• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Comparing The 9 Well-Known Women'S Clothing Listed Companies: The Gap Is Narrowing And The Trend Of Collectivization Is Obvious.

    2019/5/24 17:27:00 9120

    Women'S Wear

    With the improvement of women's professional level, the economy is becoming more independent and the clothing consumption ability is constantly improving. Women's clothing has become the largest category of clothing consumption.

    With the strong consumer demand in the domestic market, the size of women's clothing is also expanding. According to Frost&Sullivan, a business consultancy, the overall size of the Chinese women's wear market has exceeded 800 billion yuan. The size of the Chinese women's clothing market is expected to maintain steady growth in the future, and the market size in 2021 will exceed 1 trillion and 700 billion yuan.

    As the earliest and most active garment industry in China, the women's clothing industry has formed a relatively complete industrial chain, from product design, manufacture to sales mode to a mature level, and the market tends to be highly saturated.

    However, the influx of fast fashion brands and designer brands has made the track more crowded.

    Recently, the 2018 annual reports of various garment brands have been unveiled. Throughout the performance of women's wear listed companies in 2018, the gap between enterprises is gradually narrowing, and the competition for women's clothing industry will become more intense in the future.

    "Lian Shang net" focuses and selects nine domestic key women's clothing listed enterprises, including scale leaders to ladder followers, from revenue, net profit, channels, future plans, and other aspects, to see the whole picture.

    First, comparison of revenue and net profit

    Data show that 2018 of women's clothing listed companies have good or bad performance, but the overall trend is still on the rise.

    From the point of view of revenue, in the 9 brands that were counted, except La Natsu Bell, the other 8 listed women's clothing enterprises all achieved positive growth in revenue. The highest revenue was La Natsu Bell, up to 10 billion 176 million yuan, followed by Vigna S 3 billion 90 million yuan and Jiangnan cloth 2 billion 864 million yuan.

    From the perspective of revenue growth, the highest is Jiangnan Buyi 22.80%, followed by high-end women's clothing Vigna S 20.30% and song's 18.66%.

    From the perspective of net profit, the other 7 brands have achieved positive growth except La Natsu Bell and the fashion of the day. The top three of them are di Su fashion, Jiangnan Buyi and Song Li Si.

    The fastest growth rate of net profit in the same period was Vigna S, Jiangnan Buyi and Song Li Si, which reached 43.6%, 23.80% and 20.74% respectively.

    It is worth noting that although La Natsu Bell won the first honor of revenue, it is also the only enterprise in 9 enterprises with negative revenue growth. At the same time, La Natsu Bell's first net profit fell by 132%, which has lagged behind other women's clothing listed companies.

    Statistics show that in September 2017, La La Xia bell landed on A shares, and the company's performance in 2018 was the same as in the following year.

    At the beginning of the listing, it was highly sought after by capital and continued to limit.

    Up to now, its total market capitalization is only 4 billion 350 million yuan, which is nearly cut behind the previous 7 billion 520 million yuan high.

    However, in the face of both performance and stock price downturn, La Natsu Bell said that it will continue to expand stores and intelligent stores. In 2019, under the capital cold winter, La Natsu Bell will face more brutal challenges and tests.

    Two, number of stores comparison

    With the decline of department stores, the shopping centers are taking the opportunity to rise. The major clothing brands have also speeded up the pformation and adjustment of the channels, showing a different landscape at the speed of opening stores.

    According to the annual report, as of the end of 2018, La Natsu Bell has a total number of direct battalion counters 9269.

    However, in just 3 months after the start of 2019, La Natsu Bell closed 1616 to 7653 stores, a net decrease of 1887 compared to the end of 2018, claiming to reduce the ineffective input of resources.

    It is interesting that La Natsu Bell opened 1132 stores in 2018, and most of these stores were directly operated.

    It can be seen that while La Natsu Bell is closing the shop, he is still expanding the store in a crazy way.

    The mystery of the "left handed expansion of the right hand shop" is somewhat unseen, and it is also unknown whether La Natsu Bell can be saved in distress.

