Pacific Bird Realized Revenue Of 3 Billion 120 Million Yuan In The First Half Of The Year, Continuing To Focus On The "National Tide" Fashion.

In the evening of August 19th, 603877.SH released its first half performance report in 2019. According to the announcement, in the first half of the year, Taiping bird achieved a total operating income of 3 billion 120 million yuan and a net profit of 132 million yuan attributable to shareholders of listed companies. The second quarter business income increased by 2% compared to the same period in 2018, and the net profit was reduced by 9 million 350 thousand yuan. The overall business situation improved significantly compared with the first quarter.

In the first half of the year, Taiping bird resolutely implemented the business plan formulated at the beginning of the year, continued to enhance the capacity of product design and development, strengthened the planning and management of commodities, focused on improving the profitability of the channel, and quickened the adjustment and optimization of the organization and personnel, laying a solid foundation for the long-term and sustainable development of the company.

In terms of brand building, Taiping bird once again appeared in New York fashion week to host the 10th anniversary celebration of the "lochting LEDIN" brand and the "BE ANOTHER ONE" show. With the "era magazine TIME" as the prototype, it appeared on the Chinese brand day. It continued to focus on the "National tide" fashion, showing the charm of the Chinese design to the world.

In terms of commodity management, Taiping bird, from the data driven point of view, constantly optimizes the AI system for commodity management, provides support for TOC deep management and liquidity management with big data and artificial intelligence, and realizes dynamic and global decision-making in many dimensions such as people, goods and fields. At the same time, it improves human efficiency and reduces overall operating costs, and achieves a reasonable and fast flow of commodities, effectively meeting the needs of consumers.

In terms of channel construction, Taiping bird constantly optimizes the layout of the "new four-wheel solid drive" channel, enlarges the expansion of shopping centers, otter Les and other channels, resolutely adjusts and closes down some of the larger direct outlets, and further improves the operation efficiency and profitability of Direct stores and franchisees by enhancing commodity management and exploring new marketing methods, and enhances the coordination between online and offline businesses, and continuously explores the whole network retail business. During the reporting period, the retail sales of Taiping bird business platform exceeded 1 billion yuan, an increase of 3.3% over the same period. The electricity supplier continues to raise the proportion of new products in the special store, and uses the channel to respond quickly to the market to find the exploding fund and the business under the energy line. At the same time, the company vigorously develops new electricity suppliers, and the whole network touches the consumers and innovating the growth point of performance.

In addition, the shopping center is still the focus of development. The total number of shopping center stores (including outlets) exceeded 1750, including direct sales and franchisee, and the retail sales increased by 5% over the same period last year. In the half year, the retail size of the company has exceeded 170 million yuan, which has increased from 2.69% in 2018 to 3.52%.

In the first half of the year, Taiping bird opened 184 new stores, 324 franchises, 111 direct outlets, 556 franchised stores, 8 affiliated stores, 73 open outlets, -232 stores, -8 stores, and -167 stores.

By the end of the reporting period, the number of shops under Taiping bird line was 4427.