Net Red Zhang Dayi: "Internet Red Economy Under The Internet Era"

China's "first net Hong Kong electricity supplier" such as Han holdings listed on the Nasdaq stock market, which allowed founder Zhang Dayi to gain fame and fortune. On the main forum of micro-blog's red man festival, which was opened in Chengdu in August 3rd, guests described her as "beauty, wisdom and wealth". She conducted a keynote speech at the scene of the "Internet red economy" under the Internet age.

"In fact, our generation will really touch our high point when it comes to such a joint name, so and so." She believes that when young people are buying a product, they are not only talking about the product itself, but also very much aware of the label meaning behind the product. They will use this product to define who I am, and what kind of person I am, if I use this product.

She said that the last generation's most valued product is inexpensive, cost-effective. The needs of Z generation users are totally different.

She believes that the links of traditional brands are first strategic, then R & D, design, production and sales, and then to brand positioning, advertising and media delivery. This link is relatively static and relatively passive, and is forcefully instilled to users. The spread of independent brands is the communication process of the three party linkage between red people, micro-blog and e-commerce platforms.

"In the early days of developing products, I may interact with fans in micro-blog to share experiences in research and development. From fans and users feedback, do the data collation, and timely product correction, this is the process of C2M. " She concluded that the past strategy, R & D, production, design and sales were fragmented, and the cycle was very long. The independent brand emerging by social media is completely different and integrates all the above functions organically.

"Social networking is the trend. The core is the integration of brand building and other functions." She said at the scene that after the product came out, fans should be planted in micro-blog to grow grass and turn traffic into sales volume. Author: Liu Qiufeng Lai Fangjie