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Nantong Home Textile City Industry Spanformation And Upgrading Usher In "Sunny Day"
It has more than 3000 home textile enterprises, more than 10 thousand merchants and about 400000 employees, and the turnover is over 60 billion yuan. This is the volume of Nantong home textile city. From the beginning of last 70s and 80s, the home textile industry in Chuan Jiang District has sprouted. After these years of development, Nantong's home textile city has gone from simple "quantity economy" to "quality economy", and will enter into " brand Economy.
Design end: International Standard
In 1996, Lin brothers in Taiwan came to Zhihao market with more than 100 registered flowers. The Jiangsu golden sun Textile Technology Co., Ltd. was established, and tens of millions of dollars were traded in a month. However, the locals who had no copyright awareness tried to imitate Lin's brotherhood, which attracted the attention of the State Copyright Bureau and governments at all levels. In the second year, Chi Ho's office of intellectual rights management was established.
This is a great touch on the golden sun. In the textile industry of the whole country, the first concept textile design studio was set up, and then the first full-featured Home Textile Design Institute was set up. The R & D team grew to more than 120 people from the beginning, and developed thousands of household textile products with independent intellectual property rights every year, and indirectly promoted the sales volume of the brand home textile enterprises to over 20 billion yuan. In 2013, it was identified as the first national industrial design center in China by the Ministry of industry and information technology. The Inspectorate General of the United Nations Educational, scientific and Cultural Organization (UNESCO) was praised after his inspection: Golden Sun company's design concept advanced and creative design has reached the international standard.
As a result, many home textile enterprises are paying more attention to creativity and brand. Copyright protection has become the promoter of the first spanformation of the home textile industry, and has had a profound impact on the whole home textile industry. In the late 90s of last century, Nantong home textile city entered a period of rapid development. In 2008, the first intellectual property circuit court in the country was established here. In 2013, the Nantong (home textile) intellectual property rights center was set up. Nantong Home Textile City and the State Intellectual Property Office jointly shortened the design patent application time from 6 months to 10 working days, adapting to the reality that the life cycle of the painting shortened from one year to 3 months.
At present, the perfect intellectual property protection system has spawned the industrialization and specialization of home textile design. At present, Nantong home textile city has gathered more than 300 R & D design units, developing 30 thousand kinds of new flower patterns every year, and realizing the spanformation of home textile industry from simple fabric production, finished product manufacturing to R & D design, brand protection and modern marketing. South Tongzhou home textile city now has 7 famous. trademark 22 provincial famous trademarks, 13 famous brand products and 5 industrial brand cultivation pilot enterprises.
Production end: entering the age of intelligence
The growth process of blue silk feather has witnessed the development and change of Nantong home textile city. Yu Jianhui, chairman of Tongzhou District home textile chamber of Commerce and chairman of Jiangsu blue silk household textiles Co., Ltd., is deeply impressed by the spanformation and upgrading: "the market is changing rapidly, and the industry will continue to emerge new forces. Trend Keep innovating. " Yu Jianhui joked, "no matter what happens, I will die." at least, I want to die late.
Yu Jianhui's "toss" is the constant spanformation and upgrading. Over the past year, he has been involved in the construction of intelligent workshop. In the production workshop of blue silk feather, a quilt is hung on the production line. According to the preset setting in the computer, it stops at the destination platform. After the workers are responsible for the operation, they flow to another vehicle stage. And we are planning to launch a fully intelligent customized production line, promoting customized manufacturing with big data, from customer orders to production production to order packaging. "Customers can choose and design products, such as raw materials, flowers, sizes, etc. through the client before placing orders. They can be spanferred to production lines through big data, quick response, customized on demand, and avoid waste." Yu Jianhui said, at present, the intelligence of the production end has been completed. He is ready to use 35 years to realize the production end access to the consumer end, factory side and N factory end, so that the entire enterprise can complete spanformation and upgrading. "Maybe not only can the enterprise delay" death ", but also can" live "better.
