Another Look At Costumes, Ruyi Group To Create The First Fashion, Lining's Performance Is Approaching The Highest Point.

In July, the temperature gradually increased, and the summer high temperature atmosphere was increasingly felt. As for the clothing industry, no matter what big news is there at home and abroad, what are the big events last week?

　　 Major events in China: July 1~7 7

　 Sporting goods market is full of vitality, Sanfo outdoor will deepen cooperation with Anta in the future

In July 2nd, Sanfo's outdoor announcement announced that after the completion of Anta's acquisition of ARCTERYX and Salomon Saloman's parent company AMERSports, the future cooperation between the two sides is likely to be further deepened.

　 Zhongfu said: Brand acquisition and resource integration is undoubtedly the inevitable trend and outcome of market development. Anta, which acquired Sanfo's outdoor consignment brand, is bound to have further cooperation with Sanfo outdoor in the future. At the same time, Sanfo outdoor also said it would seek the right brand as partners in the world, enhance the company's outdoor sports service capabilities, and add sports, technology and fashion elements to the company's growth and profitability.

　　 With the "bet" of Fosun, the performance of urban beauty has changed greatly.

In June 28, 2019, the city beauty suddenly announced an earnings police announcement, announcing that the company expects that the consolidated profit of the company owners in the first half of 2019 will fall by no less than 80%, and the group's revenue is expected to decline by a high percentage. In July 2nd, there was no accident. The price of urban beauty fell 7.3% again, at HK $1.65, with a market value of HK $3 billion 712 million.

　 Zhongfu said: In recent years, although the performance of urban beauty has not been particularly popular, it has been regarded as maintaining steady growth. In June, Guan Xiaotong signed a new generation of floret as spokesperson, using youth face to show the beauty of urban beauty and the aesthetic image of young people. Now young people have become the main consumer, and whether the urban beauty who embrace the younger generation can successfully get out of the predicament depends on the specific reflection of the market.

　 Ruyi group, landing brand layout and integration to create the first luxury stocks

Last week, 002193.SZ announced that it would issue shares to buy its high-end brands such as Gieves&Hawkes, Kent&Curwen, Cerruti 1881, D, urban, Aquascutum and other high end clothing brands controlled by Beijing's Ruyi fashion Klc Holdings Ltd (hereinafter referred to as "Beijing Ruyi fashion").

The acquisition of Li bang and Ya Ge Shi Dan is an important strategic layout of Ruyi group in the field of fashion brand in recent years. Packaging into A shares means that Ruyi Group intends to integrate its brand resources in the A share capital market. With its current leading position in the global fashion industry and its high-quality brand assets, the Ruyi group will become the first share of A shares.

　　 Zhongfu said: Ruyi group has acquired frequent fashion groups in recent years, and has acquired more than 30 well-known brands through its holdings. Nowadays, the fashion industry has become an industry that consumers are willing to consume, and the movement of Ruyi frequently in the fashion industry is landing for its long-term layout. Ruyi group, which is the first group of light luxury and fashion, will gain more in the fashion industry in the future.

　 GMV breakthrough billion billion mark Antarctic business growth password secret

With the recent "618" mid year promotion, Antarctica's GMV has broken through the 10 billion yuan mark this year, 96 days ahead of last year's 10 billion yuan GMV. In the "second half" of the electricity supplier golden age, the Antarctic business is in the limelight.

　 Zhongfu said: Despite the OEM events of last winter, the impact on Antarctic electricity providers is minimal. The Antarctic electricity supplier accurately grasped the new changes in domestic consumption trends and consumption habits, and the positioning of the main parity and quality products also attracted a lot of consumers' attention. With the awakening of consumers' awareness of consumption, Antarctic business operators who can accurately grasp changes in domestic consumption habits and consumption trends have become excellent representatives of "Chinese brands".

　 Lining is approaching the high point of history!

　　 Recently, Li Ning Co shares have gone all the way. Statistics show that Lining's stock price has risen by about 127% this year. In July 2nd, the stock price of the company had reached HK $19.08, which is the new share price of the company since 2011.

2018 financial year performance report shows that Lining group's annual business income increased by 18.45% to RMB 10 billion 511 million yuan, and net profit increased 39% to 715 million yuan. Prior to this, Lining's highest revenue was 9 billion 778 million yuan in fiscal year 2010, and it was the first time in 2018 to break 10 billion yuan.

　 Zhongfu said: With the improvement of people's living standard, more and more people pay more attention to comfort and taste in dressing. Lining, a Chinese brand, is increasingly being recognized by consumers. Under the rising trend of sports industry, Lining also constantly conquered the world with Chinese style sports products and led the rise of Chinese brands.

International events: July 1~7 7

　　 GUCCI "younger" small step run

Following a lot of luxury brands changing LOGO to show their young image, recently, media found that GUCCI had changed the LOGO of official WeChat and micro-blog head. It changed from the reverse "double G" logo to the same direction, and the font size also changed. Although GUCCI denied changing LOGO, it explained that it was normal to change the head on social media, but this move was also considered to transform the image to freshen.

　　 Zhongfu said: Although GUCCI has done a good job in the younger age, it has seen a slowdown in the first quarter of this year. Although the luxury market is still popular among the current market, the faster information speed also weakens consumer loyalty to the brand, and constantly updates and changes can make the brand continue to attract the attention of the consumer market.

　 Fast marketing group works with the United Nations women's department to win more rights for women.

In June 28, 2019, the famous clothing retailer UNIQLO's parent sales group announced a global partnership agreement with the United Nations women's agency to create more rights for women in the apparel industry. This is also the first collaboration of the United Nations women's department with Asian clothing companies.

　 Zhongfu said: The improvement of people's living standards has made women's economy more and more prominent. As consumers, women are the main force. As a practitioner, women also occupy a relatively large proportion in this industry. The fast marketing group and the United Nations women's department have also worked for the protection of women's rights and interests, making this garment industry the stage for women to develop their capabilities.

Xun Zhou, the new director of Chanel, presented her debut.

Since the death of Lord Buddha, Virginie Vial has become the head of the new generation of CHANEL. The CHANEL7 2019/20 autumn winter high clothing series released at The Grand Palace in Paris on 2 May is also the debut of her debut. As the first show of new leaders, it has attracted the attention of various fashion media. This time, she drew inspiration from "reading" and "Literature", and built Paris The Grand Palace into a circular library. The whole series combines the ultimate cutting technology and technology to show a calm, sensual and relaxed atmosphere.

　　 Zhongfu said: This library show is the first show that Chanel released after the death of Lord Buddha. This show is another tribute to founder CocoChanel and the former art director, Lord Buddha. Chanel, with its classic heritage and luxury, has brought a more classic and stylish feast.

　　 Fred: the high-end professional sports brand you don't understand.

Speaking of sports brand, we all know famous brands such as ADI, Nike, NB, Lining and other domestic and foreign famous brands. Among them, the local sports brand Lining and Huili shoes return to the public view through the "national tide wind". At the same time, as the old shoes and retro shoes are booming, there is also a hundred year brand FILA (Fei Le) from Italy. As a hundred years old brand, the development of Fei Le is also ups and downs. In recent years, Fei Le suddenly became popular in our country and became a popular brand. The annual sales volume exceeded 100 billion yuan.

　　 Zhongfu said: In the information age, brands have more opportunities to make appearances in front of consumers. In recent years, it is the time for the brand to rise. Many sports brands are rising in the consumer market. And as a tide brand, fele is constantly pursuing the innovation of product design, and invites a brand-new Korean team to create the most popular products that are in line with consumer aesthetic.