在线观看性色| 韩国三级理论在线电影网| 成人区人妻精品一区二区不卡网站|