Shao Aijun, deputy secretary of the Party Working Committee of Nantong Home Textile City, and director of the management committee, told reporters: "the retail business has a great impact on the quality and price system, forcing the home textile industry to put forward the" 1+3 "positioning, that is, the development of high-end home textiles and business design, e-commerce and intelligent logistics. High end home textiles first use intelligent production. At present, some enterprises have spanformed 40 intelligent workshops, greatly improving the production efficiency and product quality.
Overseas: cross border electricity providers "cattle" up
Online sales are in full swing, and foreign trade enterprises are also trying to cross border electricity providers. But on the way to spanformation, they encounter problems such as difficult stocking of products and difficulties in developing overseas markets.
In 2016, the ox race network came into being. CEO Zheng GE has been immersed in the foreign trade industry for many years, and then entered the home textile industry. "For example, the sizes of beds in different countries are different. We can provide customized service according to the needs of customers. Ten sets of single stocks can be ordered. We also provide product style positioning services, specifically for some large sellers and companies to make brand carding. Zheng Ge said, the website has been established for one year, and sales have exceeded 10 million, and it is expected to reach 200 million yuan this year.
Niu Sai net is actually an enterprise that provides home textile cross-border export flexible supply chain service for the global e-commerce online retailer. It is a website under the silk banner textile company. It not only sells its own kit, but also sells other products. Relying on the sales network, it links suppliers, manufacturers, distributors and end-users into a whole functional network chain structure. Last year, the sales volume was over 100 million, and the self run business accounted for only half. At present, there are more than 1000 registered sellers and more than 2000 online sellers.
The success of Niu Sai net is a model for multi-channel sales of home textiles. With the development of Internet, e-commerce has become an important way to readjust the economic structure and spanform the mode of economic development. In 2015, Nantong home textile city became a pilot mode of market purchasing and trade. Since the successful surrender of customs, 48 foreign trade companies, 12 freight forwarding companies, 7 custom brokers company and 203 merchants have been concentrated in market purchasing trade, and export goods are US $668 million. Compared with domestic electricity suppliers, home textiles cross-border electricity providers are in the initial stage, and the market is still very large in the future. Niu Sai network has also started to build overseas warehouses, directly from overseas, serving domestic sellers and attracting foreign sellers.
Shao Aijun said that as the country's largest home textile industry base, cross-border e-commerce will become an important part of the future of home textile city. trend 。
Experience: old tailors have new ideas.
At the end of April, a bus carrying a Shanghai licence carried a satisfied guest from Jiangsu old tailor Home Textile Industry Co., Ltd. and set foot on its way home. This is the tenth passenger who came sightseeing that day.
"Old tailor" is a set of R & D, production and sales, training as one of the entity operation and production enterprises. Innovation can not be avoided. Home textile products The trend of homogenization is becoming more and more serious. How can we jump out of the stereotype and stand out? The old tailor chose a unique way: customer experience tour. The company opens up the workshop view light, cutting, sewing, ironing and testing the whole process of finished product warehousing. Visitors can see more than 10 different styles of exhibition halls and real decoration model rooms. After the beautiful scenery, you can bring the beautiful scenery home. In the shopping mall, some tourists are choosing their favorite bed products, and the shopping guide says that their company provides designers with overall home and private custom services for their customers.
Experience tour has made an old tailor. In 2015, CCTV's "Chinese brand" and "discovery integrity" and other columns entered the old tailor's visit. CCTV documentary "Zhang Jian" also opened the scene here. Last year, a total of 50 thousand tourists were received. With many domestic textile companies shouting the situation, the sales volume of the company increased steadily, reaching 200 million yuan last year. "We are also preparing to expand the exhibition hall this year to increase our receptionist capacity and further enhance the influence of the company and its products." Li Xiaolei, the vice president of the company, confidently told reporters.
The introduction of industrial tourism by enterprises is a direction of integration and spanformation. It also shows the strength and brand characteristics of Tongzhou. In recent years, relying on the unique industrial and cultural resources of the region, Tongzhou has launched a new mode of "tourism + industry" and developed one after another characteristic industrial tourism project.
