The Delegation Of The China Textile Federation Goes Out: "Second Silicon Valley" Israel

Warren Buffett once said, "if you go to the Middle East to find oil, you don't need to stay in Israel, but if you are looking for talent, vitality and intelligence, then Israel is the only stop."

Israel, which is based on science and technology, is regarded as the "second Silicon Valley". This country, which is full of innovative enterprises, has pformed into a vibrant place after decades of great changes.

In 2017, China announced the establishment of an innovative and comprehensive partnership. Under the framework of "one belt and one road", Israel has increasingly become a stable and reliable partner of China in the Middle East with the in-depth cooperation and development of personnel exchanges, trade and investment, industrial cooperation and technical exchanges between China and Israel.

On April 30, 2019 5, -5, vice chairman of China Textile Industry Federation and chairman of China Knitting Industry Association, led by Yang Ji Chao, went to Israel and Jordan to conduct trade exchanges and investment environment research.

Director of the International Trade Office of China Federation of textile industry, vice president of textile industry branch of China Council for the promotion of international trade, Lin Yunfeng, deputy director of China Textile Industry Federation marketing department, Qu Jing, vice president of China knitted Industrial Association, Li Rui Ping, vice president of China printing and dyeing Industry Association, Li Guimei, vice president of China Industrial Textiles Association, vice chairman of China knitted Industrial Association, Tian Zhongjun of Jilin northeast hosiery textile industrial park development Co., Ltd., and other textile association leaders, and several textile industry executives.

First acquaintance with "second Silicon Valley"

Israel is located at the junction of three continents in Asia, Africa, Europe, West to the Mediterranean, Lebanon to the north, and red sea to the East and Jordan to the East.

Its territory is narrow and its area is about 25 thousand square kilometers. Dead Sea, known as the "navel of the world", is the lowest point in the world, and is rich in salt deposits.

The national population is 8 million 830 thousand, the Jewish population is 74.5%, the rest are mainly Arabs, and the residents mainly believe in Judaism, Islam and Christianity.

At 7:45 in the morning, after 10.5 hours of flight, we landed in the Israeli capital of Tel Aviv and walked out of the airport, facing the breath of the sea.

Tel Aviv is on the verge of the Mediterranean. It is the economic hub of Israel, with its Mediterranean customs and cultural diversity.

Discussion on -FOX, the largest retail group in China

Leaving the airport, the delegation drove to the -FOX group, the first largest clothing retailer in Israel, 10 minutes away from the airport, and was warmly received by the group.

FOX group, founded in 1942, is the largest clothing retailer in Israel. It has 17 brands, including men's wear, women's wear, children's wear, cosmetics and household goods. It has 7750 employees in 15 countries and only more than 700 brands in Israel, with an area of more than 200 thousand square meters.

As the largest clothing brand operation management company in Israel, FOX's management and operation brand includes 6 private brands and 11 agency brands: FOX, FOX HOME, LALINE, AMERICAN EAGLE OUTFITTERS, AERIE, MANGO, BILLABONG, MANGO, FOX, and so on, and has a 24 hour distribution platform.

In 2015, FOX group obtained the franchise of NIKE chain store in Israel.

Because of its excellent operation and management performance, NIKE has also awarded the franchise business in Canada to FOX group.

In 2018, the group's sales revenue amounted to US $700 million.

The deputy head of the group's international marketing department believes that China is a very large market, and hopes that its brand will be able to penetrate into the Chinese market in the near future, so that Chinese consumers can feel the fast fashion products from Israel.

Quest global seamless garment leader -Tefron

Israel is an important seamless garment production area. Its production scale and product quality occupy an important position in the international market.

Tefron group, one of the three largest seamless garment manufacturers in the country, was founded in 1977 and listed on the NYSE in 1997. It is currently the world's largest and technologically advanced seamless garment manufacturer. It is the leader in seamless apparel industry, with a focus on the production of seamless underwear and functional leisure sportswear.

The garment production process has a high degree of vertical integration from the initial yarn to the final garment.

OSNAT KAPLAN, vice president of group research and development, tells us that innovation is the soul of Tefron, customer needs, +Tefron technology and design = products that meet the needs.

Over the past four years, we have invested more than 13 million US dollars in the development of new seamless equipment with Saint Anthony, and over 1300 seamless machines in its global factories, 60 of which are devoted to the development of new products.

The group chief designer has shown you a special customized seamless sports suit for Adidas, Wei Ming, football team and baseball team. The details show the innovative gene of Tefron.

At present, Tefron has 10 cooperative factories in Yiwu, Zhejiang. In 2018, the total sales volume of the group reached US $141 million, with a profit margin of 26%.

Due to the gradual increase of Israeli costs, Tefron group has established a joint venture in Jordan, and all production in Israel will be moved to Jordan in the future, but the R & D headquarters will remain in Israel.

The two companies visited in Israel have their own secrets of success.

If we want to go out and internationalize the layout, if we combine with advanced technology and unique management concept of Israel, we will bring broad prospects for cooperation between China and Israel.