Deserve It: "T-Shirt Incident", The Three Brands Suffered Heavy Losses, Stock Prices Plummeted And Evaporated 1 Billion 900 Million Dollars A Day.

"T-shirt incident" did not end with apologies from various brands. After the storm of public opinion, the capital market also colored the brands involved. In August 13th, shares of Versace, Coach, Givenchy and other brand parent companies fell, and the three brands of parent brands lost more than $1 billion 900 million a day on market value.

Since August 12th, the stock price of several brands listed companies has plummeted. Coach "T-shirt incident" was revealed on the same day, at the close of the market, the US listed Coach parent group Tapestry group shares fell 4.31% to 26.2 U.S. dollars. As of August 13th closing, Tapestry group's share price remained down, down 4.16%, closing price of $26.25, and the market value evaporated $160 million on that day.

Affected by the brand name Givenchy and Fu Lei Shi in the incident, the French listed LVMH group shares were also affected. In August 12th, the closing share price fell 2.14% to 356.55 euros. In August 13th, the opening price of the LVMH Group continued to decline, which was 353.15 euros, which was limited by the closing time of the Paris stock market. As at press time (at 20:50 in August 13th), the real time share price was 350.2 euros, and the LVMH group's market value evaporated 1 billion 475 million euros.

Shares of Carpi, the Versace parent company in the US, suffered heavy losses in the past two days. The closing share price in August 12th dropped 4.58% to $29.66. As of August 13th, the share price dropped 3.71% and the closing price was 29.85 dollars. The market value evaporated 103 million dollars on that day.

It can be seen that the market value of the three parent brands of the above 1 billion 916 million brands evaporated to 1 billion 916 million US dollars on the day of the Beijing time on August 13th.

"This incident is a great blow to the luxury brand." Zhang Peiying, an honorary consultant of the China luxury Confederation, said in an interview with the Beijing Commercial Daily reporter that under the special background of Hongkong, political factors were magnified infinitely, which is relatively rare in the development of luxury goods industry. Many luxury brands choose the national plug-in when they are making official website. They regard Hongkong and Taiwan as the state. So this luxury brand pays a lot for its negligence. But Zhang Peiying also mentioned that the luxury brand itself is stronger than many brands and industries. Many luxury brands have made serious thinking and layout in diversification, nationality and regionally, and become more humane.