Beijing Old State Owned Copper Cattle Are Young And Energetic -- Opening TOPNEW To Explore New Ways Of Home Leisure Life

Mention Topnew Brand, the vast number of consumers, especially consumers in Beijing are very familiar with and love, while the old Beijing people have a "bronze bull complex". As an old Beijing citizen, the reporter grew up in copper bull clothing and had a kind of affinity for the bronze cattle brand.

Speaking of "bronze ox", it will remind people of the town of Beijing, which is a town of the Summer Palace. Many tourists from all over the country visited the Summer Palace in Beijing. They would surely take away a bronze tourist souvenir, which was produced by the predecessor of the bronze bull group. Bronze underwear 。

Today, bronze cattle, a Beijing old state-owned enterprise with a history of more than half a century, is also developing its youthful vigor and launching a new brand of young fashion. TOPNEW 。

　　 Launch leisure home clothes brand new brand TOPNEW

Walking into Beijing's Bronze cattle store, this network reporter found that the new series of costumes, which are mainly color purple, elegant powder and other colors, are neatly displayed. The style is exquisite and fashionable, and the fabric feels soft and comfortable. Only when asked, is this brand new brand TOPNEW, which is based on leisure and home clothes, launched by Beijing fashion holding's group.

With the increasing concern of the public about the quality of healthy life, the demand for fashion consumption continues to escalate. After defining the market demand and the trend of fashion, after a year of market and brand research, copper bull group recently launched the brand new TOPNEW.

"TOPNEW means" top and new ", which aims to meet the needs of popular culture and advocate a new way of home leisure life. Hu Jing, director of the brand of bronze cattle, told the reporter. With the transformation of people's life style, how to make transition and cohesion in work and life, leisure and sports, so that consumers can truly feel the comfort of their home leisure clothes and explore a new way of home leisure life is the problem that TOPNEW brand has been thinking in the early days of its birth.

"We believe that the style transcends the trend, and the quality is better than the quantity, but the less refined product will enrich the life." "This is why our brand concept is" exquisite, elegant and taste ". We hope that TOPNEW can become an advocate of lifestyle. When consumers wear TOPNEW's home clothes, they can touch the texture of life through products, and discover the beauty that is not found in life. TOPNEW brand positioning is mainly based on home and leisure. It is divided into private household, living room and outdoor leisure wear. Leisure sports, vacation and informal work clothes can enable every beautiful woman to find their own clothes in TOPNEW and show their exquisite lifestyle.

Around the TOPNEW product concept "exquisite, elegant, taste", how to keep the style of the market while maintaining the popularity of the market, and how to maximize the comfort of the product while taking into account the beauty and versatile nature, TOPNEW brand has done a long time study on this. The designers of brands usually pay attention to some installation art, or an art exhibition, an opera and other life art, which constantly draw inspiration from life, design, pay attention to perception, explore the concept of interest, and incorporate elements of fashion, including three-dimensional art, deconstruction and other elements into the design. The final presentation of every product needs to be adjusted and worked together by the whole team of designers, designers, and fabric designers. Finally, the charm of leisure and fashion can be perfectly displayed by enriching the design level, developing the material and improving the technology.

　　 Increasing R & D to reflect "aerospace quality"

Opening the flagship store of TOPNEW Jingdong, our correspondent has seen that this year's new season's products are elegant and soft, giving people a sense of comfort and elegance. TOPNEW's color is inspired by natural color. At the same time, the rhythm will add some digital colors, and use different colors to deduce different stories in the theme of each season. The fabric of TOPNEW is mainly made of natural fiber, cotton and linen wool. It will intermingle with some blended fibers with certain technological content, and then show the unique characteristics of the brand through different pigment proportioning and weaving process. "For example, on the fabric, Flett fiber will be more comfortable to wear, and the fabric containing camellia oil has the effect of skin beauty and moisturizing. Different materials will give customers different dress experience." Hu Jing, director of product brand, said.

As the only scientific research and strategic partner of China's astronaut center, TOPNEW's Bronze bull group has been taking over half a century's professional strength in the field of knitted apparel, and owns a number of independent inventions, utility models and design patents. From "Shenwu", "Shenzhou 6" to "God eleven", the bronze bull group designed and developed Aerospace physiological signal vest, astronaut thermal underwear, spaceflight underwear and other products for the astronauts. The excellent product quality laid a good reputation for the "space quality" of the bronze cattle brand, and condensed the painstaking efforts and wisdom of the copper and cattle group's R & D personnel.

"Nowadays people's consumption is more and more rational, for example, when buying clothes, they will understand whether some functions have national reports." Hu Jing said, relying on the "space quality" of the bronze bull group, TOPNEW brand continues to increase investment in science and technology research and development in the development of new products, and constantly adjusts according to the sales situation of every quarter market. Strength determines quality, whether from hygroscopic, breathable, antibacterial, or from version technology, weaving and dyeing technology, special fabric research and development, it reflects the strong strength of the brand of the bronze bull group.

From mass tourism souvenirs to "aerospace quality", from underwear to household leisure products, the brand of copper cattle group has been adhering to the spirit of concentrating, meticulous and pursuit of craftsmen, focusing on underwear production for more than 60 years, providing consumers with green, natural and healthy products. In the body and mind, inside and outside, TOPNEW brand is elegant and elegant, showing the pursuit of quality life. It is an endorsement of luxury quality. This is an attitude.

At present, TOPNEW brand new stores are all built in Beijing, such as Wangfujing department store, Dongan shopping center, Cuiwei building, Hua Tang shopping mall, copper cattle exhibition hall, Tongzhou Guizhou friends building, urban and rural Century Square and many other copper cattle stores. Online Jingdong TOPNEW flagship store has been set up, and accessories such as accessories and woven fabrics will be added to continuously improve the brand category. In addition, the bronze bull group also set up brand names such as bronze underwear, Bless series and Shuguang student suit for different age audiences. (reporter Jiao Yanling)