Bosideng Joined The World'S Leader In Research And Development Of Fabrics To Build Up New Products.

In June 26th, Mr. Gore Schlichting, the global business director of the National Aeronautics and Space Administration (NASA) fabric supplier, visited the Bosideng group with Mr. Benedikt, a global business director. Gore and Bosideng have reached an agreement to jointly announce their formal partnership as a global strategic partner and express their vision for cooperation between the two professional brands. Mr. Benedikt Schlichting mentioned that Bosideng is a company with strong sense of innovation. Its craftsman spirit, professional strength and brand confidence have won the respect of him and his team and will be excellent partners.

Founded in 1958, GORE-TEX has been innovating in product function for many years. Its fabrics have been "the cloth of the century". Fortune magazine also listed it as one of the 100 Best American products in the world. The strategic cooperation between Bosideng and GORE-TEX brand will give full play to the advantages of both sides in their respective fields, and focus on the research and development of down jacket fabrics, and break down from windbreak, waterproof, breathable, and warm, comfortable, lightness experience, and run off velvet technology to create a professional down jacket.

Actually, in 2018, both sides had a cooperative basis and jointly launched Bosideng high-end outdoor series down jacket. The series has won the Outside outdoor equipment award in 2019, which is called "outdoor Oscar" by virtue of high quality and black technology. Bosideng has become the only Chinese brand winning the category of down jacket. Bosideng high end outdoor series was launched immediately, and was immediately popular with consumers. Many stores appeared the situation of "one garment is hard to find".

This year, the two sides will continue to join forces in the development of professional down garments.

Focusing on the new strategy of main channel to consolidate the competitiveness of enterprises

It can be seen from the observation that the development of the down jacket is an important part of Bosideng 2018's new strategy of "focusing on the main channel, focusing on the main brand and diversifying". Enterprises will focus on Bosideng down jacket and strengthen the professional advantages of Bosideng = down jacket. In 2018, Bosideng, in addition to the introduction of high-end outdoor series at the product level, is also designing overweight, integrating global resources to jointly launch three international famous designers in the United States, France and Italy to lay the foundation for the future globalization of Bosideng.

Channel level, Bosideng settled in Wanda, Yintai and other core business entities, Rio Tinto mainstream channels, re design the terminal store image, optimize the display of stores, the layout of domestic stores flourishing. At the product level, Bosideng wins by quality, integrates global quality resources, and establishes cooperation with top suppliers of raw materials. In addition, on the basis of the existing high quality products, we are working with world-class scientific research institutions to make breakthroughs in R & D and innovation of product fabrics and functions. Relying on product innovation and upgrading, focusing on the optimization and upgrading of channels and operations, laid a solid foundation for Bosideng to explore the international market, and fully demonstrated the position of Bosideng in the industry.

Product strength is the core competitiveness of the brand. Thanks to the upgrading of Bosideng products, the strategic results were full in 2018: Sina was awarded the "most popular feather clothing Award" of the Sina fashion 2018 Fashion Awards List, ranking the best in the year with Dior, Gucci and other brands.

The heart of the builders, to shape China's world card

The actual performance of Bosideng in 2018 was also remarkable. He appeared at the New York fashion week's home show and won Anne Hathaway, "eagle eye" Jeremy Rena and many other stars. A double eleven and two dozen panic buying craze has been won, and won the 2018 most popular fashion list of the year's most popular feather clothing award.

Bosideng's new strategy can be successful: on the one hand, insisting on the high quality product quality is the foundation of the brand; Bosideng has always insisted on the spirit of craftsmanship focusing on quality and not having forgotten the original intention and innovating continuously for 43 years. Each down garment is made by 62 craftsmen and more than 150 processes. The other way is to never forget the original mind and inherit the warm heart of the whole world to give back to society.

The insistence on professional quality also allowed Bosideng to win the recognition and choice of consumers. According to Ipsos data from international market research organization, Bosideng reached 97% brand recognition among consumers, becoming the first brand of Chinese consumers' down jacket. With the slow development of the overall garment industry, Bosideng, as the leading brand of the industry, has taken the lead in promoting the innovation of the down jacket products, from the single cold demand to the current multi-functional experience.

Earnings report released first billion

The popularity of consumers has also made Bosideng produce brilliant results. From the 2018/2019 financial year results released by Boston in June 26th, revenue has exceeded 100 billion yuan for the first time, an increase of 16.9% to 10 billion 384 million yuan over the same period. A number of agencies such as CITIC Securities issued a research report to give a "buy" rating, and estimated that Bosideng net profit in the 2019-2021 fiscal year was 829 million yuan, 1 billion 69 million yuan, and 1 billion 333 million yuan respectively.

As a brand of national down jacket, which has won 23 years of sales volume, Bosideng has been developing continuously in recent years. Not only is the group's income of about 10 billion 384 million yuan, an increase of about 16.9% compared with the same period last year, a record high. As the largest source of revenue, the brand down garment business recorded a revenue of about 7 billion 658 million yuan, accounting for 73.7% of total revenue, up 35.5% from the same period last year.

After Bosideng was released, many agencies expressed their optimism. State gold Securities said that the company's current inventory and cash flow are at a healthy level in history. Every year, high score red provides value for shareholders. In the next 3 years, the company is expected to enter the harvest of reform dividends, which means that Bosteng has entered a new growth cycle.

In 2018, the growth rate of the down garment industry was higher than that of the garment industry. Bosideng, with its professional strength in down coats, has also won the popularity of consumers. Bosideng, who focuses on its main business, is committed to becoming a strong practitioner and leader of the "brand power" road by focusing on the 43 years of down jacket.