When Will China'S Clothing Industry Usher In Spring?

I once saw a saying: "being a garment practitioner in China, you can not understand fabric and design, but if you don't understand the wholesale market of clothing, you may not be able to get along."

Many people talk about wholesale markets, and they will say, "noisy, chaotic, cheap, too deep, secretive, big imitation".

"But it is an important commodity circulation channel and link in China.

The history of China's clothing industry can be pursued until the beginning of 1980s.

At that time, people's strong demand for clothing consumption began to appear.

They have brought all kinds of fashionable clothes from Guangzhou to other places, and the first professional market of clothing has sprung up.

Thirteen lines in Guangzhou

There is a section about 400 meters long between the two buildings of new China and red sky in Guangzhou. They are all packed with goods packed in woven bags or cardboard boxes waiting for shipment. All the shipping points in the country are written on brands of different sizes. Here is the thirteen row of Guangzhou, which is famous for its ears.

Shenzhen, another metropolis under the same provincial capital, has different markets.

After going south oil, Dongmen and Luohu commercial city on the weekend, we focused our attention on the epitome of this Chinese costume.

At present, the origin of women's clothing is mainly

These four producing areas are also wholesale distribution centers with different characteristics.

And the professional clothing market may be left.

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A kind of

Compared with Hangzhou and Guangzhou, South oil is slightly different from Europe and the United States, and the price is high, but the style of work is much better.

The environment is neither too noisy nor stacked with piles of goods.

A shopkeeper at a stall is communicating with foreign customers in English. She told me that there were quite a lot of foreign orders in South oil, and some African customers didn't even choose styles.

Generally speaking, there are more stable large customer groups and fewer customers.

In the 14 year, the original design base of South oil development was launched. Although the wholesale market is always linked to "Shanzhai", it does hatch many good design brands.

The model can be said to be a new idea of South oil exploration.

A kind of

Located in the old town of Luohu, Shenzhen, large and small shops and single family wholesale shops are full of rich market sentiment.

The market here is uneven, low grade, low quality and low price.

Because it is an important commercial center in Luohu District, the flow of people is quite amazing.

As a result, rents will discourage many garment companies.

Luohu, Shenzhen

After a distance from the Laojie Station of Dongmen Laojie Station, there is a less mentioned place -- the commercial city of Luohu is adjacent to Luohu port, and Hongkong is the gateway after crossing the border.

Walking into the mall is a clean and tidy shop with a taste of Hong Kong style. The eyeful English logo attracts a steady stream of foreign customers.

Or even ceramics.

Compared with the price of South Oil clothing, it will double here, but it is very popular with foreigners. Many of them are going to Hongkong to sell them at a more expensive price.

Reproduction of industry problems

Is the strength of China's Shanzhai a capital or a satire?

In fact, in 90s, Cheap Road, Shanghai, Adidas Nike's imitation clothing has appeared, and Putian's false reality has gradually been accepted by the society. The high imitation watch bag flows into the world.

The Shanzhai industry has long been a malady in the Chinese market. The whole world has criticized it for a long time, but it is a global businessman who has to admit that it has brought huge benefits and is in a rush.

Of course, the wholesale market will also have many original designs that are in line with the current trend. These stores will have their own designs, and they will not be short of explosions.

As far as the South Oil Market in Shenzhen is concerned, many original design brands are excluded from the electricity supplier because the copy is too powerful.

After all, a piece of clothing should follow the trend of the year, and the natural style update speed is fast, so it is very difficult to apply for a patent. Without legal protection, it will indulge the bad habit of copy.

In a shop in Nan oil, a customer from Chengdu is picking the goods on the boss's iPad and ordering the goods directly from the factory.

The store is a large number of relatively large imitation of the fire, the latest king of the royal family, CONVERSE joint name, and even the fragrant grandma's vintage style can be found.

Most of the stalls even have the design team's first-hand information on the show, as well as overseas buyers who win the fastest and mature quality.