Transformation and upgrading, Nantong Textile City Industrial Transformation and upgrading ushered in the "sunny day".
Design end: International Standard
In 1996, Lin brothers in Taiwan came to Zhihao market with more than 100 registered flowers. The Jiangsu golden sun Textile Technology Co., Ltd. was established, and tens of millions of dollars were traded in a month. However, the locals who had no copyright awareness tried to imitate Lin's brotherhood, which attracted the attention of the State Copyright Bureau and governments at all levels. In the second year, Chi Ho's office of intellectual rights management was established.
This is a great touch on the golden sun. In the textile industry of the whole country, the first concept textile design studio was set up, and then the first full-featured Home Textile Design Institute was set up. The R & D team grew to more than 120 people from the beginning, and developed thousands of household textile products with independent intellectual property rights every year, and indirectly promoted the sales volume of the brand home textile enterprises to over 20 billion yuan. In 2013, it was identified as the first national industrial design center in China by the Ministry of industry and information technology. The Inspectorate General of the United Nations Educational, scientific and Cultural Organization (UNESCO) was praised after his inspection: Golden Sun company's design concept advanced and creative design has reached the international standard.
As a result, many home textile enterprises are paying more attention to creativity and brand. Copyright protection has become the promoter of the first spanformation of the home textile industry, and has had a profound impact on the whole home textile industry. In the late 90s of last century, Nantong home textile city entered a period of rapid development. In 2008, the first intellectual property circuit court in the country was established here. In 2013, the Nantong (home textile) intellectual property rights center was set up. Nantong Home Textile City and the State Intellectual Property Office jointly shortened the design patent application time from 6 months to 10 working days, adapting to the reality that the life cycle of the painting shortened from one year to 3 months.
At present, the perfect intellectual property protection system has spawned the industrialization and specialization of home textile design. At present, Nantong home textile city has gathered more than 300 R & D design units, developing 30 thousand kinds of new flower patterns every year, and realizing the spanformation of home textile industry from simple fabric production, finished product manufacturing to R & D design, brand protection and modern marketing. South Tongzhou home textile city now has 7 famous. trademark 22 provincial famous trademarks, 13 famous brand products and 5 industrial brand cultivation pilot enterprises.
Production end: entering the age of intelligence
The growth process of blue silk feather has witnessed the development and change of Nantong home textile city. Yu Jianhui, chairman of Tongzhou District home textile chamber of Commerce and chairman of Jiangsu blue silk household textiles Co., Ltd., is deeply impressed by the spanformation and upgrading: "the market is changing rapidly, and the industry will continue to emerge new forces. Trend Keep innovating. " Yu Jianhui joked, "no matter what happens, I will die." at least, I want to die late.
Yu Jianhui's "toss" is the constant spanformation and upgrading. Over the past year, he has been involved in the construction of intelligent workshop. In the production workshop of blue silk feather, a quilt is hung on the production line. According to the preset setting in the computer, it stops at the destination platform. After the workers are responsible for the operation, they flow to another vehicle stage. And we are planning to launch a fully intelligent customized production line, promoting customized manufacturing with big data, from customer orders to production production to order packaging. "Customers can choose and design products, such as raw materials, flowers, sizes, etc. through the client before placing orders. They can be spanferred to production lines through big data, quick response, customized on demand, and avoid waste." Yu Jianhui said, at present, the intelligence of the production end has been completed. He is ready to use 35 years to realize the production end access to the consumer end, factory side and N factory end, so that the entire enterprise can complete spanformation and upgrading. "Maybe not only can the enterprise delay" death ", but also can" live "better.
Shao Aijun, deputy secretary of the Party Working Committee of Nantong Home Textile City, and director of the management committee, told reporters: "the retail business has a great impact on the quality and price system, forcing the home textile industry to put forward the" 1+3 "positioning, that is, the development of high-end home textiles and business design, e-commerce and intelligent logistics. High end home textiles first use intelligent production. At present, some enterprises have spanformed 40 intelligent workshops, greatly improving the production efficiency and product quality.