    In addition to La Natsu Bell, the number of Wenger's stores also decreased in the reporting period. Among them, the VGRASS brand stores were reduced by 5.5% to 153, and the TEENIEWEENIE brand stores were reduced by 4.2% to 1232, and the number of brocade stores did not change.

    The number of stores in other brands increased positively during the reporting period, and the largest increase was in the south of the Yangtze River, with a net increase of 240 during the reporting period.

    Three, online revenue comparison

    With the development of electricity suppliers and the change of consumer habits, the venues of major brands have also spread from line to line, and online channels have become increasingly important venues for brands.

    On the whole, the online channel revenue of all women's wear brands increased significantly in 2018, and the proportion in total sales increased gradually.

    Taking the above 9 women's clothing brands as an example, from the perspective of growth, the growth rate of other brands has reached two digits in addition to La Natsu Bell and Japanese fashion, and the fashion is 107.18%.

    In addition, although he did not publish specific data on the online channel, he also mentioned in the annual report that the annual electricity supplier's women's wear increased by 117%.

    As a matter of fact, online consumption has played an important role in people's daily consumption. Online channels have become an important field for every major brand.

    Next, how to further seize the attention of customers on various platforms is a question that these brands need to think about.

    Four, create multi brand matrix group trend is obvious.

    In the face of increasingly fragmented market demand, women's clothing enterprises seem to have consistent development goals and operational actions, that is to become a comprehensive "fashion group", and plan to continue to increase the number of multi brand and multi business layout in the future, and the trend of collectivization is obvious.

    For example, in order to cooperate with the group's multi brand expansion strategy, Jiangnan Buyi launched a brand new fashion environmental brand in 2018 -- REVERB and its two men's wear brand SAMO. In February this year, it launched a new menswear designer clothing brand "APERSONAL NOTE 73".

    Previously, Jiangnan cloth has 8 brands: Women's wear JNBY, women's wear less, men's wear (sketch), Pomme deterre (Peng MA), home JNBYHOME, men's wear SAMO, designer brand collection shop LASU MIN SOLA and sports leisure REVERB.

    Today, DAZZLE has four clothing brands: "DIAMONDDAZZLE", "d" zzit and "RAZZLE". At the same time, it will introduce new brands and businesses continuously in the annual report. The development of multi brands will not only be confined to clothing, but will also cover the concept of big fashion. It will also consider extending the category design on the basis of the original brand.

    In addition to its own fashion brands, "Zheng Zi", "Yin Mo", "an Zheng", "Fei Na Chen" and "Mo Sha Ke", five other lines of fashion brands have acquired the Shanghai ritual Mdt InfoTech Ltd, which is mainly based on maternal and infant products, and began to enter the fields of mother and infant and children's products.

    At the same time, an Zheng fashion also plans to layout the field of fashion standards, including cosmetics (cosmetics, skin care products), jewelry and other businesses.

    At present, there are four business segments, including fashionable women's clothing, green baby, fashion beauty and asset management.

    In the women's clothing market, there are 4 independent brands. They are LANCY FROM 25, LIMEFLARE, Marien degree Mary, liaalancy, and the proxy brand is 4, namely MOJO S.PHINE, JIGOTT, FABIANAFILIPPI, DEWL.

    In addition, the lady's dress also involves mother and baby and children's products, medical beauty and other fields.

    Still have to pull Chapel, its multi brand strategy seems to have not yet worked, and failed to contain the decline of performance.

    La Natsu Bell currently owns more than 20 brands, including LaChapelle, Puella, Candie's, 7m and LaBabit e, which include public casual wear, designer brand, children's wear, etc.

    Although the company's brand is numerous, but according to the data disclosed in the earnings report, the performance of the company has been retrogressive in the past two years. The reason is that sales of women's clothing brands Lachapelle and Puella in 2018 have dropped by more than 10%, while the sales of women's brand Candies and children's wear and men's wear cards can't make up for the decline of Lachapelle and Puella.

    Thus, in the early stage of cultivating new brands, enterprises will undergo a period of pformation and labor pains.

    But if the operation is right, the layout of multi brand matrix is expected to become a new growth point for enterprises.

