Digitalization Helps Fashion Industry Reduce Costs And Increase Efficiency: China Fashion Industry Digital Ecology Summit Held In Hangzhou

How to realize digital upgrading of fashion industry has attracted much attention since the advent of 5G.

In the new economic era, Zhejiang's fashion industry took the lead, taking the lead in combining with the Internet, big data, smart factories, automated production, clothing private customization, and information management system.

In the afternoon of June 13th, as one of the sub forum of the sixteenth Zhejiang merchants (investment and financing) conference and 2019 5G+ summit, guided by the Zhejiang Clothing Industry Association, Hangzhou Mochong Technology Co., Ltd., Zhejiang merchants magazine, the Hangzhou digital technology forum, "digital matrix intelligent service", the digital ecology summit of China fashion industry and the launching ceremony of wisdom cloud of Qi Tian Sheng Dasheng fashion brand, was jointly held in Hangzhou.

Zhejiang fashion soil

Everyone has different understanding of fashion.

In the eyes of consumers, fashion is the trend; in the eyes of brand builders, fashion is the concept of consumption and aesthetic culture; in the eyes of Zhejiang businessmen, fashion is the next trillion level industry and a strategic opportunity in the new era.

Zhejiang has always had fertile soil for fostering the fashion industry: Shanshan is the first brand clothing enterprise in China. YOUNGOR, Semir clothing, bird of prey, Taiping bird, AOKANG international, ruse, Georges white, red dragonfly, and Jiangnan Buyi are all familiar with the clothing industry listed companies from Zhejiang.

At the same time, the fashion industry is also one of the eight trillion level industries that Zhejiang is trying to build. On the map of Zhejiang's fashion industry, there are three famous fashion cities in Hangzhou, Ningbo and Wenzhou, as well as the small town of stylish Town, Zhuji stockings Town, Tongxiang sweater fashion town and so on.

Zang CS, editor in chief of Zhejiang business magazine, said in his speech that many Zhejiang enterprises are becoming the "pacesetter" of the domestic fashion industry.

Zhejiang's fashion industry has gone through hard explorations and has gone through a cold spell. Now, practitioners are accelerating their return to the main business, pforming into digital fashion through intelligent manufacturing and intelligent management.

"This summit shows the emerging force of Zhejiang's fashion industry, showing the infinite possibilities of Zhejiang's manufacturing to Zhejiang, and let us once again feel the spirit of pioneering spirit and pioneering spirit.

It is hoped that in the future, all parties can join forces to embrace the new era and look for the "Chinese flavor" of the fashion industry.

Zang said.

Digital pformation is at that time.

Nowadays, China's apparel industry is facing a critical period of pformation from tradition to innovation. It is necessary to adjust the proportion of garment industry structure and strengthen collaboration among industries, from extensive labor intensive industries to subdivision, specialization, collaboration of brand and pformation of digital industrial chain.

The joint organizer of the summit, Hangzhou Mochuang Technology Co., Ltd., founded in 2012, has an integrated system with independent intellectual property rights. Among them, E has set up the IPAD ordering system and ETCAD, ranking the first in the industry. It has established long-term cooperation for many brands such as Jiangnan Buyi, Ke Ying (Akimizu Ito), Zhuo Shangji group, Desai Kniss and so on, and has set up an organization in Wenzhou, Shenzhen and Guangzhou. At present, it serves more than 1000 fashion brands and provides support for more than 30000 clients.

With the iterative upgrading of services, in the year of digital marketing (2019), Mu Chuang set up the matrix of "Qi Tian Sheng Sheng", and made innovations in product business and business mode with the help of powerful digital connection, convergence and deduction ability.

The project is committed to developing technology services and digital marketing with Mochong technology as its carrier.

Based on ETCAD+ version of data package, E subscription + planning data package, C+ short video packet, CRM+5G and other digital technology, build "content +" platform + "service" ecosystem, do a good job in the fashion industry smart upgrade "digital assistant".

At the summit, Liu Hong, general manager of Mu Chuang technology, introduced the new system of Qi Tian Sheng Sheng matrix.

Qi Tian Sheng Sheng fashion matrix is mainly engaged in the research and promotion of fashion industry brand digitalization. It is jointly sponsored by Zhejiang clothing industry venture complex, Hangzhou women's wear chamber of Commerce, East China fashion industry CIO alliance and Mochuang technology, Luojia technology, ant state science and technology and other enterprises.

"There is a takeaway, a shared home, a car with a net, and a garment.

This is what Qi Tian Sheng Sheng matrix wants to do.

Liu Hong said, "Qi Tian Sheng matrix will help B end grasp all the demand data of the C side, and make the complex algorithm model, so that people can simply enjoy fashion."

At the meeting, Zhang Lifu, chairman of Zhejiang Ke Ying Industrial Co., Ltd., delivered a speech to share the breakthrough of Zhejiang's clothing brand.

He said garment enterprises should reconstruct the digitalized "people's freight yard" based on the demand of consumers.

On the "people", we should realize the digitalization of the members and the shopping guide, conduct passenger flow detection, member portrait, consumption budget and shopping guide monitoring. On the "goods", we should carry out digitalization of commodity management, collect and analyze paction data, service data, hot selling commodities, joint rate and turnover rate.

Yu Guan, founder of Hangzhou ant Technology Co., Ltd. introduced how digital technology can empower the clothing industry.

He said, what is the core of the digital strategy in the era of user management?

It is an innovative business model to upgrade management and enhance operational efficiency.

"Successful digital pformation is like a caterpillar becoming a butterfly, not a faster caterpillar."

Qu Leyao, chairman of digital marketing and chairman of color technology, shares how the clothing industry can seize the tide of online and offline marketing pformation.

He said, digital marketing, what is the number?

"Number" is precise data, which can be used to analyze and judge the data of consumer intention, such as three sides, personality preferences, etc., "word" is content power, which is the propagation property of customers' unhappy experience, such as short video.

In simple sense, we can get accurate data analysis through the dissemination of content power, and ultimately decide the marketing strategy.

The summit held the launching ceremony of Zhejiang businessmen's fashion industry committee.

The committee will focus on "connecting application technology", "counting fashion industry" and "giving full play to social responsibility" as the core, helping to achieve the goal of digitalization, individualization and intellectualization of fashion industry.

Guest session

Theme: how to pform fashion industry into digital fashion under the new normal?

The guests include: Han Licheng, consultant of Zhejiang garment industry association, Qian Feng, chairman of Zhejiang Wen CHUANG Group, Zhou Jianzhong, founder of Zhejiang digital cloud group, AICI international image authentication international consultant, Qing Rui, general manager Wen Yingyu of Hangzhou learning Brand Management Co., Ltd., Wang Jingxing, chairman of Hangzhou foal entrepreneurship Service Co., Ltd.

The session was presided over by Zhang Yi, Secretary General of the Hangzhou women's clothing trade association.

The guests said that 4G changed lives and 5G changed the society. The clothing industry, driven by 5G technology, will embrace the future with a more open and intelligent attitude and create a brand new way of life for people.