Jiangxi Province Speeds Up The Transformation Of Textile Industry To Brand Management

The textile industry is a traditional pillar industry and an important livelihood industry of our national economy. It is also an industry with obvious international competitive advantages. It plays an important role in prospering the market, expanding exports, absorbing employment, increasing farmers' income and promoting the development of urbanization.

For a period of time, for textile and strong provinces such as Jiangsu and Zhejiang, where the main business revenue is trillion yuan, Jiangxi textile looks a bit like "small character generation". Even in Jiangxi Province, textile is also located in such industries as nonferrous metals, iron and steel and petrochemical industries.

In order to speed up the pace of upgrading and upgrading traditional industries in Jiangxi Province, and guide the service of intelligent transformation of Jiangxi textile and garment enterprises, at the end of 2108, the Jiangxi provincial industrial and commercial office was held in all counties to carry out the intelligent promotion of textile and garment industry. At present, intelligent manufacturing is the most advanced manufacturing system at present. It is the general trend and direction of optimization and upgrading of textile and garment industry. Enterprises should recognize this major trend, aim at the general direction, carefully compare the benchmarks of the industry, and learn advanced experience. But because of the wide range of intelligent manufacturing, it is a brand new system. Enterprises should do their best and do their best. We should objectively analyze their strengths and weaknesses, and find the best transformation path according to their own conditions. Local authorities should strengthen planning guidance and policy support, help enterprises solve practical problems, promote advanced experience, create a favorable environment for enterprises to carry out intelligent transformation, and jointly promote industrial optimization and upgrading.

Practice makes real knowledge. In recent years, the textile industry of Jiangxi province has grasped the historical opportunity that the textile industry in coastal developed areas has accelerated to the central and western regions. While achieving rapid development of the industry, it also carried forward the banner of "vanguard" to promote the construction of a strong industrial province. In the first half of this year, the textile and garment industry of the province has actively promoted major projects in a complex and severe development environment, accelerated the transformation of development mode, and maintained a steady growth in the main indicators.

Data show that the scale of Jiangxi's textile industry ranks eighth in the whole country, and the industrial system with complete industrial chain and unique characteristics has been established. At present, the whole industry in Jiangxi has formed 9 provincial industrial bases including down town garments, Qingshan Lake knitted garments, Fengxin textiles, Fen Yi ramie textile, Yudu clothing and accessories, South Kang suit trousers, Ruichang textile, Xinzhou ramie textile and de an textile and garment, among which the first five bases have successfully promoted the state-level textile and garment industry base.

In the 1-6 month of this year, the nine major industrial bases of the textile and garment industry in Fengxin were running smoothly. Among them, the main business income of textile and garment enterprises above scale in Qingshan Lake area was 10 billion 500 million yuan, an increase of 8.5% over the same period last year, and 3 billion 760 million yuan in Fengxin County, an increase of 10.6% over the same period last year; and 3 billion 290 million yuan in the county, an increase of 17.5% over the same period.

Accelerate the transformation of textile industry to high value-added brand management

Traditional industries account for about 70% of Jiangxi's industry and are important pillars of the real economy. Promoting the optimization and upgrading of traditional industries is an urgent requirement for deepening the structural reform of supply side, speeding up the construction of a modern industrial system, and promoting the development of high quality industries. It is a key task to further implement the strategy of industrial province, speed up the construction of a strong manufacturing province, and reshape the brilliance of Jiangxi. In order to carry out the spirit of the "opinions on the implementation of the strategy of strengthening industrial province and promote the development of high quality industries", vigorously promote the upgrading and upgrading of traditional industries and promote the sustained, rapid and healthy development of the textile industry, Jiangxi province introduced the textile industry upgrading and upgrading plan in 2018, accelerating the transformation of the textile industry to high value-added and brand management, and planning to force in 2020. The main business revenue of Enterprises above Designated Size exceeded 320 billion yuan.

In accordance with the industrial upgrading plan, Jiangxi will accelerate the construction of the technological innovation system of textile industry, promote the establishment of enterprise technology centers by leading backbone enterprises, promote the application of advanced technology, and promote the development and application of automation, digitalization and intelligent textile equipment. At the same time, Jiangxi encourages garment enterprises to develop customized and customized services through intelligent and networked new production methods. It is planned that by 2020, the application rate of information technology and the application rate of brand enterprises will reach more than 80%.

Jiangxi will also make breakthroughs in clothing and home textiles, vigorously promote the creation of its own brand, promote the world famous brand to sprint world famous brands, and encourage small and medium-sized enterprises to develop their own brands. And relying on industrial clusters, to create a number of regional brands, from the "order processing" to "brand management" transformation.