Overseas: cross border electricity providers "cattle" up
Online sales are in full swing, and foreign trade enterprises are also trying to cross border electricity providers. But on the way to spanformation, they encounter problems such as difficult stocking of products and difficulties in developing overseas markets.
In 2016, the ox race network came into being. CEO Zheng GE has been immersed in the foreign trade industry for many years, and then entered the home textile industry. "For example, the sizes of beds in different countries are different. We can provide customized service according to the needs of customers. Ten sets of single stocks can be ordered. We also provide product style positioning services, specifically for some large sellers and companies to make brand carding. Zheng Ge said, the website has been established for one year, and sales have exceeded 10 million, and it is expected to reach 200 million yuan this year.
Niu Sai net is actually an enterprise that provides home textile cross-border export flexible supply chain service for the global e-commerce online retailer. It is a website under the silk banner textile company. It not only sells its own kit, but also sells other products. Relying on the sales network, it links suppliers, manufacturers, distributors and end-users into a whole functional network chain structure. Last year, the sales volume was over 100 million, and the self run business accounted for only half. At present, there are more than 1000 registered sellers and more than 2000 online sellers.
The success of Niu Sai net is a model for multi-channel sales of home textiles. With the development of Internet, e-commerce has become an important way to readjust the economic structure and spanform the mode of economic development. In 2015, Nantong home textile city became a pilot mode of market purchasing and trade. Since the successful surrender of customs, 48 foreign trade companies, 12 freight forwarding companies, 7 custom brokers company and 203 merchants have been concentrated in market purchasing trade, and export goods are US $668 million. Compared with domestic electricity suppliers, home textiles cross-border electricity providers are in the initial stage, and the market is still very large in the future. Niu Sai network has also started to build overseas warehouses, directly from overseas, serving domestic sellers and attracting foreign sellers.
Shao Aijun said that as the country's largest home textile industry base, cross-border e-commerce will become an important part of the future of home textile city. trend 。
Experience: old tailors have new ideas.
At the end of April, a bus carrying a Shanghai licence carried a satisfied guest from Jiangsu old tailor Home Textile Industry Co., Ltd. and set foot on its way home. This is the tenth passenger who came sightseeing that day.
"Old tailor" is a set of R & D, production and sales, training as one of the entity operation and production enterprises. Innovation can not be avoided. Home textile products The trend of homogenization is becoming more and more serious. How can we jump out of the stereotype and stand out? The old tailor chose a unique way: customer experience tour. The company opens up the workshop view light, cutting, sewing, ironing and testing the whole process of finished product warehousing. Visitors can see more than 10 different styles of exhibition halls and real decoration model rooms. After the beautiful scenery, you can bring the beautiful scenery home. In the shopping mall, some tourists are choosing their favorite bed products, and the shopping guide says that their company provides designers with overall home and private custom services for their customers.
Experience tour has made an old tailor. In 2015, CCTV's "Chinese brand" and "discovery integrity" and other columns entered the old tailor's visit. CCTV documentary "Zhang Jian" also opened the scene here. Last year, a total of 50 thousand tourists were received. With many domestic textile companies shouting the situation, the sales volume of the company increased steadily, reaching 200 million yuan last year. "We are also preparing to expand the exhibition hall this year to increase our receptionist capacity and further enhance the influence of the company and its products." Li Xiaolei, the vice president of the company, confidently told reporters.
The introduction of industrial tourism by enterprises is a direction of integration and spanformation. It also shows the strength and brand characteristics of Tongzhou. In recent years, relying on the unique industrial and cultural resources of the region, Tongzhou has launched a new mode of "tourism + industry" and developed one after another characteristic industrial tourism project.
Transformation and upgrading, Nantong Textile City Industrial Transformation and upgrading ushered in the "sunny day".
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