In The Autumn Of 2019, Clothing Will Be Purchased For " The 3 Episode " Purchase Must Accurately Locate The Customer Group.

By the time of August, many clothing store owners began to prepare for the purchase of autumn clothes. The clothing store owner is concerned about the price of clothing. This is for sure, and the primary concern is clothing prices. But in the choice of clothing sources, the purchase price is not the main criterion to judge the quality of clothing sources. The clothing store owner's purchase price and the purchase style should be determined according to the customer group. Today we will take a look at the "3 Trilogy" of clothing purchase in the autumn of 2019, and see how shoppers should purchase them.

　　 Autumn stock purchase "3 Trilogy" 1, when the purchase of mid-range clothing accounted for 35%

The price of your clothing determines your customer base. In turn, your customer group also determines your purchase price. When clothing comes into stock, you can't take advantage of it.

When the clothing store owner chooses the wholesale price of 5-10 yuan, the middle and high income customers are blocked out. Because of the clothing price, the decoration of the shop can not be luxurious, and the furnishings will not be too elegant or unique. At a time, more than 60% of the customer base was removed. Is this a good source of clothing? Therefore, price is only one of the criteria for measuring the quality of goods. The most important problem that clothing stores consider is the positioning of customer groups.

What age group or consumer level customer should choose? For small shoppers, they can control the purchase ratio of high and low clothing at 10%, 35%, 55%, 10% of the top grade, 35% of the middle grade, 55% of the low grade, and the low grade goods can be used as promotional clothing at the door, or can be discounted in the shop.

　 Autumn clothing purchase "3 sections" 2, clothing styles in line with the preferences of shop owners and customers.

Besides clothing prices, clothing styles also need to be determined according to customers' preferences. Children pursue cute and childlike innocence. They can make the main criteria from color and pattern. Teenagers pursue fashion. Clothes are as different and unique as possible. Middle-aged people pursue business and stability, clothes are as commercial or refreshing as possible, and old people like rustic and mature, so they don't have to spend too much money. In detail, customers of all ages are different.

Besides, the style must be unique, regardless of age. If all the stall owners buy goods from the nearest clothing wholesale market, the customer will buy a suit and look at a style to ask the price, and whoever buys the price will buy it. After all, the same clothes must be chosen at low prices. This gives customers too little choice, and customers choose more buyers. Therefore, a unique source of clothing can be purchased online wholesale or far from the wholesale market, which is one of the safeguards for clothing sales.

　　 Autumn stock purchase "3 Trilogy" 3, estimate clothing price and profit

Style and self valuation can be ranked in the same consideration. First, the clothing store owner should have self appraisal ability when he comes in. According to the location of customers and the general price, calculate the price of purchase, and estimate the selling price. Don't listen to wholesalers' fickle. The reference price of factory is basically not a reference standard. The profit of general valuation must be guaranteed first. If sales volume is not guaranteed, then the profit of a single piece must be confirmed to be over 60%. Some clothing is hard to get the approval of large numbers of customers. But for customers who have special needs, they will not pay much attention to the price, but "sell without", so self valuation is the first to estimate sales, and the second is to estimate profits. If these two points are in line, what should we wait for? But we must have enough market sense and experience to estimate. Don't buy goods for the first time, depending on your own vision, this will definitely push the goods.

The above is the trilogy shared by Xiaobian in the autumn of 2019, has everyone grasped it? If we want to purchase successfully, we must first locate the customer base so that we can have targeted purchase.