After Yezzy, Fashion Brand Expansion, "Kan Ye" Will Launch A New Brand.

In July 19th, the famous American hip hop rapper Kanye West filed a trademark registration application for "Sunday Service" to the US trademark and Patent Office for trousers, dresses, footwear, headwear, jackets, scarves, casual wear, shirts, socks and tops.

The application was submitted by Mascotte Holdings, an intellectual property holding company of Kanye West, after Yandhi, Yeezus, Yeezy, Calabasas Clothing and Kanye West were registered through the company.

Earlier this year, Kanye West launched the Sunday Gospel concert Sunday Service. Then, at the Coachella Music Festival in Easter April, the concept of Sunday Service attracted public attention. In addition to the Kardashian-Jenner family that often appears in social media, weekly Sunday Service concerts also attract celebrities such as Katy Perry, Orlando Bloom, Diplo and Courtney Love.

It is worth noting that at the Coachella Music Festival, Kanye West had already released Sunday Service performances, including hooded shirts and socks printed with religious slogans, including hoodies sold at a price of $50, and socks sold for $50.

"Kanye West" started trying to release his personal first product line Pastelle in 2008, but the product line ran aground in 2009. He then worked with a series of well-known brands, but never achieved the desired results. It was not until 2015 that the German sports giant Adidas co operated and released the Yeezy series, which was greatly welcomed by the market. Kanye West really established its position in the fashion industry.

Today, Yeezy has long been the leading brand in the global sports shoes market. New York Times quoted a source as saying: Yeezy's sales in 2019 are expected to exceed 1 billion 300 million dollars. The founder, Kanye West, has also demonstrated her ambition in fashion, saying that "Yeezy will become the largest clothing company in human history." In early 2018, Yeezy began to expand its management team and hired many executives.

Prior to June, Kanye West will launch a fashion incubator project to support talents in fashion and design industry.