Opening Two Associations To Cooperate With China Light Textile Alliance In China Textile Alliance To Promote Brand Promotion

At present, the theme of "not forget the original mind and remember the mission" is further promoted. In order to better implement the spirit of theme education, vice chairman of China Light Industry Federation was held on the afternoon of August 12th. Anson Ho One line went to China Textile Alliance, vice president of China Textile Industry Federation and President of China Textile Association. Yang Zhao Hua We discussed the cooperation of the two associations and exchanged discussions on promoting the high quality development of the apparel home textile industry.

Accompanied by He Ye, vice chairman of the China Light Industry Federation, deputy director general of the licensing alliance of China Light Alliance and chairman of China Toy Baby Products Association. Liang Mei Director of International Cooperation Department of China Light Alliance Gu Dong Fang China Light Alliance brand licensing alliance Secretary General Li Ling 。

Deputy Secretary General of China Textile Corporation, director of Foreign Affairs Office Yuan Hong Ping Vice president of China Household Textile Industry Association Xiao Hong Zhu Deputy director of China Textile International Exchange Center Yang Yong Feng , deputy director of brand development project of China Textile Association, brand development department of China Apparel Association. Li Xue Fei Participated in the symposium.

During the forum, we believe that brand building is the most important starting point for Chinese manufacturing to achieve high quality development. Both China Textile Federation and China Light Alliance attach great importance to brand building, and do a lot of work around brand promotion. At present, textile enterprises are still lacking in the path and train of thought for brand promotion. Two associations need to be actively guided and helped. Recently, more and more IP brand licensing has been influenced by many textile enterprises. follow More and more clothing home textile brands are actively launching various cross-border licensing cooperation products to enrich their product lines and attract younger generation consumers. Liang Mei Around IP authorization, we introduced the operation of the brand licensing alliance and the authorized business alliance. At present, clothing and home textiles account for 14% and 5% respectively in the global IP licensed retail products.

"Many clothing and home textile brands have benefited greatly from docking IP authorized resources. The big brands such as love and Taiping bird are actively joining the international IP. We should help two brand developing enterprises with the ability to develop IP to authorize them. " Yang Zhao Hua In the past, guests have focused on the development of China Textile Alliance brand building, the brand conference and several major exhibition platforms such as textile machinery, clothing and home textiles. He analyzed that the China Textile Federation has three key points in its brand: first, the terminal consumer brand; the two is the manufacturing brand; the three is the cluster regional brand. He suggests that we can organize clothing home textile brand enterprises to visit the CLE China authorized exhibition in October, focusing on the characteristics and personalized needs of the brand. We should carry out professional training and organize working seminars to help clothing and home textile brands accurately link IP authorization.

During the forum, participants from both sides on how to work together to promote the construction of textile brand, and let the cooperation fall into place. Li Xue Fei It is believed that the three brands of children's clothing, sports and fashion luxury clothing style, mature women's clothing brand and high-end home textile brand have strong cooperation desire for IP authorization, hoping to achieve docking through exhibition platform. Xiao Hong Zhu It is believed that the home textile brand is growing rapidly, and a special business communication meeting can be organized and promoted from the platform of the association cooperation.

"Today's consensus is very high. How to do well from exhibitions, forums, seminars and exchanges will be pushed forward by us. " Anson Ho It is hoped that the two sides will work together to promote the high quality development of the home textile industry.

"The exchange and cooperation between China Textile Federation and China Light Alliance have made a good start today." Yang Zhao Hua I hope that we should conscientiously implement the theme education of "never forget the original mind, remember the mission", innovate the train of thought, and jointly promote the cooperation of the two associations to blossom, promote the high quality development of the textile industry, and realize the dream of textile power at an early date.