Opening Two Associations To Cooperate With China Light Textile Alliance In China Textile Alliance To Promote Brand Promotion

In order to better implement the spirit of theme education, He Ye, vice chairman of the China Light Industry Federation, went to China Textile Union in the afternoon of August 12th, and discussed the cooperation of the two associations with the vice chairman of the China Textile Industry Federation and Yang Zhaohua, chairman of the China Textile Association.

Textile headlines open two associations to work together, China Textile Alliance Light Alliance talks to promote brand promotion

　　 Accompanying He Ye came the vice chairman of the China Light Industry Federation, the executive vice chairman of the licensing alliance of the China Light Industry Association, Liang Mei, director of the China Toy Baby Products Association, Gu Dongfang, director of the International Cooperation Department of China Light Alliance, and Li Ling, Secretary General of the licensing alliance of China Light Alliance.

Yuan Hongping, Deputy Secretary General of the China Textile Federation, director of the foreign affairs office, Zhu Xiaohong, vice president of the China Household Textile Industry Association, Yang Yongfeng, deputy director of China Textile International Exchange Center, and director of China Textile union brand office and Li Xuefei, deputy director of Brand Development Department of China Garment Association, attended the forum.

Textile headlines open two associations to work together, China Textile Alliance Light Alliance talks to promote brand promotion

During the forum, we believe that brand building is the most important starting point for Chinese manufacturing to achieve high quality development. Both China Textile Federation and China Light Alliance attach great importance to brand building, and do a lot of work around brand promotion. At present, textile enterprises are still lacking in the path and train of thought for brand promotion. Two associations need to be actively guided and helped. Recently, more and more IP brand licensing has been attracting more and more attention from many textile enterprises. More and more clothing brands are actively promoting all kinds of cross-border licensing cooperation products to enrich their product lines and attract younger generation consumers. Liang Mei introduced the licensing work of the China Light Alliance brand and the work of the brand licensing alliance around the IP authorization. At present, clothing and home textiles account for 14% and 5% respectively in the global IP licensed retail products.

Textile headlines open two associations to cooperate, and China Textile Alliance's Light Alliance talks to promote brand promotion. "Many clothing and home textile brands have benefited greatly from docking IP authorized resources. Big brands such as love and Taiping bird are actively joining the international IP. We should help two brand developing enterprises to develop IP capabilities. "Yang Zhaohua has focused on the development of China Textile Alliance brand building, the brand conference and several major exhibition platforms such as textile machinery, clothing and home textiles. He analyzed that the China Textile Federation has three key points in its brand: first, the terminal consumer brand; the two is the manufacturing brand; the three is the cluster regional brand. He suggests that we can organize clothing home textile brand enterprises to visit the CLE China authorized exhibition in October, focusing on the characteristics and personalized needs of the brand. We should carry out professional training and organize working seminars to help clothing and home textile brands accurately link IP authorization.

During the forum, participants from both sides on how to work together to promote the construction of textile brand, and let the cooperation fall into place. Li Xuefei believes that the three brands of children's wear, sports and fashion luxury clothing brands, mature women's clothing brands and high-end home textile brands have strong cooperation desire for IP authorization, hoping to achieve docking through exhibition platform. Zhu Xiaohong believes that home textile brands are growing rapidly, and they can organize specialized business communication meetings to promote from the platform of association cooperation.

Textile headlines open two associations to cooperate, the China Textile Alliance Light Alliance talks to promote brand promotion. "Today's consensus is very high. How to do well from exhibitions, forums, seminars and exchanges will be pushed forward by us next. He YYE hopes that the two sides will work together to promote the high quality development of the home textile industry.

Textile headlines open two associations to work together, China Textile Alliance Light Alliance talks to promote brand promotion

"The exchange and cooperation between China Textile Federation and China Light Alliance have made a good start today." Yang Zhaohua hoped that next, we should conscientiously implement the theme education of "never forget the original mind, remember the mission", innovate ideas, and jointly promote the cooperation of the two associations to blossom on the ground, promote the high quality development of the textile industry, and realize the dream of textile power at an early date.