But for the more expensive leather products, luxury brand counterfeiting is intensified, and the price of big brands has soared after 15 years. If we want to get the cost of "advanced goods" after they get the original version, the consumer brand awareness is enhanced. Although the high imitation goods have not had the trend of the past, there is still no shortage of market. The industry chain of this industry is very close, from hardware, leather suppliers, zipper accessories to packaging.

China's counterfeiting power is still the number one in the world.

When the industry chain is so mature, the problem that we need to think is small to wholesale market. As far as China's fashion industry is concerned, starting a brand in China will not only meet financial difficulties, but also struggle against complex market environment.

"The most hated man is Ma Yun".

"It has been more than 10 years since we guarded the small shop, and the market is crowded with people every day seven or eight years ago. It seems that the scene is still in sight. Now, the old neighbors who are doing the clothing business in the early days are almost gone. Some have moved elsewhere and some have changed."

I remember when my mother was in Beijing doing wholesale clothing, I spent my summer vacation in Beijing, and my mother started working very hard at five or six. Every stall was surging, and at four p.m. it would be closed.

But later, with the popularity of Taobao, business became more and more difficult. Mother turned around and left Beijing. Like my mother, many of the life trajectories of the North drift changed.

Until we saw the news in 2017, "11 wholesale markets and 1 logistics companies in Beijing's famous wholesale clothing market of the zoo have been closed, and the batch has become history."

The factory gradually opened its own Taobao shop to deliver its own products, and the impact of the electricity supplier made the garment industry enter the cold winter, but it also ushered in a new start.

The old wholesale is mainly based on the three line trading, while the new wholesale should separate the logistics from the business flow, and the cash, the spot and the spot will be separated.

The market provides fashion trading, brand building and other non physical paction functions.

Clothing professional market from selling goods to selling services, leading the trend and trend of clothing.

"From 5

"Roasted seeds and nuts have become one of the problems in the clothing market. A number of Pearl dresses have been sent to Hangzhou and then fried back to Shenzhen. The factory price is 120, and later wholesale prices are more than 900 in the market. We don't know how many we have fried in the middle."

The clothing industry has gone through the pition from Chaoyang to Internet, but it has not changed its profiteering nature.

With the surge of property developers and the disorderly competition in the market, the vicious circle of the industrial chain has formed, and the contradiction can be improved from the root. This requires the incubation of the talents in the garment industry and the support of the state.

Where to go in the future

The era of "what kind of professional market is making money and what kind of people make money in professional markets" has passed.

The bottleneck now lies in the supply chain. The designers in the market often have to worry about Mondays, worry about production and fabrics.

For example, some designers will do a deep cooperation with the factory to ensure the fast supply chain.

The second is the market that can continue to exist.

Whether it is hatching for independent designer brand or becoming the support system of clothing brand, the professional market needs to meet the new needs of the development of China's garment industry.

Or there are service oriented showroom or creative workshops to create creative but lack of conditions for designers.

This requires a complete garment manufacturing equipment and process management system, as well as a relatively stylish display space, of course, there is no need to undertake the buyer's service team.

Behind the lack of aesthetics is the emptiness of culture.

Belgium and China are very similar in the last century. Although there are advanced textile industries, they are guided by the French fashion house, which supplies raw materials to France, and even sells the design directly to the buyers at a high price, which is the "buy edition" and "copy edition" that we are talking about now.

But in 1963, Mary Prijot established fashion and drama costumes in the Antwerp Academy of art, and nurtured the group of Belgian pioneer designers through personalized education, rather than over commercialization, and finally explored their own fashion.

The clothing industry and the fashion industry are fundamentally different but they are also closely linked. From the four major fashion week in China, though the quality and level are somewhat unsatisfactory, it can be seen that China has begun to pay attention to the fashion industry.

The source of the development of the fashion industry is design. In Asia, including Southeast Asia, the training of design talents has been supported.