He Intends To Acquire 35% Stake In Shanglin, Qianhai, And Strengthen Global Control Over IRO.

603808 (603808.SH) announced that the company intends to take 242 million yuan to Shenzhen Qianhai Fuxing long song fashion industry investment fund (limited partnership) and Shanghai Fuxing real one equity investment fund partnership (limited partnership) to acquire its total 35% stake in Shenzhen Qianhai Shanglin Cci Capital Ltd (Qianhai Shanglin).

The announcement shows that Qianhai Shanglin currently owns ADON WORLD 57% stake, and ADON WORLD holds IRO SAS 100% stake. IROSAS and singer are respectively holding 20% and 80% equity of eno fashion (Shenzhen) Fashion Co., Ltd. ("eno fashion"). After the completion of the acquisition, he will further strengthen the global control over the IRO brand through the holding of IRO SAS57% in Shanglin, Qianhai.

IRO was founded in Paris in 2005 by LaurentBitton and ArikBitton brothers. The brand was launched in New York and Paris. It established the international gene from the early stage of growth and provided the location of the French luxury fashion designer clothing brand for the modern young urban fashion group.

IRO is a young and fashionable designer brand in French cities. With "Street Girls & fashionablewomen" as the design concept, we pursue the simple style of street feelings, including men's and women's clothing, and fashion women's wear products. IRO is known for its young innovative, skilful and concise French design, mostly using old leather, cashmere, silk and other materials to create a series of street punk style and Paris fashion inspiration design, strong identification. Among them, cool leather jackets, dresses and casual T-shirts are especially popular with celebrities and fashions.

After more than 10 years of development, as of now, IRO has grown into an international brand and has entered 50 countries through various channels. IRO takes its birthplace as the center of France, and sells in many countries and regions such as the United States, Germany, the United Kingdom, Spain, Denmark, Korea and many other countries. Paris, such as Lord of Buddha, spring in Paris, BonMarche and Franck et fils, have opened stores.

He owns the IRO brand's global ownership and fully dominates its regional business development in mainland China.

In April 2017, IRO, the first store in mainland China, opened in Shanghai's Hong Kong Plaza. Shops are located in high-end shopping centers such as Beijing SKP, Shanghai Golden State Center, Shenzhen the Mixc, Nanjing De Ji and Wuhan Guoguang. As of now, IRO has opened 18 terminal stores in mainland China, and has opened 54 stores worldwide.

In 2018, IRO SAS achieved a global operating income of 574 million 836 thousand and 500 yuan and a profit of 92 million 344 thousand yuan.