Product Quality Testing: Underwear Is A Woman's Life's "Close Guard" Is Very Important.

In the evening of August 8th, the city beauty held the 2019 autumn winter product promotion conference and the new brand spokesperson media meeting. After 95, the floret Guan Xiaotong was the first brand spokesperson to attend the brand activity for the first time in Shenzhen. Engaging young and beautiful Guan Xiaotong to endorse the brand is one of the transformation strategies for urban beauty to become younger and enhance the sense of fashion. Once upon a time, when it comes to urban beauty, people think of goddess Lin Chiling. The image quality of the new spokesperson is quite different from that of "Zhi Ling elder sister", who is famous for its elegance and sensual appeal. It shows the determination of the old mass underwear brand city beauty to innovate and change.

Urban beauty has maintained the first place in the market share for many years. In the eyes of consumers, the selling point of urban beauty is "economic benefits". Prices, styles and services can basically meet the demand. If we do not pursue the gorgeous style and brand effect, it is a very good choice. But the market is changing. With the development of market economy and the improvement of people's living standard, aesthetic demand and consumption ability have also been raised. Faced with this situation, urban beauty has begun to take the initiative to transform in recent years, while maintaining "cost-effective" and "popular brand", improving product design, upgrading the image of stores, and enhancing the brand fashion to seize the young market.

It is understood that in May 2018, city beauty signed a letter of intent with Emeline, Duval, a French designer and Nathalie Sokierka. In addition, in December 2018, urban beauty and Vincent Daudin, an American fashion expert, also worked together. Meanwhile, Fan Yanyan, a famous designer in China, is also one of the collaborating designers of urban beauty.

While improving the appearance of products, the urban beauty has not slackened the pursuit of "inner". Zheng Yaonan, chairman of the city beauty, said that no matter what stage the urban beauty is in, the quality of ingenuity is always the heart of the urban beauty.

Urban beauty invested heavily in product quality testing and built more than 1000 square laboratory. With the constant temperature and humidity standard laboratory and more than 100 test laboratory equipment, in 2016, it formally passed the National Laboratory Accreditation and gained international recognition. It is also the earliest underwear enterprise accredited by national laboratories.

While maintaining their own products' performance price ratio, along with changes in the market and consumption habits, urban beauty constantly upgrade testing methods, innovative testing projects, the use of third party inspection and supervision control at the same time, a single product internal control test items more than 40, so that the experiment is more responsive to the needs of consumers, and constantly iterative detection methods. In order to make underwear more suitable for human body curve, city beauty independently developed testing methods, customized repeated stretching instruments, and tested all kinds of elastic fabrics. A stick of sticks, buds and lace will undergo 1000 stretching tests to create fine fit and durable products. Let each curve fit with the human body finer, more durable and more comfortable.

In order to meet the requirements of consumers for pilling, in addition to testing according to the product standard test method, the method of circular inspection is adopted to improve product indicators (national standard requirements: 3 level, urban beauty standard: 3-4 level), and also adopts box pilling method and Martin Dyer method. The pilling box is sampled from the product, put on the hose and placed in the instrument, and the degree of pilling is evaluated through 14400 repeated rollovers. National standard requirements: no assessment, urban beauty standard: grade 3-4.

In order to assess whether the product contains harmful chemicals and avoid harmful effects on human skin, the testing center carries out pH value detection and formulating enterprise standards (4.2-8.3) higher than the national standard (4.0-8.5). In order to assess whether the products contain formaldehyde, a formaldehyde carcinogenic chemical substance harmful to human body, the formaldehyde content (water extraction method) is tested, and the enterprise standard (<60mg/kg) higher than the national standard (<75mg/kg) is formulated.

In addition, urban beauty actively participates in the revision of the national industrial standards: participation in the revision of 25 textile industry standards, including bra, cotton knitted underwear, chemical fiber knitted underwear, knitted household clothes and knitted abdominal girdle.

Underwear is a woman's "close guard" for life. It is the second skin and the most intimate friend. High standards and strict quality control are the guarantee for comfortable and safe underwear. Urban beauty is "respect" in product testing, which is the respect and responsibility of consumers.