What Are The Endogenous Driving Forces Of Swimsuit Industry? Swimming And Fashion Trend Development Forum Held In Xingcheng

An industry can often drive a city to develop. In Xingcheng, more than that.


Xingcheng is the "China swimsuit city" and "textile industry cluster innovation and development demonstration area". It is also the "13th Five-Year" innovation industry demonstration base of China's garment industry. Xingcheng swimsuit has developed for over 30 years, has more than 1200 production enterprises, and has rich product categories. It has formed a diversified development pattern of swimsuit, yoga wear, beach wear, riding apparel and accessories accessories and other light sports products, with 6 employees, annual sales revenue of 12 billion yuan, annual output of 190 million pieces, and products are exported to many countries and regions such as Russia, Germany, the United States, Africa, Southeast Asia and so on. At present, it accounts for more than 25% of the international market share, and nearly 40% of the swimwear in the domestic market comes from Xingcheng.


Here is the largest swimsuit production base in the world. It can be said that the Xingcheng swimsuit has led the local swimsuit fashion trend while driving the local economic development, and has also promoted the development of local related industries. A coastal city with such a high standard of living can not only enjoy the most natural sightseeing resources in Bohai Bay, but also enjoy diversified life such as leisure and entertainment, spa, health care and business. Whenever summer comes, people from all over the country are gathered here, and this city follows "restless". With the power of swimsuit industry, Xingcheng has leveraged the boom of tourism, real estate and other industries to satisfy people's yearning for a better life.


In the new development period, Xingcheng swimsuit industry has also encountered new development bottlenecks and problems. In the future, how to break through its boundaries, gain internal tension and seize new opportunities is a problem that every industry is exploring. In August 16th, as the highlight of this year's swimwear Expo, the swimming and fashion trend development forum was held at the bikini exhibition and Exhibition Center in Xingcheng. It attracted hundreds of top coffee in the industry, and discussed the theme of "new concept, new technology and new development".


Huludao CPPCC Chairman Shi Wenguang, Xingcheng municipal Party committee secretary Zhu Deyi, mayor Yuan Guoxiang, President of Xingcheng swimsuit Industry Association Li Haifeng, chairman of Dawei Sports Products Co., Ltd., Zhang Dongyuan, vice chairman of Xingcheng swimsuit Industry Association, Wang Zhengdao, executive director of China urban and rural integration and talent development research center, Zhao Xiangdong, general manager of China Textile Asset Management Co., Ltd., consultant of China Textile union media center, Huludao municipal Party committee and municipal government advisory committee, Wei Lin, and more than 200 people from famous experts, scholars and business leaders from all over the country participated in this forum.


The forum is sponsored by China Textile Industry Federation media center, Xingcheng Municipal People's government and China Textile Asset Management Co., Ltd., and Xingcheng swimsuit Industry Association Co organizer. The event was chaired by Wei Lin.


New idea -- changing cognition


Promoting the integration of production and city with globalization thinking


Zhao Xiangdong highly recognized Xingcheng's development over the years. He said that after thirty years of development, Xingcheng swimsuit industry has become a distinctive symbol of international and domestic vision. In the face of the complex market environment, he admits that this may be the worst period, but it is also the best period. Only in the doldrums can we constantly seek new ideas and direction of development, constantly explore and try, and constantly change our cognition. On the future development of Xingcheng, he suggested that first of all, we should carry out the revolution of thinking. Entrepreneurs should have an open pattern, inclusive mentality and take advantage of all kinds of advantages; secondly, the technological revolution, who can grasp the lifeline of technological innovation, and who will be able to win the top fourth in the industrial revolution; and finally, information revolution. In the era of big data, only in the forefront of the trend can we control the trajectory of development.


Shi Wenguang, chairman of the Huludao municipal CPPCC Committee, made the two pioneering and urban transformation of the Xingcheng swimsuit industry. Shi Wenguang has been concerned about the development of Xingcheng swimsuit industry for many years. After reviewing the development of swimsuit industry and Xingcheng's urban development, he said that the transformation of cities should be supported by industry. The internationalization, marketization, specialization and industrial linkage value of swimsuit industry are consistent with the inherent requirements of urban transformation. He suggests that in the industrial development, we should build a "Pyramid type complex industrial cluster" which is gradually upgrading "production cluster, public relations service cluster, virtual industrial cluster", and speed up the production of spandex, warp printing, welfare, ingredients and packaging until the chain of closed production chain formed by terminal sales, and promote the linkage development between swimsuit industry and polyurethane industry, and constantly improve the industrial chain, enhance the value chain and create product chains.


