Fashion Driven Down Jacket Imports Take The High-End Route, But Exports Do Have Practical Routes.

As the global economic growth slows down and the international trade environment deteriorates, the overall economic performance of China's garment industry is on the decline. As the important part of China's garment industry, the output of the down garment industry is declining along with the overall economic environment. In 2018, the international trade friction intensified, especially the Sino US trade war had a huge impact on China's clothing exports. The number of orders in down garment industry decreased, and the operating rate of enterprises was insufficient, leading to a decline in output. At the same time, high-grade feather clothing is a light luxury item, and the downstream consumption demand has a great relationship with the development of national economy. In recent years, China's economic growth has slowed down, and the growth of consumer spending has slowed down, which has also restricted the growth of its consumer demand market.

Foreign brands focus on high-end routes, and imports occupy high-end markets.

In the past 2017-2018 years, the number of Chinese down garment imports has shown a downward trend, but the import volume is rising. The reason is that foreign brands are mainly in the high-end line, and occupy the high-end market in China with fashion trends. The decline in import volume and the increase in import amount mean that the price of imported down garments will increase, and high-end consumers will be attracted by high quality and international trend. In 2018, the number of imports of down garments in China was 5 million 398 thousand and 200, down 39.37% compared with 2017, and the import amount was 373 million US dollars, an increase of 22.8% over the previous year.

In the first half of 2019, the number of imports of down garments in China decreased considerably compared with the same period in 2018, and the import volume increased considerably compared with the same period in 2018. The number of imports of down garments was 821 thousand and 400, down 23.49% compared with the same period in 2018, and the import amount was 89 million 297 thousand and 300 US dollars, up 63.5% compared with 2018. The import unit price continued for nearly two years, the number of high-end goods increased, and the import unit price was increased.

　　 "Fashion driven" is the main demand factor, and high-end products are more important than others.

From the statistics of customs import and export amount of China's down garment industry in 2018, the consumer group's pursuit of imported goods is mainly "fashion driven" while the fabric is mainly made of chemical fiber. In 2018, among the import amount of imported feather clothes, the proportion of men's clothing proportion was 53.97%, the proportion of women's clothing was 46.03%, and the import market share of men's down clothing was 7.94 percentage points higher than that of the lady's down clothing. The demand for men was higher than that of women's demand; the highest market share in the 8 categories was the chemical fiber men's down jacket, which accounted for 35.83% of the total import amount, followed by the chemical fiber women's down jacket, the proportion of the total import amount was 23.08%, the down jacket and the cold protection and fashion trend two attributes, and the "fashion driven" as the main demand factor in the imported products.

Judging from the quantity of imports, the top two of the number of imported products is the chemical fiber lady's down jacket and chemical fiber men's down jacket. The proportion of imported men's down jacket is 27.67%, while the proportion of imported women is 27.67%. However, according to the total amount and quantity of imported products, the average price of imported products is higher and the proportion of high-end products is even larger.

Exports are mainly middle and low end products, and function is the priority.

Compared with imported products, China's down jacket products are mainly exported to low and medium end products. In 2018, the average unit price of China's export down garments was 25.43 US dollars per piece, which was 44 dollars lower than the unit price of imported products. The export countries were mainly developing countries in Northeast Asia, with the majority of low-income groups as the target customer groups, with functional priority as the driving force. In 2018, the export volume of China's down garment industry was $2 billion 278 million, an increase of 10.5% over the same period in 2017, with an export volume of 89 million 571 thousand and 100, representing a decrease of 0.85% over the same period in 2017, with an average export price of 25.43 yuan / piece, an increase of 2.62 USD / piece compared with 2017.

In the first half of 2019, the export volume and export volume of our down garments increased slightly. The number of exports reached 27 million 946 thousand and 800, an increase of 5.40% over the same period in 2018, and the export volume was $673 million, an increase of 8.20% over the same period in 2018.

The export share of women's down garments is 20 percentage points higher than that of men.

The main customer groups in China's down garment export market are women. According to the customs statistics of 2018, the market share of men's down garment export volume is significantly lower than that of women's down garments. In 2018, the export volume of men's down garments was 39.66%, the women's down garments export amount was 60.34%, and the women's down garment export market share was 20.68 percentage points higher than that of men's down garment export market share. In the 8 Category of down garment exports, similar to the import structure, the top two of the men's and women's down jacket are man-made fiber, the market share is 30.76% and 36.39% respectively, and the export products are gradually changing to the fashion and functional direction.

Judging from the quantity of exports, the top two of the total number of export products is chemical fiber lady's down jacket and chemical fiber men's down jacket. The proportion of exports of chemical fiber men's down jacket is 30.86%, while that of chemical fiber lady's down jacket is 42.03%. However, the total export price and the average price of the women's down coat are higher and the proportion of high-end products is bigger.