• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    The Performance Of 2000 Stores Has Increased 9 Times. How Do You Do Business?

    2019/8/3 12:47:00 0

    Good BirdBrand OperationBrand Development

    According to your 2018 earnings report, last year, you achieved 2 billion 812 million business income, down 13.52% last year. Net profit attributable to shareholders of listed companies was 685 million, down 536% from last year.

     The performance of 2000 stores has increased 9 times, but how do you do business? (Fig. 1)

    Franchise growth is too fast

    In recent days, Limited by Share Ltd has received an inquiry letter from the Shanghai Stock Exchange on the 2018 annual report of the company.

    According to the letter of enquiry, the reason why the Shanghai stock exchange requires the company to add a large number of affiliate stores is the reason for the large increase in operating income and the reasonableness of the stock exchange. If the statistics of the stores are consistent with those of the previous year, if the company does not agree with each other, ask the company to explain the impact on the business income and operating cost data.

    There was a big controversy over the 2018 earnings report released by the April 30th people. The reason is that the company achieved 865 million yuan in revenue last year, an increase of 19.29% over the same period last year, while the franchisee realized a business income of 1 billion 201 million yuan, an increase of 904.66% over the same period last year.

    Close shop 2809, performance increased 9 times.

    There is no big problem in terms of figures, but there is a big contradiction between the increase and decrease of stores. For example, in 2018, the brand store of the expensive bird brand increased from 4 in 2017 to 1441, and opened 1438 new businesses. In addition, there were 515 new stores, 2809 closed houses and 2294 closed stores.

    Battalion store revenue 865 million, an increase of 19.29% over the same period last year, because the company also announced that it was transferred from a franchised store to a direct store last year.

    The franchisee's revenue is 1 billion 201 million. After closing 2809 stores and closing 2294 stores, its performance increased 904.66% from last year to 9 times, which caused a lot of controversy in the clothing circles.

    According to the description of the company, the terminal sale mode of 2018 is divided into direct stores (including pure direct sales and direct sales) and franchised stores. Some of the original cooperation modes of "noble bird" brand distribution and authorization have gradually been transformed into direct cooperation mode, that is, the collection of shops.

    In terms of direct battalion, there is still some controversy about the franchise. At present, the company does not publish the reply to the inquiry letter.

    We looked at the first quarter performance report of the birds, but there was not much change in the number of stores. There were 1419 outlets and 1411 franchisees.

    In terms of performance, the performance of franchising and direct battalion was not fully clear in the announcement. Only 122 million of the revenue of the direct store was announced, and the average single store revenue in the first quarter was 86 thousand. In 2018, the total number of stores was 600 thousand. The average store was 838 thousand.

    The proportion of the agent is more than half.

    As of December 31, 2018, the brand marketing network of the noble bird has covered 31 provinces, autonomous regions and municipalities directly under the central government. The number of stores has reached 2873, and the total retail terminal area is 234 thousand square meters. There are 399 first tier cities, 657 second tier cities, 1246 cities in three lines, and 571 cities in four cities.

    Apart from its own brand, the company also acts as a well-known sports brand at home and abroad, such as Nike and ADI. In 2018, the brand reached 1 billion 100 million revenue, down 39% last year. Nike revenue 640 million, ADI revenue 439 million, increased by more than 20%.

    Among them, Lining, the agent of the noble bird, has a 121 million revenue, but it fell 9.65% last year compared with the same period last year. The growth rate of Cage was the highest, with a 26 million 310 thousand increase in revenue, but an increase of 121.38%.

    The revenue of the comprehensive agency business has reached nearly 1 billion 700 million, and the total revenue of the company has been 2 billion 812 million last year. At present, the agency brand business has exceeded 60% of the total revenue.

    • Related reading

    The Necessity Of Business Development Lining First Built A Factory

    Help you make money
    |
    2019/8/3 12:47:00
    0

    Designer Brands Were Sluggish, But Why Did Jacquemus Succeed?

    Help you make money
    |
    2019/8/3 12:47:00
    0

    From "Affordable" To "Want To Buy", What Did Anta Use To Impress Consumers?

    Help you make money
    |
    2019/8/3 12:47:00
    0

    SEIFINI Shi Fan Li Officially Announced That Actor Li Qin Became The Spokesman Of Brand Image.

    Help you make money
    |
    2019/8/3 12:47:00
    0

    Jordan Brand Continues To Sign Two WNBA Players To Further Develop Women's Market

    Help you make money
    |
    2019/8/3 12:47:00
    0
    Read the next article

    The Necessity Of Business Development Lining First Built A Factory

    In May 22nd, Lining group's Guangxi supply base was officially launched. Lining, chairman and acting CEO Lining of the board of directors, said that its positioning includes raw materials.

    主站蜘蛛池模板: 亚洲va欧美va| 国产精品美女一区二区| 又色又爽又黄的视频网站| 久久久久综合国产| 青青草97国产精品免费观看| 日韩毛片基地一区二区三区 | 国产成人亚洲毛片| 亚洲AV综合色区无码一区| 五月婷婷激情网| 最新国产三级久久| 国产又色又爽又刺激在线播放| 久久狠狠躁免费观看| 青青免费在线视频| 扫出来是很污的二维码2021| 啦啦啦手机完整免费高清观看| 中国一级毛片在线观看| 精品国产一区二区三区在线| 好爽好多水好得真紧| 亚洲色成人网站WWW永久| 999国产精品999久久久久久| 欧美日韩精品一区二区在线播放 | 一级毛片免费播放| 看一级特黄a大一片| 在线观看日韩视频| 亚洲宅男天堂在线观看无病毒| 1313午夜精品理伦片| 暖暖免费观看日本版| 国产亚洲精品bt天堂精选| 中文字幕在线观看91| 精品成人一区二区三区四区| 天天干视频在线| 亚洲日本中文字幕天天更新| 天天摸日日摸人人看| 日本人六九视频jⅰzzz| 午夜a级成人免费毛片| a4yy私人影院| 欧美一区欧美二区| 国产丰满麻豆videossexhd| 一本色道久久综合亚洲精品| 波多野结衣在线免费视频| 国产玉足榨精视频在线观看|