New Youth Evolves, Li Lang Innovating And Upgrading To Launch A New Generation Of "New Suits".

New youth evolves, Li Lang innovating and upgrading to launch a new generation of "new suits".

From the beginning of its creation, Western-style clothes have always been the product of Li Lang.

Just 3 years ago, Li Lang was sold as the groom's bride at the time when he married his wife. In 2002, the Chinese men's clothing industry was in the bottleneck of homogenization competition. In that case, Wang Liangxing, President of Li Lang (China), took the lead in putting forward the concept of business casual men's clothing in the clothing industry, and designed a series of business casual men's clothing products on the basis of this concept innovation. The innovation of products set up the style of the product of Li Lang, so that the brand image of "business man's clothing", which is simple and not simple, is deeply rooted in the hearts of the people.

In 2016, the rise of the mobile Internet and the rise of new consumption groups represented by the 90's brought about a variety of strange and flowing aesthetic directions. In the face of the new trend, Li Lang has started a new round of innovation, and has launched the fashionable and fashionable LILANZ LESS IS MORE (light fashion) series to promote the transformation of young fashion. In order to adapt to the new aesthetic and collocation reform of the millennial generation, Li Lang has made innovations and upgrading of suits, and has launched a new generation of "new suits", which is fully upgraded by the standard of technology, fabric technology and wear experience. It enables new consumers to reconsider their suits, explore suits, and subvert the cognition of Western clothes in the past, and enter the "new suit" era of new youth.

　　 New technology

In recent years, with the change of social foundation such as pluralism, centralization and informationization, the fixed binding of aesthetic taste and social identity has begun to fall apart under the traditional social structure. More complex and autonomous young people can see more diverse lifestyles and aesthetic styles, and less satisfied with the aesthetic standards of homogenization and simplification brought about by rationality and order in the past.

To meet the deep needs of the millennial generation, the new generation of "new suit" has been upgraded to smart casual on the basis of the "business casual" version, aiming to achieve more varied and personalized effects than business casual, while still in the workplace. The "new suit" stereo shoulder line, modified waist line and thin chest shoulder lining make the figure more upright. Through simple and neat lines, lines and strength are outlined, which makes men seem more exposed to the hormone. In addition, in the flanging of the trouser legs, Li Lang deliberately stitches the simple dismantling stitches on both sides of the trouser legs, making the easy split structure nine points trousers. We can change the trousers length with the intention to meet the diversified and rich lifestyle and aesthetic style, and the fashion is doubled.

　　 New technology fabrics

Wang Liangxing, President of Li Lang (China), said that the texture and color of fabrics were the key to clothing to lead or cater to fashion trends. Many new material fabrics, blended fabrics and style fabrics had no corresponding color schemes. They must rely on their own fabric color research and development capabilities. At the same time, the quality and comfort of clothing were also the key factors for consumers to choose.

It is worth mentioning that, as the core of the suit, Li Lang's "new suit" has made a major breakthrough in its fabric technology, using the colored spun yarn -- the large chemical fiber produced by the coloring of the raw liquid. "Raw liquor coloring" technology is to melt polyester melts through on-line addition of Color Masterbatch, and to mix polyester coloring in sealed environment. With the support of the fabric technology, the color fastness of the new suit is durable and the color fastness to dry heat is much better than that of the ordinary suit. It is washable and resistant to friction, and the fabric is rich in color and high quality.

　 New pluralistic experience

Consumers in the new era have different expectations for brands. They want instant satisfaction, personalization, and full experience. They hope that time is spent on the most rewarding place.

It is understood that in order to let consumers have more convenient wear and ride experience, Leon will divide the "new suit" into three categories -- a series of "new expensive" suits suitable for formal occasions such as cocktail parties, weddings, etc., which is suitable for urban leisure modern life "smart casual" and the "light duty" series of single west for the Forever online millennial generation.

Under the premise of continuous innovation, we should take the needs of new youth as the core, and provide outstanding performance as the core, plus the new way of life conveyed by the new suit after innovation and upgrading. The combination of multiple concepts and "new" name passes the brand-new product experience given by the new era. Fashion, life and work are closely related to the three. The evolution of new youth begins to enter. "New suit" era 。