UNIQLO Played A Live Broadcast In The Store, Sending A Signal About Life Aesthetics.

UNIQLO joined FM105.7 Shanghai traffic radio for the first time in Shanghai's global flagship store to create "summer dress function aesthetic Live Room".

And invite the well-known radio hosts in Shanghai to work with industry experts and tide makers to decrypt the summer's healthy and relaxing tips for the audience and consumers.

It is reported that the purpose of UNIQLO is to enrich the store's audio-visual and touch five sense experience in a completely new way, so that consumers can feel the latest trend of the shop and the excellent combination of the classic, and can better experience the life creativity brought by LifeWear service life through the charm of voice.

At the scene, Huang Chunyun, a doctor attending the Department of Dermatology, Huashan Hospital Affiliated to Fudan University, shared her views on functional Aesthetics: take summer defense.

For adults, the combination of physical sunscreen and chemical sunscreen is a good way; but especially for children under 6 years of age, because the skin is more sensitive and fragile, physical sunscreen is more sensible. Therefore, a sunscreen that can meet the different needs of the family and has comfortable sunscreen experience and effect is almost just needed.

UNIQLO's sunscreen clothing just satisfied the appeal requirement. Because of the technology of weaving sunscreen material into the yarn, the sun protection of UNIQLO sunscreen clothing is more durable.

The self-developed AIRism fabric, based on its touch and smoothness, can create a good "microclimate system for clothing" for everyone, thus improving the wearing comfort.

In addition, the sun protection effect of UNIQLO sunscreen is also considered in design. The design of necklines and cuffs can achieve full coverage of the neck and hands. The sun screen is more comprehensive and colorful.

In order to make consumers more directly perceive the "Live Room" experts say, UNIQLO also set up an interactive area to display UNIQLO functional clothing fabrics in the store 5F. Consumers can directly experience and feel the smoothness of AIRism comfortable underwear and the functional aesthetics behind it.

In addition to functional aesthetics, UNIQLO borrowed a more fashion signal from the studio.

Through simple wear, everyone can express himself through T-shirt.

At the scene of "summer beauty functional beauty studio live", fashion trend Dick shared her love for KAWS UT cooperation series. "The UT I wear today is the role of BFF. The whole blue and hairy doll shape represents a constant friendship."

In his opinion, whether it is 6-60 years old, young children or the silver hair group, can find their own spiritual belonging and emotional resonance in the cultural world of UT, wear out the personality of young, express self attitude.

As a continuation of the world's cultural creativity, UT represents a kind of personality and attitude.

UNIQLO enriches the product line through the big IP, linking culture, art, animation, film, cartoon and so on. It also draws the distance between the brand and the consumers in different cultural backgrounds.

According to incomplete statistics, in the Chinese market alone, UNIQLO UT completed at least 38 cross-border cooperation in one year.

Walking on the streets of the city, you can often see T-shirts printed with IP images such as man Wei, Blizzard, Disney, One Piece, Naruto, Avenger and so on.

That's UT of UNIQLO.

The upcoming KAWS UT series, which is to be launched in June 3rd, is the sixth quarter joint UT launched by UNIQLO with the famous contemporary artist KAWS of New York, especially from the early sculptures and works of art in the early days of KAWS.

It is worth noting that in June (June 1st, 15, 29), UNIQLO will also invite this professional fitness trainer to bring a variety of health experience courses.

As the linking point of LifeWear's life brand concept and customer's life scenario and shopping demand, UNIQLO's flagship store in Shanghai has become a new landmark for gathering tide of world culture and rich life experience.

Since February this year, UNIQLO has launched a new life aesthetics exhibition in Shanghai's global flagship store. In March, famous stylists were invited to lecture on fashion classrooms.

In April, we built the UT Theme Pavilion, which led you through creativity. In May, we opened the summer clothing aesthetics laboratory and invited consumers to personally enjoy the black technology of clothing.

UNIQLO hopes to enrich the diversity of shop popularity theme activities, so that consumers can feel and play the new life aesthetics at zero distance.