Puzzling La Natsu Bell'S Performance Continued To Decline, While Closing Shop And Enclosure.

Recently, the domestic women's clothing brand Shanghai La Natsu Bell clothing Limited by Share Ltd (hereinafter referred to as "La Natsu Bell") released the first quarter 2019 earnings report, financial data show that La Natsu Bell reported net profit of only 9 million 751 thousand yuan, down 94.4% over the same period.

However, in successive years of loss, La Natsu Bell still capricious acquisition of a loss of French clothing brand, it is really puzzling.

Continuous decline in performance was asked

It is understood that La Natsu Bell landed on the Hong Kong Stock Exchange in September 2014 and issued A shares in September 2017 to achieve the simultaneous listing of A+H.

The company currently has LaChapelle, Puella, Candie's, 7m and LaBabit E and many other brands.

Although the company's brand is numerous, but from the data disclosed in the earnings report, the performance of the company has been regressive in the past two years.

It is reported that the two quarter of 2018 to the first quarter of 2019, La Natsu Bell net profit fell sharply for 4 consecutive quarters, and even in the fourth quarter of 2018 there was a loss.

As of May 8th, La Natsu Bell's stock price has closed at 7.26 yuan, and has fallen below the issue price of 8.41 yuan, down 76.89% from the highest point of 31.42 yuan.

Its total market capitalization is only 3 billion 175 million yuan, which has shrunk by 73.31% compared with the 11 billion 897 million yuan high.

From 2016 to 2018, the net profit attributable to shareholders of listed companies was 532 million yuan, 499 million yuan and -1.60 billion yuan respectively.

After La Natsu Bell disclosed the 2018 annual report, the slide in his performance also attracted the attention of the relevant departments.

In April 10th, the Shanghai stock exchange sent inquiries to La Natsu Bell, involving more than 20 questions, asking La Natsu Bell to further disclose whether the company's operating performance is in line with the development of the industry and similar products.

However, after the two application was postponed, La Natsu Bell Nakan could reply earlier today.

Close the shop and enclose the land.

According to the annual report, as of the end of 2018, La Natsu Bell has a total number of direct battalion counters 9269.

However, in just 3 months, La Natsu Bell closed more than 1600 stores to reduce the ineffective investment of resources.

It is worth noting that La Natsu Bell has not stopped buying other brands in a state of successive losses.

In 2018, the company announced that it would invest 20 million 800 thousand euros to acquire 40% of French Naf NafSAS, and it was delivered in June of the same year.

In November, La Natsu Bell said it would continue to invest 35 million 340 thousand euros in acquiring 100% stake in Naf NafSAS.

In March of this year, the company said the terms of delivery were not yet met, and the final date for the delivery was postponed to July 1, 2019.

However, the French brand, which has nearly 500 stores around the world, is not as strong as it looks.

The announcement shows that Naf NafSAS's revenue in the first half of 2018 was about 89 million 890 thousand euros, a net loss of 3 million 420 thousand euros, and a 2017 annual loss of 6 million 500 thousand euros.

La Natsu Bell's shot was a good card or a bad card. Let's wait and see.

200 million yuan to sell shares of the subsidiary

On the evening of May 7th, La Natsu Bell issued three related announcements in connection with the sale of shares and related pactions of controlling subsidiaries.

It is disclosed that the company will sell 54.05% of its stake in Hangzhou's Agel Ecommerce Ltd, and the share pfer price for the paction is 200 million yuan.

La Natsu Bell said in a notice that the sale is a decision made by the company based on accelerating pformation and business adjustment.

At present, La Natsu Bell is in the key stage of combing the company's development strategy to sort out the existing brand matrix, concentrating the superior resources and giving full play to the core brand's competitive advantage.

Market investors believe that the adjustment is related to the significant pressure on the company's recent performance.