H&M Wins UNIQLO's Push Up The Joint Name, Also Pull High-End Brand Open Cat.

During the Tmall 618, UNIQLO KAWS joint T-shirt was sold out on line for 3 seconds, and the meow effect appeared again.

At the same time, UNIQLO brand search volume surged 37 times in Tmall, the line set off a nationwide "containment" UNIQLO store boom.

Which brand does not want to treat the same treatment as UNIQLO, or even surpass this achievement? This is not the same as the fast fashion brand H&M can not sit still!

Not only on the eve of Tmall 618, it launched the most conscientious cooperation Series in history, H&M * Giambattista Valli fairy dress, and the joint venture of UNIQLO KAWS, and plans to introduce another high-end brand &Other Stories into China.

Just now, H&M group announced that its high-end brand &Other Stories will enter Tmall in the autumn and set up the first flagship store in China.

This is the fifth brand introduced by H&M in Tmall.

As we all know, H&M consists of six independent brands: H&M, COS, MONKI, Weekday, Cheap Monday and &Other Stories.

At present, H&M, COS, MONKI and H&M HOME have opened 3 flagship stores in Tmall respectively.

This time, H&M once again entrusted the task of developing the Chinese market on Tmall, enough to see its trust in Tmall.

It is worth mentioning that H&M has always been cautious about developing overseas markets: it is not easy, not blind and not vain. Only when the leading position of the domestic market is established and stabilized, will we consider expanding the overseas market.

Therefore, after UNIQLO, Zara, GAP and so on had already settled in Tmall, H&M was late in March 21, 2018.

After the electric shock Tmall, H&M quickly unloaded its mind, and in a short span of a year, it opened up Tmall flagship store, which is closely related to Tmall's performance boost and customer volume.

Last year, H&M's Tmall flagship store opened its first day, winning about 1000000 fans. In just 2 months, tens of millions of consumers have been attracted to the H&M Tmall flagship store.

H&M even wrote directly in the first half of 2018 earnings report: "H&M's good performance on Tmall has also stimulated H&M's sales in the entire Chinese market."

This once again verifies the truth of "the global market to see China and the Chinese market to see Tmall".

Moreover, H&M group's 2018 annual report shows that the electricity business also accounts for 14.5% of the total sales of the group, up to SEK 30 billion.

It can be said that Tmall has made great contributions to China's H&M spanformation and upgrading.

This time, H&M once again took Tmall as the first channel for its brand to enter the Chinese market, which is enough to explain the great influence of Tmall.

And the choice of Tmall 618 brand growth in the critical period announced that the new brand &Other Stories will soon enter Tmall, is undoubtedly the real name authentication Tmall 618 in the brand's heart.

Next, what kind of performance myth will &Other Stories enter Tmall?