China Fashion Color Association & The Joint Campaign Of Love And Sports -- Full Of Strength And Vitality Of The National Color, Tianxiang Hong.
All the time, Trend research team of China Fashion Color Association and Adore R & D team and design team are committed to presenting favorite sports products for consumers. A year ago, they conducted a series of professional surveys on the color cognition of Chinese consumers. Finally, they concluded that most consumers think that the color of Chinese culture is red, and they think that red is also the most dynamic color. Therefore, Aimer Sports 2019A/W has recently combined the fashion red of Chinese traditional red with the "positive force" of the 2020 international fashion color Committee, and interpreted the "national color, Tianxiang Hong" from a brand new perspective to create a sports image belonging to women.
Yoga single - Goddess pants
In the fast-paced urban life, young people in China adopt a compromise attitude that accepts social reality and enjoy a slower pace of life. They will be more inclined to add the soft red, vibrant and harmonious, visually feel more reassuring and stable.
The 19A/W series of yoga has launched the "goddess pants". The whole red fabric is comfortable and soft, and the waist is tight without tension. With the modification of the waist line, the improvement of the dividing line of the buttocks and the design of the insert pocket, the yoga pants have added the convenience of taking small objects on the basis of the comfort and extension.
Running new product -- Thermal fitness
Today's China is changing rapidly. Masarea red, Brown red, Burgundy wine and so on appear in costumes. Chinese people are more fond of red products based on traditional cultural factors. Therefore, the red expression of different gradients is the focus of the future. The "thermal fitness" series can not only satisfy the basic training of the gymnasium, but also wear warm and healthy outdoors. The bright red and deep dark red combine to inject enthusiasm and power into the product. The red and gray in the series can also interact with each other to show the sense of urban culture.
Before the love movement, the zipper Sport Bra is convenient to wear, the beautiful back design is exquisite and beautiful, the cup adopts the patent of the cave cup, the visually visible hole makes the movement more comfortable and refreshing. Supporting warm outside wear trousers, using Italy imported wool fabric, good package ability to provide support for muscles, three-dimensional design of the knee provides more space for movement forward bending.
The matching round collar is also used for the outer garment with the same type of imported fabric. The multi segmented version is more suitable for the body curve. And another small collars long sleeved T-shirt, the fabric uses Italy imported fabrics, using bright red and dark red stitching design, cuffs clever plug design to make the movement more casual.
Red has a natural sense of intimacy for Chinese people. In the application of sports, "national color and Tianxiang Hong" shows two colors, which are gorgeous and deep, and more distinctive. In the new season, the products of the admiring movement, together with the 70th anniversary Daqing of the motherland, together with the new red dress, enjoy the joy of sports and create a brand new self! (Research and guidance: China Fashion Color Association Trend Research Center)
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