"WGSN Mindset Fabric Fashion Academy" Was Successfully Held In Keqiao.

Daily fashion day July design exchange week - "WGSN Mindset Fashion Institute" activity is held at the China Women's clothing fashion trend research institute in Keqiao creative building. This event invited WGSN Mindset China trend director and WGSN trend expert as lecturers, aiming at training Keqiao enterprises' trend of product oriented planning and enhancing their market competitiveness.

How can we look forward to the future product development direction, frontier design concept and market trend in the terminal application field, so as to enhance the overall competitiveness of textile fabrics in terms of quality, style, function, market application and so on? How can we get more creative inspiration to enhance the level of fashion design and better meet the needs of consumers? At the scene of the activity, Zheng Mianmian, trend director of WGSN Mindset China, with "understanding and focusing on the trend of development" as the theme, has analyzed the three different types of trend forecast of "macro trend, fashion alarm and fashion trend", and gave answers.

Zheng Mianmian believes that lifestyle changes, social dynamics, creative reviews and other factors will affect the future macro trend. Before understanding the trend, enterprises should understand consumers, understand the market and clarify the purpose of enterprises' creativity in this quarter. She also shared the "2020 spring and summer fabrics overall trend analysis and color analysis", and elaborated on the reasons for different brands in different periods should grasp the trend, for the enterprise how to accurately position this season trend, the trend and brand design to provide guidance.

WGSN trend experts take the theme of "consumer type analysis - linking key points" as the theme to explain that the new experience economy has changed from "mass consumption" to "quality consumption", and consumers begin to express themselves or express their self-worth through products. Among consumers and brands, designers carry the heavy responsibilities of communicators, and respond quickly to the needs of consumers to meet the needs of consumers to the greatest extent. All these put forward higher requirements for designers.

As a "daily fashion - July Design Week" blockbuster series of thematic events, the event attracted more than 50 participants from Zhejiang Yuhua holdings, McDearm group, Peng FA fabric, Zhejiang Wan Zi cloth and other textile enterprises in Keqiao and surrounding provinces, cities and districts. During the activity, the trainees combined with experts to explain the theme of the "great impact on the world in the next 5 years," the three themes of "consumer definition", "color and pattern exercises", and interactive exercises, and through the scene to find inspiration diagrams, clothing charts, divergent innovative thinking, and made the quarterly trend Kanban for their enterprises.

"From developing a single product to cultivating system innovation capability is the key to achieving sustainable development of textile and garment creative industries." WGSN trend experts say that as a strong economic zone on a piece of cloth, Keqiao should actively promote the establishment of product development and innovation system based on consumer demand and fashion trends, and guide enterprises to grasp the trend of popular trends and product development in a timely manner, foster the ability of designers to continue to innovate, and ensure that they continue to maintain representativeness and guidance in fabric creativity, design, technology and so on.