Multi Point Dmall Speeds Up Retail Digitization To Achieve Inclusive Development

More than 500 retailers, brands, payments and other retailers gathered at the "multi Dmall summit" to explore the practice of commercial digital transformation and the future of industry change and opportunity.

It is understood that the summit of Cheng alliance was born by the multi-point Dmall partnership conference. This is the first time. "Before that, we will get together with our partners and brands before the mid year 618 and the end of the Spring Festival every year to summarize the achievements and problems in the past, and explore the next step of cooperation and new ways of playing." A multi-point insider revealed that over the past few years, the conference has also been upgraded from dozens of people to hundreds of people's meetings. Many innovative and forward-looking discussions have been landed and widely practiced in the retail industry.

Zhang Feng, partner and President of multi-point Dmall, said that we hope to form a summit of the retail industry. We will discuss the pain points of the retail industry and propose solutions.

Zhang Feng believes that the retail industry is facing new market opportunities. The change of users is that demand is becoming completely channelized, and shopping experience needs to be improved. The retail operation system Dmall OS has been developed at various points to solve all kinds of pain points in the retail industry. Transforming the entire retail chain by digitalization, enabling users to online, service online, product online, help the traditional retail transformation to be comprehensive online and comprehensive digitalization, enhance enterprise efficiency and improve user experience.

Qiao Hongbing, general manager of the North China cooperation group, North China, has shown a lot of changes in the chain. Wumi and Dmall OS system are deeply integrated, and the product functions of each link are on-line used, such as mobile workbench, intelligent picking list, member business circle precision analysis, commodity management system, etc., so as to realize real-time data online, reduce cost and increase efficiency. Xie Jie, deputy general manager of heavy hundred supermarket business department, said that Chongqing department store has been working closely with many spots for half a year, and it has achieved quick results. 618, in the event, the total number of orders in the new century is 433 thousand, and the weekly ring ratio of orders is 3 times higher.

Guo Yunlong, senior general manager of the key customer department of Yili Group believes that the retail market is evolving from "multi channel" to "full channel". And multi point has the data advantage of online and offline full channel users. Activities can not only accurately touch users online, but also link the national super resources. During the 618 period, the number of orders on the multi platform platform increased by 205.43%.

Bai Zhenjie, director of WeChat payment and operation, introduced more in-depth cooperation with Tencent in data, scenes, channels and other dimensions, especially the combination of multi-channel full membership data and crowd tagging in Tencent social scene. It can effectively integrate and complement each other, expand similar potential customers and achieve precision marketing. Help retailers achieve drainage and store to help brands achieve product quality integration. During the activity, the coupon rate was 78.93%, and the coupon cancellation rate was 43.69%.

　　 Multi point chairman Zhang Wenzhong

At the meeting, Zhang Wenzhong, chairman of multi-point Dmall, published the industry insight. Now retailers all over the world are facing great challenges and opportunities, including technological disruptive innovation, changes in the economic situation, and structural changes brought about by consumption upgrading. Building more points is the way to find the retail industry to embrace the Internet, improve consumption experience and improve efficiency.

He said that we should take more consideration of the characteristics of the retail industry and make the traditional retail outlets and supply chain resources fully reusable with the idea of distributed electricity providers, so as to meet the needs of consumers coming to stores. We should transform the core commodities, supply chain, promotion and price, operation, payment and other links in order to realize the integration of online and offline businesses. In the comprehensive online era, we must combine the advantages of the Internet and the real economy to achieve inclusive development.

At present, many points have established cooperative relations with more than 60 top 100 Chinese chain enterprises and regional leading supermarkets to reconstruct the digital transformation of retail enterprises. As of June 2019, the number of registered users of multi-point APP was nearly 70 million, and its monthly living rate was over 12 million. It has been reelected for the first 3 years in the list of major fresh electricity suppliers, such as QuestMobile, Analysys and Aurora data. Trustdata released the new "China Mobile Q1 Internet industry development analysis report 2019", App MAU in March ranked 10 of the overall mainstream e-commerce applications.