Semir Launched The White House As A Spokesperson After The 1990S To Accelerate The Pformation To A Young Brand Of Light Fashion.

In the afternoon of June 6th, Semir dress official announced: Bai Yu became the new brand spokesperson of the company. Therefore, Bai Yu gained a new identity and became the new spokesperson of Semir.

According to Baidu's data, Bai Yu was born in Xi'an, Shaanxi province in April 8, 1990. The mainland China film actor was graduated from the 2009 performing Department of Central Academy of Drama. In 2014, he played the first online drama "cock silk diary" and entered the entertainment circle formally.

Semir apparel said it hopes to join hands with the new brand spokesperson, Bai Yu, to express a tonal temperament full of life quality.

Semir clothing will pay more attention to the daily life of consumers in terms of design, material and collocation, and create a comfortable, comfortable dress and lifestyle with texture.

Looking forward to the temperament, the male god Bai Yu uses the true color to deduce the brand-new brand spirit for Semir.

What is texture?

Each person has different definitions of life. Some people think it is abstract and can not be touched. Some people think it is a little far away.

But when we were enjoying the sunshine and coffee at home in bright afternoon, when we were together with our friends, we laughed heartily and unscrupulous; when we were busy in our busy work, we went to eat the sea salt cake in the corner shop; when we came home late at night, we saw a lot of graffiti on the white walls and smiled.

Semir clothing believes that texture is not high and can not be achieved. It is just beside us. It is in our daily life.

It is these moments of comfort and longing for life that converge on our unassuming "quality life".

Lv Ming, an analyst at Tianfeng securities, said that Semir clothing has made a breakthrough in its brand image and pformed into a young brand with light fashion. Its design and style are more diversified to meet the individual needs of consumers.

From the perspective of interaction, the product image of Semir clothing is mostly "student wear". With the change of consumer groups for the millennial generation of young consumers, the overall product design and marketing means of Semir casual wear also usher in a younger change.

Semir clothing also believes that the trend of fashion and fashion is "de centralization" and "fashion fragmentation". In the past, Chinese fashion came from many European and American countries. Companies can control fashion trends and fashion frontiers by hiring a fashion consultant or fashion team. It is hard to grab fashion resources through a consultant or a place.

The innovative net red mode, star effect and fans' economic leading fashion trend are more obvious in the low level cities.

In terms of brand design, the company caters to the needs of the younger generation of consumers, makes full use of the net red and fans economy, and introduces the well-known IP cooperation and star joint products to enrich the brand image and product content.

Lv Ming believes that Semir clothing will continue to expand its products and brands at the end of the product, improve the brand matrix of the company, constantly move towards internationalization, continue to expand and sink at the channel end, ensure the leading position of the channel scale, and enter the shopping center at the same time, enjoying the growth bonus brought by the consumption upgrading of the low level cities.

While Semir clothing is affected by the external environment of consumption upgrading and shopping center sinking, it also actively adjusts and sinks the channel. At the end of the product, Semir apparel actively adjusts product tonality to diversify the design style of the product and cater to the preferences of the contemporary main consumer groups. At the end of the channel, Semir apparel closes down the inefficient shops, and continuously promotes the layout of the new shopping centers. At the end of the supply chain, Semir apparel optimizes and integrates existing suppliers, and builds a new flexible fast reverse supply chain, shortening the supply cycle and improving the efficiency of the supply chain.

Yu Xuhui, a researcher at Changjiang Securities, said that one of the strategic vision of Semir clothing is to take the lead in the layout of children's clothing business, create a brand image of professional children's clothing, and effectively promote channel pformation and scale expansion. Two of the strategic vision lies in the courage to innovate itself, and solve the business problems through three effective measures, namely, clearing up Qu Daoku deposits, stabilizing the franchise system and centralizing the supply chain.

In 2018, the company's business structure and governance system changed greatly, and entered the new stage of platform operation and professional manager management.

At present, the first quarter results in 2018 and 2019 have been disclosed. From the perspective of apparent growth, the company's revenue and profits have achieved rapid growth.

In its view, Semir clothing and casual wear business is rooted in the low line and big market. With the optimization of product strength and upgrading of brand image, the subsequent expansion space is remarkable.

From the point of view, the casual clothing business of Semir clothing is rooted in a low line and big market. Under the background of product strength optimization and brand image upgrading, the subsequent expansion space is remarkable.

Taking into account the convergence of urban and rural consumption habits under the background of urbanization and migrant workers' return to the countryside, overlaying Internet penetration and promoting the rapid popularization and popularization of brands.

Yu Xuhui believes that the clothing consumption of low line residents is expected to duplicate the process of upgrading the brand clothing consumption of urban residents in the first 10 years of twenty-first Century, and usher in ten years of rapid development.

At the same time, the zero data also show that the consumption vitality of low level cities is more vigorous.

According to the simple division of different intercity cities, the proportion of three and below cities in total retail sales of social consumer goods has been rising since 2010.

In the era of low rise consumption, international brands are constrained by low consumption power bottlenecks, lack of brand awareness, harsh conditions of entry and preferences of agents. The sinking speed is slowing down and facing bottlenecks. Instead, local brands represented by Semir have more advantages in covering the county market, brand awareness and closer to localization, and can gain a larger market.

Public information shows that Semir clothing is a brand clothing company dominated by a series of adult casual wear and children's clothing. The company is based on the main industry, vigorously promoting the extension of main business to the children's industry, the electricity supplier industry and the investment industry. In the future, it will gradually create a new pattern of the common development of the four major industrial clusters.

At present, the company has two core brands: "Semir" and "Barbara". At the same time, the company creates and perfects the existing brand matrix through internal cultivation and external introduction of multiple emerging brands.

The core brand of Semir clothing, Semir, was founded in 1996. It aims to target young people who are 16-30 years old in pursuit of fashion and fashion.

The "Barbara" brand was founded in 2002. It is positioned as a professional and fashionable children's clothing, mainly for children of 0~14 years old middle class and well-off families. At present, children's wear brand has become the leading brand in the market share of the country.

Market participants say that after many years of deep ploughing and adjustment, Semir's apparel business has bottomed out.

In the early stage of the new growth cycle, the company is also about to start a new long term growth cycle.