DTZ Joined Hands With The Famous Film And TV Company IP To Detonate A New Business Experience Under The Line.

In May 5, 2019 -2019, June 9th, the national tour of "know no" immersive play space was jointly built by the organizers of the dream guests, Ali fish, DTZ Liang hang and Yau Tang shopping center. The first stop in Beijing was held at Yau Tang shopping center in Beijing.

Luo Junwai, director of commercial real estate in North China, said: "Beijing commercial real estate department has launched brand and event promotion services in 2018, besides planning, investment and other traditional advantages.

The purpose is to meet the current consumer demand upgrading, adapt to the new trend of new retail, strong experience and multi crossover, help brands break through traditional thinking, integrate complementary resources, create new scenes, and import new traffic.

So in this year, the introduction of popular video entertainment IP project, taking into account, on the one hand, can fill the gap of commercial space, create a new experience scene, create differential business competitive advantage, and satisfy consumers' emotional needs on the other hand, and achieve traffic growth.

Luo Junwai, director of the commercial real estate department of DTZ, North China, concluded: "this activity is aimed at leading the film and TV industry under the IP landing line to let the audience experience the life scenes of the Northern Song Dynasty. Through the "touchable" experience, create a greater resonance on the plot, giving film and television IP new value.

The experience of the online immersive space occupies 420 square meters. The experience includes 9 major TV plays, scenes reduction, interaction of ancient traditional games, decryption and punching, and NPC actor's plot interpretation.

Let the audience immerse in it, and experience the life of the ancient great lady and noble son, and explode the national tide culture of Beijing.

DTZ: leading real estate service providers under IP

With the increasing market competition and the infiltration and integration of industry and industry, it is very difficult to define the "IP attribute" clearly for an enterprise or a brand.

As a cross border new species, it is an important IP innovation for several parties to join forces with the organizers' dream guests, Ali fish and Yau Tang shopping center.

With the upgrading of the domestic consumption trend, it indicates that the future commercial real estate needs more high-quality cultural attributes to meet the consumer demand and spiritual needs of the young people. As a commercial innovation platform in the real estate sector, we will study more film and theme IP in the future.

It will also seek better quality downstream partners to work together to bring more topics and sustainable business value to business and partners.

The professional services of DTZ's commercial real estate department include the industrial closed-loop from product layout, brand investment, activity planning, capital introduction, and overall planning.

Dead Leung Ban is acutely aware of the considerable online traffic of the chao chao IP film and TV drama "know not", to explore the new needs of young people and the importance of business innovation, and to open up a new field of experience in the field of video IP line.

In addition, DD Leung broke through the traditional business model, opened up offline space, brand side, quality content and creativity, providing a one-stop landing service to provide customers with the whole scenario to create solutions.

Through offline space activities and other means of detonation, improve the brand IP exposure, increase the additional income of shopping centers, enrich the shopping center function, and provide a good market testing platform and experimental exercise field for the future operation of the brand.

The realization of the film IP brand which is never touchable to the audience can experience the spanformation of the national tide culture.