Harriet Fleming is the director of Jantzen Brands and Inc., who has studied the trend of swimsuit. On the forum, she shared the trend of swimsuit in the global market in 2020 from the aspects of technology, sustainable development, inclusiveness, fashion and influence. She pointed out that sunscreen technology, shaping technology and chlorine resistance technology have become the most concerned aspects of consumers. With the global concern on green issues, the application of recycled materials has also become one of the requirements of consumers to choose brand swimwear. She suggests that enterprises should pay more attention to the selection of more environmentally friendly fabrics and product packaging in the production process. In addition, she also introduced the consumption trend of large size swimsuits and the impact of visual communication on brands, causing the industry to ponder.


"Innovation is the eternal concept of enterprise development." Zhang Guocheng, executive director of the CSR Committee of the Changzhou Textile Engineering Association and Changzhou Xu Rong knitting and dyeing Co., Ltd., said that he explained from several aspects such as the ratio of talents, business philosophy and management mode. Zhang Guocheng said, Xu Rong in talent construction, adhere to the 30% R & D, 40% production, 30% marketing ratio, established a marketing, R & D, manufacturing integrated talent team, enhance the comprehensive soft power of enterprises, to three big one small business philosophy, that is, big research and development, big data, big marketing and small production, and combined with the "3+1" management mode, let the enterprise always maintain innovation and research and development vitality.


new technique


Upgrading industrial core through innovation of industrial chain


During the forum, experts and scholars from the conference offered advice and suggestions on the future development of Xingcheng swimwear industry. Wang Minqi, chairman of Ai Shili limited, introduced the fully formed warp knitting technology and products for the leading guests. It is understood that the technology through the warp knitting machine complex knitting system to weave the yarn into a variety of three-dimensional molding structure, to achieve the raw material - weaving - clothing once completed the "weaving to wear" the new production mode, changing the traditional knitted apparel products from gray cloth weaving to cutting, sewing production mode. Through the intelligent control system, the problems of labor intensive, high labor cost and stable quality have been solved. The digital production process has been realized, and the production efficiency has been increased by more than 60%. Ashley is one of the six largest entities of the five Textile Machinery Co., Ltd., Wang Minqi led the team to study warp knitting technology for 30 years. He admitted that the current digital upgrading has become the strategic goal of global textile transformation and upgrading. As an important base for China's swimsuit industry, Xingcheng swimsuit should accelerate the process of intelligent manufacturing according to the characteristics of the industry.


Liu Jingqi, Vice Minister of marketing department of Zhejiang Huafeng spandex Limited by Share Ltd, shares the source power of the brand promotion of swimsuit products from the angle of innovation of raw materials. "Good products, good customer experience are the key foundation and need more innovations in product design and development." He said frankly, the difference of polyurethane fiber materials will bring more possibilities for swimsuit product research and development innovation. On the forum, Liu Jingqi detailed the characteristics of super chlorine resistant spandex, black spandex fiber, low temperature acid dyeable spandex, antibacterial spandex and comfortable spandex, hoping to bring more exploration for new product development of enterprises.


New development


Practice with the same frequency resonance


Co create "swimsuit +" future


In recent years, Xingcheng has been focusing on the research and development base, production base and operation base of the swimsuit industry, making efforts to become the standard setter and development vane of the swimsuit industry, and vigorously implementing the upgrading project of the swimwear industry to promote the development of the whole industry chain, the development of the cluster and the high quality development of the swimsuit. As an industry consultant, China Textile Asset Management Co., Ltd., through the external empowerment, in talent introduction, school enterprise cooperation, industrial chain cooperation and expansion, import technology and other aspects, helps Xingcheng upgrade and upgrade industries, and organizes the swimming wear industry development forum. It invites experts from domestic industries, universities and innovative and creative enterprises to examine the swimwear industry and inquiring into the solutions and paths to solve the problems. Last year, the China textile construction and Planning Institute organized the three year action plan of Xingcheng swimsuit industry in Huludao (2019-2021), and discussed the Xingcheng fashion industrial park project of Beijing Institute Of Fashion Technology. On the fashionable night of bikini town in August 15th, the Xingcheng fashion industrial park of Beijing Institute Of Fashion Technology was officially launched, which quicker the pace of transformation and upgrading of Xingcheng swimsuit industry.


Entering the new era, the innovation driven technology industry, the culture led fashion industry and the responsibility oriented green industry have become the new label for the development of China's textile industry. In the process of developing the textile and garment industry towards high quality, the voice of fashion, functionalization, branding and intellectualization of textile and garment industry is getting higher and higher in the ultimate goal of satisfying the new expectation of people's better life. A swimsuit represents not only the logo of an industrial development, but also an indispensable element of a city's prosperity. It becomes a longing for a better life.


Under the background of the new era, with the strong support of governments at all levels, Xingcheng swimsuit is taking the posture of "world swimsuit industry standard maker" and developing the weathervane as the long-term goal, leading new technologies with new ideas, and promoting the high quality development of the industry. As the leader and practitioner of the new era, as an important force driving China's economic growth, how to revitalize the market and promote the process of "made in China" to "create China" is believed to be the answer in the minds of many people.


In the future, Xingcheng swimsuit industry will start from here again.