Build A Harmonious City. Constructing Linkage Pattern And Heading Towards International Textile Capital

Opening words: the ring of time engraved the track of China's development, and also witnessed the extraordinary road of Keqiao's textile industry. This year is the 70th anniversary of the founding of new China. It is also the key year for spinning the city to forge ahead in the new era of international textile capital. The new era, the new journey and the new future are standing at the new starting point of the 70th anniversary founding of the people's Republic of China. Keqiao will not forget the beginning of its heart and start again to make progress.

Combination In recent years, the transformation and upgrading of Keqiao has opened up the "international textile capital" in the new era. Special column Starting from the three major actions of Keqiao's "Silk Road Keqiao all over the world", "industry benchmarking, high-end textile city" and "co building up the fusion and big textile city" at present, Keqiao shows itself as an "open, fashionable, intelligent and high-end" posture for the textile new era.

At the opening ceremony of the first China International Import fair in 2018, Chairman In his speech, Xi Jinping mentioned that he will support the development of regional integration in the Yangtze River Delta as a national strategy, focus on the implementation of the new development concept, build a modern economic system, and further deepen the reform at a higher starting point and open to the outside world at a higher level. The Yangtze River Delta region includes Jiangsu, Zhejiang, Anhui and Shanghai provinces. The strategy of integrating the Yangtze River Delta region is aimed at strengthening the driving force for the Yangtze River economic belt and the East China region, the radiative power for the whole country, the cohesion and global competitiveness facing the Asia Pacific region.

Standing at the new starting point of integrating into the Yangtze River Delta integration national strategy, Keqiao, as the largest textile distribution center in the world, is also facing a golden opportunity for development. In line with the goal of "green high-end and world leading", Keqiao promotes the integration of online and offline development, creates "Gemini" and "Fashion Week" Gemini, strengthens interaction between the global textile industry, and strives to lead the "industry + market" with "fashion + Exhibition", so as to integrate into the Yangtze River Delta integration as an opportunity to build a joint pattern of CO constructing and merging, and to develop in a coordinated and win-win way.

Relying on China's light textile city, Keqiao actively promotes the deep integration development of the physical market and the new format and new mode, and builds the industrial chain layout and innovation system of the Hang Hang, Lian Yong and Shanghai via multi polar support, striving to become an integrated demonstration area of the Yangtze River Delta, and moving forward steadily towards the "international textile capital" in the new era.

Online and offline linkage embracing the digital age

In recent years, in the face of the changing domestic and foreign market environment, Keqiao textile industry is taking the trend of new and favorable trend, taking intelligent manufacturing as the main direction, promoting the deep integration of Internet, large data, artificial intelligence and traditional textile industry, reshaping the structure and ecological circle, integrating the online service and the offline experience, constantly innovating the sales model, promoting the development of the internal driving force of the enterprises and promoting the high quality development of the textile industry.

Keqiao textile industry has long been ahead of cloth cloth. Finding a piece of cloth is like looking for a needle in a haystack in a wide range of Textile City stores. But it's easy to scan the entrance for the cloth machine. Online display and offline experience, Keqiao China Light Textile City actively explore new procurement mode, and promote the deep integration and interaction between the physical market and the online Textile City. In the first half of 2019, the integration of China's light textile city online and offline continued to deepen. Online Textile City realized a turnover of 24 billion 237 million yuan, an increase of 26.24% over the same period last year, and produced a satisfactory answer.

In addition to online offline market, vigorously develop mobile APP And smart touch systems such as the market, to speed up the construction of the smart market, and Keqiao is also accelerating. Developing linkage between online platform and exhibition activities Actively organizing members to participate in the exhibition of "one belt and one road" along Burma, Vietnam and Italy, transforming online information into real order under the line, helping local enterprises to "go out" and expand the market. At the exhibition, the Zhejiang China Light Textile City Group Limited by Share Ltd's global textile network and the online Textile City launched the "Yi Yun Zhi clothes - 3D clothing intelligent personalized design system", which can achieve a key preview of clothing and further promote the intelligent construction of the exhibition.

At present, the big data mode of Keqiao textile industry's online and offline linkage has been widely applied to many links such as production, packaging, circulation and so on. It has been fully blooming in the entire textile industry chain and has become a new model for the development of the industry in the digital economic era. In June this year, in the "5G+" application promotion and industrial Internet deepening construction and promotion activities, the first Keqiao "printing and dyeing brain" was officially launched. It is understood that "printing and dyeing brain" is a digital intelligent service platform for printing and dyeing industry. It is made up of standardized data management system and intelligent mathematical analysis tool. It is divided into six modules: data correction, basic diagnosis, data report, real-time monitoring, early warning, process optimization, four standards of cloth naming, dye naming, color naming, and dyeing quality recording, giving full play to the role of data as an important asset of enterprises, and providing personalized customization service according to different enterprises.

