Data: Men's Clothing Occupies A Total Market Share Of Nearly 30%. 2019, The Size And Competition Pattern Of Chinese Men's Wear Market

The total sales volume of China's clothing market in 2018 reached 2 trillion and 77 billion yuan, up 7.8% from the same period last year, the highest growth rate since 2014. Influenced by the upgrading of consumption and the steady demand of local consumers after raising their living standards and incomes, the Chinese clothing market reached the highest value in 2017 and continued to rise in 2018. But economic instability has brought great challenges to the development of the clothing market. The year-on-year growth rate of China's clothing market is expected to drop to 3.5% in 2019 and sales volume of 2 trillion and 150 billion yuan.

From the perspective of market segmentation, women's clothing is still the largest market share in China's clothing market in 2018. Sportswear and children's wear outperformed women's wear and men's wear in 2018, and they all gained two digit growth rates. However, due to the overall instability of the overall environment, it is expected that all sub sectors of the clothing market will decline in 2019.

Data sources: Euromonitor Inter national, China Business Research Institute collate

The men's wear market is second only to the women's clothing market. It is the second largest market in China's clothing market. Data show that in 2018, China's men's wear market sales amounted to 572 billion 600 million yuan, an increase of 6.5% over the same period last year. In 2018, the market share of men's clothing in China was 27.6%. Like the women's clothing market, men's wear market is also saturated. On the whole, men's clothing market has risen in 2017 and 2018, but due to the instability of the overall market, the men's clothing market is expected to grow significantly in 2019, which is expected to reach only 1.9%, and the market will reach 580 billion yuan.

Data sources: Euromonitor Inter national, China Business Research Institute collate

From the perspective of the industry structure, the domestic menswear brand industry has a stable position, obvious competitive advantages, a higher market share of leading brands, and a continuous improvement in industry concentration. According to Euromonitor data, the market share of homemade men's brand, Hai Lan's home, Luo Meng, YOUNGOR and seven wolves are 4.7%, 1.1%, 1% and 0.8% respectively. Since 2013, the market share of Hai Lan home, Adidas and Uniqlo has gradually increased, and the market share of Jack&Jones has declined.

Data sources: Euromonitor, China Commercial Industry Research Institute

For more information, please refer to the 2019-2024 year Research Report on market prospects and investment opportunities of China Men's wear industry released by the China Industrial and Commercial Research Institute. At the same time, the China Industrial and commercial research institute also provides solutions for industrial big data, industrial planning and planning, industrial park planning and industrial investment promotion.