There are deployments in the province, where there are responses. A few days ago, Ganzhou took the lead in introducing the "three years of Ganzhou textile and garment industry development plan (2019-2021 years)" to promote the transformation and upgrading of the textile and garment industry and leap forward development, and strive to create 100 billion industrial clusters. The plan is clear, and strive to achieve output value of Ganzhou textile and garment industry in 2019 by 74 billion yuan, 87 billion yuan in 2020, and 100 billion yuan in 2021.

With regard to the target of building hundreds of billions of textile and garment industrial clusters, Ganzhou has made clear ten key tasks, namely, the establishment of industrial development plans, the integration of production and development, the promotion of industries, the promotion of talents, the technical support platform for the construction industry, the optimization of the layout of the whole industry chain, the acceleration of green development, the acceleration of technological transformation and the expansion of product sales channels. We should vigorously promote brand building.

It is reported that Ganzhou will employ high-level professional institutions to compile the development plan of the textile and garment industry in the city, and promote the formation of the textile and garment industrial belt with emphasis on Yudu, Ningdu, Shicheng, Ruijin and Xingguo, and tilt to the textile and garment industry in terms of resource allocation. In view of the weak links in the textile and garment industry system, Ganzhou will further intensify its efforts in attracting foreign investment, increasing capital and expanding production and restructuring, forming a textile and garment industry chain that integrates production, supply and marketing, and integrates business and trade, and speeds up the establishment of a stronger textile and garment industry gathering area. Enterprises should be encouraged to increase the capacity of technological transformation and technological innovation, expand the industrialization of intelligent equipment and new products with high added value, and promote the application of textile and clothing and related industries to promote intelligent manufacturing of textile and clothing.

The plan also clarified the relevant incentive policies. Ganzhou will carry out the textile and garment industry from 11 aspects: increasing financial input, setting up industrial funds, encouraging foreign trade, supporting R & D design, supporting the development of electricity providers, supporting key projects, encouraging the entry of standard factories, supporting listing and listing, accelerating intelligent transformation, expanding brand influence, and training industrial talents. Support. To promote the implementation of the plan, Ganzhou will build 100 billion textile and garment industrial clusters as a key task, strengthen organizational leadership, constantly improve policy support, optimize the service environment, and strengthen inspection and assessment.

Major projects in all parts of the province promote the development of textile industry

Nowadays, many textile enterprises are carrying out capacity expansion in the inland areas. Not only that, but one after another, textile high-tech projects are continuing to land in the Midwest. The textile industry in Jiangxi is developing rapidly in the old revolutionary base area.

In August 24th, jointly organized by the Ganzhou Municipal People's government and Guangdong clothing and apparel industry association, Ganzhou textile and garment industry office, city Ruixing office and city open and run association, Yudu Guangdong, Ningdu, Shicheng, Ruijin and Xingguo 5 people's governments of 2019 Guangdong Jiangxi textile and garment industry cooperation and Ganzhou Ruixing in the "3+2" economic revitalization pilot area promotion conference in Guangzhou light textile trade. Park International Publishing Center was held. It is understood that this is the first time since the founding of the Ganzhou municipal government to create a 100 billion textile and garment industry belt, which was jointly held by the Provincial Industry Association for the first time. From the China Textile Industry Federation, China clothing and knitting Association, Jiangxi provincial industrial office, Guangdong Federation of industry and commerce, Guangdong clothing and apparel industry association, Guangdong Jiangxi chamber of Commerce, Guangdong Ganzhou Ganzhou chamber of Commerce experts and Guangdong textile and garment industry leader and enterprise representatives, a total of more than 300 people attended the promotion conference.

At the meeting, we introduced the development of Rui Xing in the "3+2" economic revitalization pilot area and the Ganzhou textile and garment industrial belt, and comprehensively introduced the strong determination of Ganzhou municipal government to create 100 billion industrial cluster zones and 5 advantages: planning, policy, resources, matching and service. And for the first time, in the name of the Ganzhou municipal government, invite the leader of Guangdong clothing and apparel industry association to "use for our own use and develop the cohesion for the industry". Yudu, Ningdu, Shicheng, Ruijin, Xingguo and other Ganzhou textile and garment industry cluster leaders around the theme of "integrating into the big bay area and the fashion new Ganzhou", brighten their characteristics, enhance their advantages, and talk about their ideas. They invite the entrepreneurs of Guangdong clothing and clothing industry to visit and visit the Ganzhou. A total of 13 major textile and apparel investment projects were signed on site, with a total investment of 10 billion 300 million yuan. Among them, fast fashion fashion (Guangzhou) Co., Ltd. intends to invest 5 billion yuan to integrate the upstream and downstream supply chain construction of "UR" clothing town.

On the same day's 2019 Guangdong clothing convention, the Ganzhou textile and garment industry promotion leading group office also signed a strategic cooperation framework agreement with the Guangdong clothing and apparel industry association, and opened a new chapter in the cooperation between Guangdong and Jiangxi.

