Smith Barney Apparel (002269): Revenue In The First Half Of 2 Billion 699 Million

Recently, the US bond clothing announced its 2019 first half financial results. The bulletin showed that the revenue of 2 billion 699 million yuan during the reporting period fell by 31.47% compared with the same period last year. The net profit attributable to shareholders of listed companies was -1.38 billion, down 359.61% from the same period last year; the basic earnings per share were -0.05 yuan, compared with 0.02 yuan in the same period last year.

In terms of income structure, from the industry perspective, wholesale and retail revenues amounted to 2 billion 670 million yuan, accounting for 98.93% of revenue, while other industries accounted for 29 million yuan, accounting for 0.91% of revenue. From the product point of view, Menswear products revenue is 1 billion 493 million yuan, accounting for 55.32%, and women's clothing products revenue is 953 million yuan, accounting for 35.29%. From the point of view of the region, the eastern region performed better, with a revenue of 1 billion 550 million yuan, accounting for 57.48%, while the rest of the western, southern and northern regions accounted for 13.55%, 13.21% and 15.76% respectively.

In terms of apparel prices, the United States said that the decline in revenue was mainly due to the further optimization of the channel structure, and the initiative to close down and adjust inefficient Direct stores, which had some impact on the company's short-term performance. At the same time, due to the factors of commodity delivery in the first half of the year, the impact of the new product listing rhythm in the spring and summer of 2019 led to the short term failure of the commodities to meet the market demand in a short time and had a short-term impact on the performance during the reporting period. The company has attached great importance to the delivery management of goods, and the related problems have been properly solved. The company's future listing of goods will go smoothly as planned. The company will continue to improve the competitiveness of commodity mining and dynamic marketing plan management capacity building.