Don't Overdo It: The Taobao Creation Festival "Spoiler" Is Coming! "National Treasure" Takes Off Bridge Show

From the head of China made meat lion to the real technology of "instant printing originality", we can make the limited commemorative medals to the rockets that have been used in space, and the international fashion show to break off the bridge in West Lake. At the August 16th press conference, every "spoiler" of Taobao's creation Festival this year made the scene boil.

Dong Benhong, chief marketing officer of Alibaba group, is present at Taobao's creation Festival.

This is only a small part of all the highlights of this year's Taobao creations Festival. The Taobao building Festival, which is scheduled to debut in September 12th, will integrate technology, fashion, design, food and traditional culture in an all-around way, opening a 14 day creative Carnival in the two major venues of West Lake and Hangzhou boiler works.

Dong Benhong, chief marketing officer of Alibaba group, said: "Taobao building Festival is a great event for young creativity. The world's creativity and creativity are taking place on Taobao's soil."

This year's Taobao creation Festival, both in terms of scale and creativity, will usher in a full-scale outbreak: the period will be extended to two weeks, the first opening of the double venue, limiting new products, thousands of new species. The ubiquitous upgrading and innovation make the world's largest creative exhibition look forward to. It is understood that before the sale of Taobao Festival tickets have long been touted.

Thousands of creative new species choose Taobao Festival debut

In the fourth year, the Taobao Festival has become the best stage for young creativity. This year, a large number of domestic and foreign latest innovations have come to the first show here.

Recently, artificial meat, which is the hot topic of netizens, has been selected for the first Taobao festival in China. It is also combined with local cuisine to create lion heads, cold noodles and meat rolls for adults. At the conference, the first batch of lucky ones had tasted the first artificial meat in China. More artificial meat recipes will be launched at the Taobao festival in September to provide fresh samples for viewers.

Not only "future food" can be experienced ahead of time, but when the Taobao Festival starts, people's "necessities" and other future life will be unveiled together. Like this exhibition, "Taobao hit" project will be "spoiler" to you: how to cut hands in the future? It pushed 3D printing to "minute class" for the first time, and printed a desktop display in only seven or eight minutes.

The technology breakthroughs are expected to change the way people shop in the future, everyone will be able to print "their own ideas" on Taobao instantly, said Fu Liang, director of Taobao's creation Festival. In this year's Taobao Festival, everyone who comes to the scene can "experience the future ahead of time".

"A thousand years to go," a broken bridge fashion show, blending tradition with fashion.

In addition, as the highlight of the Taobao Festival, the new upgraded bridge fashion show has attracted the attention of the global fashion industry.

International top brands such as Burberry, which have never been involved in China Fashion Week, will also take the lead in breaking bridges, including famous brands such as Lining, Kappa, Chayalan, Koche, Chenpeng, Particle Fever, Banxiaoxue and so on. Independent designers will show the latest fashion trend of Chinese young people, and publish the new global debut and broken bridge fashion show. The most unique part is the "cross border fashion of national treasure". The top stars at home and abroad will unite the IP of the Great Wall and West Lake, and a series of fashion incorporating national treasure culture will deduce the charm of Oriental Aesthetics on the broken bridge of West Lake.

This break bridge show will not only allow 90 years ago that Bing Xin put forward all kinds of advanced ideas in "fashion show and national products" to "fashion show in West Lake", but also make the international frontier fashion and traditional culture integrate and innovate, and burst forth new vitality.

More than "Broken Bridge show", more "non heritage" in the creative crossover. As at the press conference, a set of "Gao Ding Han Fu", which lasted for nearly 6 months and the total price exceeded 60 thousand, appeared on the stage. The traditional Hanfu was fused with the concept of "high definition" in modern fashion. By September, the Taobao festival will create a "Changan city" in the venue to show the beauty of culture.

It is learnt that this year's Taobao creation festival will be closely integrated online and offline to show more distinctive businesses on Taobao. The Taobao building Festival leader, Fu Liang, said that the search for the "creation Festival" on the hand panning will also upgrade the online venue this year, not only with practical information such as ticketing, but also consumers will explore more creative content.

The Taobao building Festival, born on Taobao soil, is becoming the pronoun of creativity. Jiang Fan, President of Taobao and Tmall, said: "Taobao's creation Festival embodies the endless young creativity of Taobao. Taobao has become the best soil for hatching creativity and creativity, and has driven the explosion of characteristic businesses."