Based on big projects to promote the concept of great development, adhere to attract big and strong, in order to promote the formation of good agglomeration effect and driving effect. At present, Jiangxi Wan county has initially formed a textile and garment industrial cluster with Changshuo textile and Xu Teng poly fiber leading army. As of April 25, 2019, in the three billion industrial clusters of Wan County, the total investment of the new textile material industry of ten thousand years took the lead in breaking through 10 billion yuan, reaching 12 billion 500 million yuan. In 2018, the Jiangxi Wan Yan high tech Zone was awarded the "national textile industry transfer demonstration park". Wan county is speeding up the development of the modern intelligent textile industrial park based on the new materials of Su Mei and Xu Teng. It is a thousand thousand acres of Textile Industrial Park relying on Changshu, Kai Yu and other enterprises.

Reporters learned that in April 15th, Zheng de textile project formally signed in Jiangxi de an County. The project is invested by Foshan Zheng de textile products Co., Ltd., which is located in Fenglin Industrial Zone, de an County, with an area of about 60 mu, and the project is planning to build a textile production line. The fixed assets investment of the project reached 500 million yuan. After reaching the standard, the annual output value is expected to reach 400 million yuan, and the annual tax payable will be 5 million yuan.

In April 27th, the Guangdong textile merchants invested 1 billion yuan in the textile project of Yiyang. The site is located in the high tech Industrial Park of de an County, with a planned land area of 98 mu. The weaving, brand children's clothing and printing and dyeing production lines will be constructed. After the project reaches the standard, the annual output value is expected to reach 800 million yuan, and the annual tax payment will be 8 million 800 thousand yuan.

In April 29th, Jiujiang Yisheng textile printing and dyeing Co., Ltd., located in Fenglin new industrial zone, Jiangxi, officially started construction. The total investment of the project is 300 million yuan. The factory covers an area of 90 mu, with a total construction area of 55 thousand square meters. It integrates weaving, printing, dyeing, coating and printing together. It mainly produces and manages all kinds of clothing, bags, toys and other fabrics and materials, and it is estimated that the annual output value will reach 290 million yuan after commissioning.

In recent years, Yudu County of Jiangxi has responded to the call of high quality development. The sudden rise of the local textile industry has aroused great concern in the industry. As the first industry in Yudu County, the textile and garment industry has achieved "three years' doubling" achievements in the past 3 years. Now Yudu county has proposed the goal of doubling the next 3 years, that is to say, by 2021, the park will become a famous brand garment manufacturing city with 20 square kilometers, 200 thousand employees and 100 billion industrial clusters.

Three export jerseys, one from Qingshan Lake. At the national well-known export base for knitting garments, Qingshan Lake area, Nanchang, Jiangxi, facing the new situation of rising labor costs and changing foreign trade situation, many local enterprises have transformed products from "OEM" to "brand", transformation from "manufacturing" to "intelligence making" and transformation of market from "single" to "pluralism" through transformation and upgrading. New way.

At the same time, Nanchang Qingshan Lake textile and garment industry association is also registered "Qingshan Lake needle spinning" unified trademark brand, is intended to introduce more high-quality independent design enterprises to settle, to promote local manufacturing enterprises to transform their own brand enterprises, and create hundreds of millions of modern textile industry cluster.

A group of data looks at the development of Jiangxi textile industry in the first half year

Main indicators steady growth, the province's textile and garment industry to achieve revenue of 81 billion 800 million yuan

The reporter learned from the Jiangxi Provincial Bureau of industry and commerce that, in 1-6 months of this year, the province's textile and garment industry achieved operating income of 81 billion 800 million yuan, an increase of 5.3% over the same period last year, and realized a profit of 3 billion 750 million yuan, an increase of 6.1% over the same period last year. The actual export amount was US $1 billion 690 million, of which clothing exports amounted to US $1 billion 250 million and textile exports amounted to US $440 million.

In the first half of this year, 30 of the 50 enterprises with key links grew year by year. Among them, Sai Deli (Jiujiang) achieved operating income of 1 billion 820 million yuan, an increase of 47.9%; saitli (Jiangxi) 1 billion 280 million yuan, a decrease of 6.6%; Jiangxi Dexin textile 240 million yuan, an increase of 10.1%; Huarui Petrochemical Fiber Co., Ltd. 190 million yuan, down 1.6%; Nanchang Huaxing knitting 150 million yuan, 17.9% 17.9%.

At the same time, the output of major textile products in the province has risen or fallen. Among them, clothing production was 340 million, down 1.7% compared to the same period last year; yarn production was 644 thousand tons, down 2.7% compared with the same period last year; the output of cloth was 390 million meters, up 34.2% over the same period last year; the output of chemical fiber was 316 thousand tons, up 26% over the same period last year.

In addition, in March 19th, Yudu county was awarded the title of "China famous brand clothing manufacturing city" by China Textile Federation, and became the fifth national textile and garment industrial base in Jiangxi province.