Where Do Children's Clothes Go During The Draught? At The 2019 China Children's Wear Supply Chain Conference, Big Coffee Said So.

In order to promote the coordination and innovation of China's children's clothing industry supply chain and reshape the new advantages of China's children's clothing industry, in July 23rd, the "digital remodeling and collaborative empowerment" launched by the China clothing association children's wear professional committee and the Chinese clothing quality Manufacturers Association Federation, the 2019 China children's wear supply chain conference was held in Shanghai. The head of the guild from all over the country attended the conference. Tan AI Ci, director of the Shanghai Office of China Fashion Association, chaired the meeting.

At present, China's children's wear market is ushering in a period of rapid development. Behind the rising consumer demand, the children's clothing brand in China is facing tremendous changes and opportunities in the 5G era when the terminal retail has been redefined. According to the relevant data, it is estimated that the compound growth rate of children's clothing will be 8.05% in five years (2017~2021), and the children's clothing market will reach 217 billion 700 million yuan in 2021. The above growth figures show that children's clothing market is one of the most potential growth markets in China. But behind the rising consumer demand, the more complex market environment is attracting. How can we grasp the market opportunities for China's domestic sales of children? How to promote collaborative innovation and integrity win win in China's children's clothing industry? Where is the reconstruction and transformation of China's children's clothing supply chain system? The future of Chinese children's clothing will follow the direction of independent innovation.


This conference takes the forums and exhibitions as the main axis, with the digitalization of the supply chain as the core, condenses the global frontiers, solutions and business practices, listens to the most forward-looking opinion leaders, demonstrates the technology and innovation of the fashion frontier, promotes the digital upgrading of children's clothing industry, and seeks new impetus and direction for the development of enterprises, promoting the progress of Chinese children's clothing business and shaping the new competitiveness of children's clothing industry.


At the supply chain meeting, Chen Dapeng, vice president of China Textile Industry Federation and President of China clothing association, pointed out that faced with the new situation, embracing new ideas, new technologies and new modes of resource allocation and production organization transformation, building a digital supply chain system with information sharing, management synergy, joint innovation, integrity and win-win and sustainable development is becoming an important work for the development of Chinese children's clothing industry and the upgrading of children's clothing brand. The competitive advantage of China's children's clothing industry supply chain is gradually taking shape.


Jin Liang, director of Semir supply chain, shared the theme of "new demand for brand supply chain in the new era". Influenced by the slow growth of GDP and the declining proportion of clothing and expenditure of residents, building a digital driven and highly efficient industrial chain model has become the industry consensus. Balbala children's clothing has been looking for the right position, developing the direction of the international brand and building an effective supply chain organization to dig out the needs of the customers and provide a one-stop good product for the customers.


Guan Shaozhou, CEO, shared the theme of "Internet thinking reshaping the supply chain". Facing the passenger flow, relying on the business circle and the slow transfer of goods, unable to meet the customers' needs and other retail industry pain points, and using the Internet information technology to create a flexible supply chain, the realization of efficient full channel retailing has become a top priority. And around the new retail "people, goods, field" who is the core competition, he believes that "goods" is still the core.


In the era of individuation, diversification and high cost, how to create flexible supply chain has become the core competitiveness of enterprises. Laponi, chairman of the board of directors, said that in the exploration and practice of flexible supply chain by Laponi, Chen Kaien summed up the strict control of production and quality and the construction of information technology as the key to realize the flexible supply chain.


Deng Qingyun, general manager of frog prince, general manager of Ningbo, Zhou Zhihong, director of supply chain of fashion bird fashion supply chain in Ningbo, Huang Qihui expounded their own views and successful experiences on the reshaping of the supply chain structure; Jiang Junbo, the deputy general manager of Jiang Junbo, the deputy general manager of Qingdao Guihua Knitting Co., Ltd., the president of the small XTEP business department, and the president of Chen Lin's cultural industry Limited by Share Ltd, respectively, made a good sharing of the digitalization of the supply chain links such as design, production and logistics; besides, the leading group of the important industrial cluster of China's children's wear industry, Shi Ninghui, vice chairman of the National People's Congress of the Zhili Town, executive vice chairman of the Humen clothing and apparel industry association, and Deputy Secretary of the party's Working Committee of the Jimo International Trade City, held in-depth exchanges and sharing on building the digital service platform to boost the local enterprises' intelligent manufacturing and transformation.


The 2019 China children's wear supply chain conference, supported by Suzhou Ruibao textile and Eaton Ji De, will also hold a four day supply chain Exhibition for Chinese children's wear. Ruibao textile, Eaton Jiade, Pinghu Ya Ya dress, Shenzhen Dashi, delelong textile, Ruyi cowboy, Ying Yi textile, Hua Jia textile, Hui Hong Zhong Jin, Qingdao Qi BELLE, Fangyuan button, Han nationality dress, Shanghai Jiaxin, EFI, Jiajue dress, Vee Bers Te, Chao Tong Xing and other 20 children's clothing and accessories business exhibitors.


2019 the holding of the China children's wear supply chain conference has pointed out the direction, path, steps and support carriers of the Chinese children's clothing industry in the digital construction of the supply chain under the new normal. It will boost the innovative practice of the Chinese children's clothing brand in the supply chain reform and open up a new journey for the development of China's children's clothing industry.