There Are Three Common Business Skills For Returning Stores.

Many of the clothing store's shopping guide is devoted to how to sell clothing, and is extremely inexperienced in after-sale service. When we explore the business skills of clothing franchises, we often neglect the after-sale link. As the saying goes, "everyone talks about money." Speaking of fear, offending a client is equivalent to offending 250 people. With a good reputation, we will not worry about the bad business of the franchised stores. After sale this link is the most easily neglected but important part of the whole sales process. Here I want to discuss with you the management skills of clothing stores. I would like to discuss with you the three situations that customers request to return goods.

　 First, the quality of the product itself.

Clothing franchisee business skills: for products with quality problems, they must be unconditionally, give back the first time, and express their apologies to customers, so as to avoid affecting the brand image and the reputation of the store. The customer considers that the quality of the purchased goods is first of all, and the quality inspection should be given to the relevant after-sale inspection points or manufacturers. If it does belong to the quality of the goods, at the same time, the shop should handle the procedures of return or replacement for the customers within the "three package" period stipulated by the state, and the distribution personnel will be free to return or return goods (large pieces). If we do not give the goods back and annoy the customers, they will directly sharpen the contradictions, but bring bad effects to their brands.

　 Two, customers buy back after the merchandise.

Clothing franchise business skills: after all, many times, "dissatisfied with the return" is also unrealistic, only some businesses will provide seven days unconditional return service. Businesses should consider their profits and treat them differently. For example, clothing sales, generally low discount sales clothes, can not be tried on, can not be returned. If a customer buys on impulse, he will buy the bill for a low price. The best time to promote sales is marked: low price products do not return, do not change! For example, major holidays, a large number of customers to buy, resulting in a good sales volume, but after the holidays, there will be a large number of customers to retreat. This situation will not only cause unnecessary losses for merchants, but also affect the normal sales of clothing stores.

Three, returned during the quality assurance period or maintenance period, the customer requests for replacement or repair of goods.

Clothing franchisee business skills: different products have different quality warranty period. Generally speaking, store owners should establish the warranty period from the date of the sale of the goods (Note: the time when the sales date is issued by * * *). For example, balbala children's shoes are guaranteed for three months, and there will be open wiring or glue opening. Balbala will be free to repair it for you. If you need to return the goods, you must maintain the brand new state, complete package and all accessories (including main commodities, gifts and accessories, inside and outside packing boxes, sales vouchers, * * *, etc.), which will not affect the two sale. If the contents of the product are missing or defective, the corresponding fee shall be paid for the refund. In addition, there are two points to note in the process.

1, we should not ignore our customers' legitimate demand for replacement, and can not apologize by avoiding responsibility.

2, be happy to agree to exchange goods, do not express complaints and dissatisfaction in expression and language. Otherwise, even if things are solved, customers will get angry and fail to ease the contradiction between customers and guide buyers.

And when dealing with customer dissatisfaction, solutions should be implemented as soon as possible so that customers feel that they are being valued. A lot of shops have added a lot of business skills to the franchised stores on sale, so that they can catch more wallets. Although the replacement is a common and difficult problem, it can be solved and prevented through active and flexible methods. As a marketing manager, he should be good at using his mind and acting according to his circumstances to solve his problems.