Fosun Fashion Brand Management Begins To Target Overseas Markets.

In May 29th, Fosun fashion brand management (FFBM) announced a strategic partnership with Marquee Brands, a brand management company in New York.

To help the British men's clothing brand Ben Sherman, Italy shoe brand Bruno Magli, USA bag brand Dakine, BCBG Max Azria and BCBGeneration enter the Chinese market.

In collaboration with Fosun fashion group, Marquee Brands sees not only its local resources and experience, but also its abundant and stable capital strength.

About this point, LanvinCEOJean-Philippe Hecquet also mentioned in the interview of interface fashion last month.

Hecquet believes that helping a brand to revive and expand is not an overnight job. It requires financial strength and patience.

In addition, this is the first time since the establishment of Fuxing fashion brand management company for the first time since the establishment of the company outside the Fosun system.

In early 2018, Fosun fashion group founded the company to provide retail, wholesale, e-commerce and other services for the group and its fashion brands beyond the Fosun system, which want to expand its business in the Greater China market.

Nowadays, through the overseas acquisition, the layout of the "global happiness ecosystem" has been formed, and the layout of the fashion sector has basically taken shape.

It has both luxury brands Lanvin and underwear brand Wolford for high-end consumers, as well as St. John, Caruso and Tom Tailor for young people.

Chen Qiyu, the joint president of Fosun international, recently revealed that the long-term strategy of Fosun's future is to spin off mature industries, and the fashion industry is one of the potential spin off targets.

As early as in 2013, Fosun began to get involved in the fashion industry, but at that time, it was more like a financial investor in some fashion brands.

Including the high-end women's clothing brand St John known for knitting, Italy's high-end men's clothing manufacturer Caruso for LV and Dior luxury brands, as well as the fast fashion brand Tom Tailor with 95% consumer recognition in the German speaking area.

For a long time, Fosun was a minority shareholder of the three companies.

Thus, at the end of 2017, Fuxing, which was determined to make a difference in the fashion industry, finally became the controlling shareholder of StJohn and Caruso.

In the first half of 2018, it bought and controlled the very old French fashion brand Lanvin and Austria's high-end underwear brand Wolford, and Fosun fashion group was formally established. This marks the official entry of Fosun into the fashion industry.

So far, the fad fashion group has four holding brands: Lanvin, Wolford, StJohn and Caruso.

The Greek brands FolliFollie and Paris designer brand IRO, which are often confused by the public, are not among them.