Since this year, Keqiao district has actively integrated into the trend of 5G era. The five year doubling plan of digital economy By 2022, the added value of the core economy of the region's digital economy has doubled to more than 4 billion yuan in 2017. According to the plan, Keqiao will strengthen the research of big data in textile, printing and dyeing industries in the future, and build industry knowledge base, toolkit and model base to accelerate the formation of the digital economic ecosystem.

"Gemini" grand event to create a double engine industry upgrading

Since 2018, Keqiao district has established the work goal of "monthly exhibition and fashion show every day", guiding the healthy and rapid development of exhibition industry and fashion creative industry, and boosting the transformation and upgrading of traditional textile industry. Keqiao's Convention and fashion economy is booming because of textile industry. Keqiao textile is revitalized by exhibition and fashion creative industries. Today's Keqiao Textile Expo and fashion week has become a "Gemini" event to promote the high quality development of the textile industry.

From 1999 to 2019, from one year to two sessions a year, Keqiao Textile Expo After 20 years of development, it has become the three famous fabrics exhibition in China, which is also known as the Shanghai fabric exhibition and the Canton Fair fabric exhibition. As a weathervane to understand the new trend of the development of the industry, the Keqiao Textile Expo has long become a domestic and international fabric Festival and fashion benchmark, creating a miracle of the exhibition industry, transmitting the "technology, fashion and green" development to the industry. Positive energy 。

In recent years, with the concept of "worsted fair, strong industry exhibition and excellent consumption Exhibition", Keqiao has actively introduced curtain textile exhibition, textile printing industry exhibition, textile new material exhibition, wallpaper wallcloth exhibition and other specialized exhibitions at the same time, concentrating on the spring and autumn Textile Expo, forming a new exhibition pattern of "multi Exhibition", creating a new mode of "Exhibition + economy", and becoming an effective booster for stimulating the overall economic development of Keqiao. This autumn Keqiao Textile Expo will move to the new museum, with a more inclusive attitude, a new form and rich connotation to help China's textile industry to make a long journey.

With the development of "fashion Keqiao" and the development of the market creative industry, Keqiao fashion week came into being and has been successfully held for the six time since 2015. Keqiao fashion week focuses on fashionable and creative fabrics, closely matches market demand and trend, integrates quality resources and original design power of the industry, and integrates the innovative development with the local advantages and characteristic industries from the deeper level of the industrial chain. It not only highlights the unique advantages of Keqiao's special location, industrial endowments, top-level design, wisdom synergy, and human heritage, but also highlights the new industrial form of Keqiao with high technology content, high cultural connotation and high responsibility development.

Since 2017, fashion week and Keqiao Textile Expo have been organised, merged and promoted. "Gemini" Gala 。 Through the deep integration of the two events, we actively set up a cooperation platform of "industry + fashion + creativity + design" to further open up the whole textile industry chain, attracting more and more design masters and design elites to enter Keqiao and enter the world's largest textile fabric trading center in China. With the help of the fashion week platform, the exhibition industry is promoted, and the ecological system of fashion and creative industries is actively constructed. The industrialization development of "design + manufacturing" and "design + brand" has been vigorously promoted, and Keqiao's transformation from the textile industry to the fashion and originality has been promoted.

Global industrial chain sharing and sharing flourishing textile city

Around the goal of building the "international textile capital" in the new era, Keqiao vigorously implemented. "Silk Road Keqiao is full of the world", "industry benchmarking, high-end textile city", "building a common fusion and big textile city". The three action is to promote the linkage development of the global textile industry chain and share the prosperity of textile industry and win the future of textile industry. In addition to a series of effective measures such as overseas exhibitions, the establishment of China Light Textile City Overseas Pavilion and the establishment of China Europe fashion dream factory, Keqiao also vigorously undertook internationalization. Meeting We should explore new paths, new models and new mechanisms to condense multi party consensus.

The world textile merchants conference is the first and most influential textile event in Keqiao. The first world cloth merchants conference takes the theme of "win-win cooperation and responsibility development" as the theme, adhering to the principle of "sharing, sharing and building together". follow "Opening up, technology, fashion and green", gathering the wisdom of all sectors, bringing together the people and seeking win-win results, has effectively promoted the quality development of the world textile economy. It has effectively promoted the interconnection and interconnection of the global textile industry, and has reached a consensus of long-term cooperation. It has opened up new space for the integration and linkage development of the whole textile industry.

This year, the second world cloth merchants conference will be held in Keqiao in September and the autumn Textile Expo and fashion week. The theme of the conference is "technology driven, open collaboration and fashion change". Apart from the theme meeting, the conference will also host the global fashion industry development forum and the global textile digital ink jet printing Keqiao summit fifteenth events. Meeting The opening ceremony of the keynote conference and two sub forum of "Asia and the East" Asian textile Cooperation Forum and textile and apparel international collaborative innovation management forum.

A piece of cloth stretches "one belt and one road", and a city links global textile. Today, Keqiao is a large textile city based on the mainland, the whole country and the world. Supported by the "Yangtze River Delta integration" national strategy, the future Keqiao will go further and fly higher. From home and abroad, it will gradually enter the international trend center and shoulder the responsibility of leading the global textile industry's high quality development.