Now, Japan Is Going To Withdraw From China

As a famous fast selling fashion brand, UNIQLO is a household name in Japan. About 85% of the street vendors own one piece of clothing. In such a period of fast-selling fashion, many of our well-known famous brands such as H & M and Hailan home are gradually fading away, but UNIQLO is still strong in the market.

And as the world's fourth largest retailer, UNIQLO's global performance is also very impressive. There are more than 3000 stores in total, and China has more than 600.

Where is UNIQLO's advantage in the global market? This is undoubtedly more concerned by consumers. In this regard, UNIQLO founder Liu Jingzheng stressed the most is the word "value". In his opinion, many brands of clothing actively emphasize the noble and popular elements, which make consumers have the illusion that they are high-end people. And this also makes ordinary people stop.

However, UNIQLO is not satisfied with this concept. It is aimed at all customers and shows customers the function of "spare parts". The way they match themselves is to show their own personalities. Can let all people in the world to feel that kind of feeling and happiness and satisfaction. Therefore, Yanai has repeatedly stressed that UNIQLO's clothing culture is a versatile culture.

In this way, with the help of fashion design, considerable price and good quality, UNIQLO has become a great success. In 2001, UNIQLO's sales exceeded 25.4 billion yuan and its profit reached a record of 6.3 billion yuan. With the clothing industry, the founder of UNIQLO, Yanai, has replaced sun Zhengyi, an old rival who has always been the richest man in Japan. Its value is as high as 27.1 billion US dollars.

It is such a well-known brand, liujingzheng's "cash cow", but many people are surprised that it does not have its own factory, many products are basically processed in China. The number of UNIQLO's OEM factories in China accounts for 20% of the total. In addition to its high sales in Japan, the brand also accounts for a large part of its revenue in the international market. Among them, the revenue of the Chinese market is more than 20%. It can be said that the Chinese market has become the largest source of income for UNIQLO outside of Japan, and this range is still rising.

By the end of 2019, UNIQLO has more than 660 stores in China. At the beginning of entering the Chinese market, UNIQLO has cooperated with tmall and has taken the online e-commerce route for a long time. It can earn nearly 10 billion yuan from the Chinese market every year. According to the official data of UNIQLO, the sales volume of UNIQLO in China will exceed 30 billion in 2019!

However, since Huawei was "blocked" by the United States, many Japanese enterprises have responded to the call of the United States. Softbank of Japan not only cut off the supply of Huawei chips, but also refused to cooperate with Huawei. Meanwhile, UNIQLO, led by Japanese enterprises, has begun to withdraw from China.

As the largest overseas market of UNIQLO, China has 67 OEM enterprises cooperating with UNIQLO. With the exposure of UNIQLO's evacuation plan, it means that all the 67 OEM enterprises surviving on UNIQLO will suffer heavy losses. Such a simple withdrawal will not take into account the development of Chinese enterprises!

But just when the public thought that UNIQLO would "stand up" in the United States and the Chinese market would fall into a low ebb, UNIQLO slapped people in the face with reality. UNIQLO co branded items are on sale in China, and within three minutes of opening, UNIQLO's joint name was robbed. As for UNIQLO's withdrawal from China, goods are still being looted in China. What do you think of the consumption situation?