Who Lives In The Black Ash Industry? Xiao Hong's Self Trial Mechanism Fails.

Per capita Ferrari, Bai Fu Mei's Little Red Book suddenly came off the shelves, but it caused many netizens to applaud, "fake flooding" "show off the rich gathering place" "soft flying everywhere" became Tucao keywords. Under the guidance of traffic supremacy and entertainment to death, social networking providers are increasingly exposing their content and ecology.

　　 Frequent content violations

After being on the shelves for more than 48 hours in the major Android markets, after a 12 hour search at micro-blog, users finally waited for the official response. In the early morning of August 1st, micro-blog issued a statement in response to the statement issued by Xiao Hong's account, saying that "Xiao Hong has started a comprehensive investigation and rectification of the contents of the station, and has thoroughly investigated and corrected itself, and actively cooperated with relevant departments to promote the optimization and upgrading of the Internet environment."

For the reason of the shelf, the little red book is still unclear, but from the point of view, the reason is directly related to the content violation. "Xiaohong Book reorganization is because of the content involved in Huang, before suspected Hotel pornographic advertisements were reported." A person close to Xiao Hong told first finance.

An application mall salesman said that the reasons why APP was put off the shelves were mostly concentrated in Shanzhai, infringement, brush list, violation of provisions and content violation: involving Huang, gambling, and so on. Many of the contents of APP were transported seriously, and the quality was general.

Huang Wei, a special researcher at the network economic research center and senior partner of Zhejiang San Gang law firm, said that as early as 3 years ago, the network office issued the "Regulations on the management of information services in mobile Internet applications", which stipulates that "Internet application store service providers should urge the application providers to publish the contents of legitimate information, establish and improve the safety audit mechanism, and provide professional personnel suitable for the scale of services".

"From HUAWEI and other APP mall under the red book APP behavior, it is also for its own business to establish a" firewall ", before the fast hand, B station, NetEase cloud music and so on have also encountered the situation of rectification, not the mall for small red book family behavior. Lawyer Huang Wei said.

For the hotel involved in Huang said, Xiao Hong Book denied, indicating rumors outside. But on the small red book platform, the reporters found that there were many hotel and hotel card punching diary and beauty photos. Many users also made comments or suggestive comments in their messages.

　 Black ash production behind grass

Compared with yellowish, the more obvious problem of Xiao Hong's book lies in its value orientation. In the bookstore, Xiao Hong is known as "per capita Ferrari" APP, and its slogan "marking my life" is dubbed "marking rich life".

Opening the little red book is like entering another world. The cloakroom of the grand villa is full of limited bags. After graduation, it does not rely on parents to start their own businesses for a year. Ferrari likes to buy hundreds of thousands of jewels. There are many "pseudo science" exploding texts.

"Folk life helps to grow tall and thin", "ten seconds to learn Japanese and English laws", "every day a bowl of raw porridge for 50 days, ten times the amount of hair", "bare bones, open eyes, pinching the net red nose" and so on. Among them, the head rope thin body strategy is particularly popular in the little red book, that is, the effect of lying down can be achieved by binding different points on the hand. Many netizens call him "IQ is insulted".

Xiao Hong is known as "grass", that is, producing original content through KOL to attract users to immerse themselves in the scene. Because its content is mostly shared by experience, it is spread by word-of-mouth and social relationship chain, together with stars and net red holdings, which are easy to drive users to generate consumption.

However, behind a series of illustrated notes, there are many ways.

A college student told reporters that her roommate was writing on behalf of the little red book, dozens of pieces of money. She could not tell the color of lipstick herself, and found it on the Internet. A customer service, who is engaged in Xiao Hong's micro business drainage, shared with reporters a "drainage strategy", which confirms this statement.

This strategy indicates that the grass notes on little red books do not need originality at all. They can directly carry out vertical content publishing in the vertical industry in Sina micro-blog, and why they choose to carry them in Sina micro-blog because the content of the little red book must be set up, and the way of showing is similar to that of Sina Sina, so it becomes the best material pool.

For example, if you promote cosmetic products, visit Sina micro-blog directly, search keywords and search for users, you can find many vertical industry accounts, one copy is copied, and published on the little red book. Reacho, a travel blogger from micro-blog, said that her travel strategy was repeatedly copied by Xiao Hong net, and she had not received any feedback after complaints against Xiaohong. She commented on the plagiarism commentary area that the text was copied from the beehive, but was severely banned.

Although Xiao Hong has been cracking down on the volume of black production, reporters have searched online for "Xiao Hong book promotion", and found that many businesses are still operating on behalf of the small red book business, and ensure that people operate, one machine, one device. A brush platform customer service to the first financial, said, brush 200 video playback volume 5 yuan, 240 yuan can brush 5000 fans or collection, point praise, 100 yuan can brush 1500 share. At the same time, 7 popular packages have been launched, which means that "quantity can be allocated freely, and the links of duplicated works can be shared, so that they can not be stabilized."

　 Upgraded version of micro quotient

With the accumulation of traffic, Xiao Hong became a collection place of micro businesses. Many micro businesses are responding to the first financial response. At present, the fastest burst of traffic in the new platform is the jitter, but the highest conversion rate is the little red book. The flow of the social information platform is basically no powder buying motives, while the small red book tablet sharing role is equivalent to the shopping guide. The users of Xiao Hong book are mainly college students and white-collar workers, are keen on imported products and have strong spending power, are potential users of "cash to buy", and are more suitable for precision marketing.

It can either drain or make money. Xiao Hong has become a new tool for cutting traffic in the new generation, and many of them are active in the imitation of luxury goods.

Reporters found that a lot of net red Club drying out luxury shoes, jewelry and wear to share, after the netizens ask where can buy, will be guided to WeChat, QQ, Taobao and other platforms, reporters added one of the net red to WeChat, found that its friends circle is all high imitation luxury jewelry, tens of thousands of yuan or even tens of thousands of dollars of jewelry thousands of yuan can buy.

In order to cope with the traffic flow cake, Black Book prohibits direct contact in sharing notes, otherwise it will be banned for 3 days or even longer. But the road is one foot high, and the means of evading censorship are numerous.

A microdealer drainage customer service told reporters that when someone sent a private letter to ask or comment that the district indicated that the purchase, to directly reply to private chat, to WeChat or QQ, attention should be tried to adopt homophonic, special symbols VB, V letters and other means to avoid background machine review. Or re register a trumpet, leave WeChat and QQ in the head or personal signature, and the tuba can guide users to pay attention to the trumpet in the "sharing notes" commentary, or the trumpet can reply directly to the users.

"Content platform is currently facing two aspects of problems, regulation and black production, which has great impact on user experience and platform atmosphere. Through manual and intelligent community AI technology, wind control can be done, but it is not necessarily in the technical priority of small red book." An insider told reporters.

Bright data and exaggerated content can really attract attention, but at the same time, it also damages users' reputation and trust, and builds a benign content ecosystem. The platform should be able to make a difference, and can not hide the truth.