Red Bean Group: Layout Overseas, Passing The Essence Of Chinese Culture

"Red beans are born in the south, how many branches do they send in spring? I hope you will gather more. If a product wants to sell well, it must have a good name besides good quality and style. The clothing brand "red bean" has its inherent advantages.

This period let us walk into the China Textile and clothing trade exhibition (Paris) brand area brand enterprise. Jiangsu red bean import and Export Co., Ltd.

The three metamorphosis does not forget the industry to serve the country.

It is the first time that the red bean group has remained unchanged for many years. Its development has grown step by step, and has undergone three important transformations. In 1992, when the news anchor hosts wore the latest "sweater" of red bean, he went to the anchor station, and the "red bean" brand moved from the small town of South of Jiangsu to the national market.

1992 news broadcast

In 2004, domestic traditional manufacturing enterprises were faced with transformation barriers. On the one hand, red bean has strengthened its research and development of new clothing products, and invested 800 million yuan to launch the domestic all steel radial tire production line, and imported high-end technology talents from home and abroad to carry out scientific research. The red beans, which are advanced in technology and powerful in performance, have been warmly sought after the advent of the "tires" tire.

In September 2016, after ten years of grinding, the general stock of tires was listed on the Shanghai Stock Exchange. At this point, the red bean group has owned red beans, two main boards of general stock and a new three board listed company of yew, which has injected strong impetus for industrial transformation and upgrading.

Take "one belt and one road" Dongfeng layout overseas

The layout of the international market is an inevitable form after the development of China's clothing brand to a certain scale, and it is also an important step for Chinese enterprises to export Chinese culture to the international market. The red bean group is a typical representative of the active layout of overseas markets. Its business is involved in Europe and Southeast Asia.

As early as 2007, the red bean group led the development of the Sihanouk Special Economic Zone in Kampuchea. By the end of May 2019, the total investment of the West Port region was about 704 million US dollars, with a total output value of US $1 billion 147 million. Now it has become a model project of "one belt and one road" international cooperation and win win.

In recent years, under the leadership of the national "one belt and one way" initiative, textile and garment enterprises have stepped up the pace of going out. At the same time, China textile international capacity cooperation enterprise alliance also provides assistance for textile enterprises to "go out". With the policy of "one belt and one road", the red bean group has developed its momentum and momentum in expanding its international market.

The European market has always been one of the major overseas markets of the red bean group. However, under the influence of many uncertainties in the international market situation, the internationalization of garment enterprises is not easy. As European customers' quotations are getting lower and smaller, small bills and complex accounts are increasing, higher requirements for the production link of enterprises are put forward, forcing enterprises to upgrade and transform.

" Integrating supply chain, improving quality and increasing efficiency is a major project in the whole industry. "." Qian Yajuan, Minister of Foreign Trade Department of the red bean group, said that the high requirement of the international market is not only pressure but also power for enterprises. In the future, red beans will not change their minds and take the international market as an important link in the development of group business.

Paris exhibition to enhance brand international competitiveness

It's better to keep warm together than to fight alone. As more and more Chinese enterprises begin to lay the international market, China's strength is growing overseas.

As a pioneer in the layout of the international market, the red beans, which have been ploughing the European market for many years, have found out the law of the European market. Qian Yajuan said, "in recent years, the European market has attached great importance to the fabric's functionality, environmental protection, and the independent research and design capabilities of garment enterprises."

Therefore, for those companies that want to take advantage of the "one belt and one road" eastward expansion of the European market, she suggests that, according to market demand, Actively develop functional and environmentally friendly clothing and apparel products. At the same time active Eco textile certification It is necessary to enter the European market. At the same time, powerful enterprises can adopt European designers collaborate and improve operational efficiency , Setting up offices in Europe We should constantly optimize the industrial structure and make the pace of going out more steady.

Qian Yajuan said that exhibiting is one of the important channels for enterprises to expand overseas markets. Over the years, red beans have been actively participating in overseas exhibitions such as the Paris exhibition, constantly adjusting their product mix, developing high value-added clothing products, and actively distributing the market, conveying the essence of Chinese culture. 。

On the 16-19 day of September this year, the twenty-second China Textile and clothing trade exhibition (Paris) and Paris international clothing and apparel Procurement Exhibition are about to begin. At that time, the red bean group will continue to show its latest and best quality products and Chinese culture with deep accumulation.

Highlights of this exhibition

Sponsored by the China Federation of textile industry, the twenty-second China Textile and apparel trade exhibition (Paris) and Paris international fashion and dress exhibition will be held by the textile industry association of the China Council for the promotion of international trade and the Frankfurt Exhibition (France) company. September 16, 2019 -19 days It was held at the bull centre in Paris. More than 700 exhibitors from mainland China and Hongkong, Turkey, India, Bangladesh, Pakistan, Ethiopia, Kampuchea and other countries have concentrated on their appearance. 252 exhibitors were duplicated, with a repetition rate of 45%.

No.1

As commerce department "Export brand growth plan" Overseas landing exhibition, this New York exhibition brand area usher in Fifteen China's brand enterprises: red bean, pan Rui Ke, Meng Di, Duchamp, Ai Mei... Together with the Paris exhibition, continue to write the self-confidence and strength of Chinese brands.

No.2

Guangdong (France) Commodities Fair This will take Exhibition in exhibition The form was co hosted with the Paris exhibition. More than 40 representative enterprises from Guangdong will focus on clothing products, fabric accessories, leather goods bags and other products, and present a new image of Guangdong textile in the European market.

No.3

Five the exhibition will be held in the same period: Avantex, Leatherworld, Shawls & Scarves, Texworld and Texworld Denim Paris.

The Shawls & Scarves scarf exhibition area is the 50 exhibitors from China, India and Inner Mongolia. It is also the largest share of the scarf shawl exhibitors in previous exhibitions.

No.4

The category is clearer and the exhibition is more convenient: All about Her, Fashion Accessories, Intimate, Kids, Knitted, Service, Sports & Leisure, Sports, (Tooling) It is more convenient for buyers to search for target products.

The tooling market is growing slowly, and the demand for products in the market is becoming more and more vigorous. Therefore, this exhibition will increase Vet'lmage (Tooling).

No.5

Categories of service providers are more complete. This year, 20 companies have also attracted exhibitors, such as publishers, packaging service providers, trend research rooms, purchasing platforms, consulting service providers, etc.

No.6

Forum activities: At the exhibition site, the experts will focus on the hot topics such as "Vietnam sourcing", "clothing and garment market characteristics and trends", and "2020 spring and summer fashion for men and women".

No.7

T stage show Exhibitors in Bangladesh, Pakistan, China, Kampuchea, Ethiopia and other countries will step onto T to display the latest season products.