    Five, strive to become a head enterprise, women's wear industry competition is more intense.

    Looking at the performance of the 9 women's clothing listed companies, Vigna S, Jiangnan Buyi, Rendi, Ke Lai Di, Song Li Si and di Su fashion 6 women's clothing enterprises in 2018 showed double-digit growth in net profit, especially in the near future. Although the overall revenue was only 2 billion 100 million yuan, the net profit was as high as 574 million yuan, becoming the most profitable one among the nine enterprises.

    But from the scale of revenue, apart from La Natsu Bell more than 10 billion yuan, most of the other women's clothing enterprises are hovering on the ladder of 20-30 billion.

    On the one hand, this reflects the fierce competition in the women's clothing industry. On the other hand, it also reflects that the domestic women's clothing is still in a relatively extensive market and relatively low market concentration, lacking the growth stage of the head enterprise and brand.

    Nowadays, China's apparel industry has shifted from production orientation to consumption orientation, and the focus of industry competition has changed into brand competitiveness.

    The age of women's clothing brands has been completely divided. The future women's clothing market will be divided by interest labels and values.

    In the future, what women's clothing enterprises can "stand out" and truly become a competitive women's clothing group may still depend on how the pformation, adjustment, remodeling and upgrading of enterprises are carried out. After fierce fighting, the competitiveness of women's clothing enterprises will change qualitatively and really widen the gap.

    Source: Lian Shang net: Pan Shuaini

    • Related reading

    Lining Starts Guangxi Supply Base First Factory To Set Foot In Supply Chain Upstream

    Instant news
    |
    2019/5/24 17:25:00
    8218

    Zara Parent Company Chief Operating Officer Carlos Vrespo Will Become New CEO

    Instant news
    |
    2019/5/24 17:25:00
    7478

    Innovation: From The "HUAWEI Incident" To See Textile, Do Their Own Business.

    Instant news
    |
    2019/5/23 11:08:00
    9421

    Change: China US Trade War Accelerates The Shift Of Textile And Garment Industry Chain To Southeast Asia And Needs Caution

    Instant news
    |
    2019/5/23 11:07:00
    9476

    How Much Is The Average American Family To Pay For Taxes?

    Instant news
    |
    2019/5/22 16:36:00
    9542
    Read the next article

    Prada Joined The Zero Fur Camp And Stopped Using Fur In Spring And Summer Of 2020.

    "Prada is one of the most famous fashion brands in the world," said PJ Smith, director of fashion policy at the Humane Society of the United States.

    主站蜘蛛池模板: 青青草在视线频久久| 久久在精品线影院精品国产| 99久久精品免费精品国产| 看大片全色黄大色黄| 岛国精品在线观看| 加勒比综合在线| xxxx日本黄色| 狠狠色综合色综合网络| 天天躁日日躁aaaaxxxx| 伊人久久大香线蕉AV一区| av在线手机播放| 波多野结衣1048系列电影| 大臿蕉香蕉大视频成人| 亚洲精品免费在线观看| 91精品国产乱码在线观看| 欧美日本国产VA高清CABAL| 国产精品无码无卡无需播放器| 亚洲国产欧美在线人成精品一区二区| 7m凹凸精品分类大全免费| 欧美性视频18~19| 国产真实乱在线更新| 久青草国产免费观看| 韩国福利一区二区美女视频| 无遮挡很爽很污很黄在线网站| 四虎影视成人永久免费观看视频| 一级毛片免费全部播放| 男人的好在线观看免费视频| 在线播放国产视频| 亚洲喷奶水中文字幕电影| 黄在线观看在线播放720p| 日日日天天射天天干视频| 全部免费a级毛片| 97久久久久人妻精品专区| 欧美一级特黄乱妇高清视频| 国产女人aaa级久久久级| 丰满岳乱妇在线观看中字无码| 精品人妻少妇一区二区三区在线 | 毛利兰的胸被狂揉扒开吃奶| 国产精品福利久久香蕉中文| 乱码卡一卡二卡新区在线| 色狠狠婷婷97|