The Fujian Sports Brand Owner Lost Several Years, And Only 8 Employees Actually Sold 130 Thousand In The First Half Of The Year.

Fujian Colombo outdoor products Limited by Share Ltd (hereinafter referred to as "ST Columbus") released the semi annual report in 2019. During the reporting period, the company achieved operating income of 139 thousand and 200 yuan, with a profit of -137.08 million yuan, compared with the income of 3 million 424 thousand and 700 yuan in 2018, and the profit of -573.58 million yuan, the income dropped sharply during the same period. The main reason was that the former chairman of the company lost contact with Wei Qinghua, and the 23 month of October 2017 brought a bankruptcy reorganization to the people's Court of Mawei District of Fuzhou, resulting in a sharp fluctuation in the company's business.


ST Columbus said that the company is actively adjusting its business ideas and preparing talents to provide a good foundation for further upgrading of the brand. However, due to factors such as macroeconomic downturn and company management fluctuation events in recent years, the operation of ST Columbus has been seriously affected since 2016. As of June 30, 2019, all offline stores have been shut down, all online businesses have been outsourced, no sales teams have been sold, nor can they organize the supply of goods. They only charge the brand authorization fee while cleaning up the stock of tail cargo.


ST Columbus's customers are divided into two categories, one is terminal consumers. The company sells and services through self operated channels (shopping malls, street shops or online); one is for distribution customers, the company sells goods wholesale to customers through distribution area authorization, and the customers are sold to the terminal consumers again. Influenced by the event of the loss of the company's former chairman and general manager Wei Qinghua, the distribution customers have been shrinking a lot, and the proportion of the company's operating income is declining.


As of the end of the reporting period, ST Coleb had 8 employees, a 5 decrease over the reporting period. The main reason for the decrease was that the company was unable to pay wages in time during the bankruptcy reorganization period, resulting in employee turnover. On the other hand, in order to cooperate with the transformation and upgrading of the company's business, the company will outsource e-commerce business. During the reporting period, the company is actively contacting the senior product leaders in the industry to provide protection for subsequent product upgrading.


In 2018, ST Columbus realized revenue of 3 million 424 thousand and 700 yuan, with a profit of -573.58 million, compared with 25 million 251 thousand and 600 yuan in 2017 and a profit of -4669.02 yuan, the income dropped sharply during the same period.