Jinsen Printing And Dyeing: Focus On Eco Environmental Protection, Positioning High-End Products.

From Tencel to copper ammonia, and then to acetic acid fiber, Shaoxing Jinsen dyeing and Printing Co., Ltd. focuses on eco-friendly products, persists in raising printing and dyeing level, and selects the hard nut to crack in the market. It has always been positioned to the top from development until now. Not only is dyeing fee higher than 10% of its counterparts, but also through the strict inspection of 13 international brands, it has become a new benchmark for Keqiao's printing and dyeing quality development.


Recently, we entered "Jinsen dyeing and printing" to explore the driving force behind its high quality development. "The more difficult products we are, the more challenging we are." Ding Guogen, a deputy general manager of the company, has a strong voice and strong professional confidence in his research and development.


Agglomeration and upgrading: through 13 international brands "factory inspection"


In 2012, the printing and dyeing enterprises in Shaoxing were lifted and moved from Ma on to the gathering area. The new plant was put into operation in December 1, 2014. At present, the company's main products include rayon, imitation silk, Tencel, copper ammonia, acetic acid and so on. The products are exported to the United States, Europe, Japan, Korea and other places.


Entering the door of the company, an oval 6 storey building is being built. "This is the future comprehensive office area." Ding Guogen introduced that the functions of office, R & D, trade and exhibition will be integrated into this area, which is also the core area of the company's development.


"Before moving and gathering, although our technology level has reached the international brand requirements, we have been afraid to invite the brand side to come to" inspection factory "because of the overall image of the factory and the environment of the workshop. Ding Guogen said that the relocation of our enterprises is a new opportunity, let us change a new track to start.


What is "factory inspection"? It is reported that "inspection factory" is a foreign brand entrusted third party agencies to enter the company, the company's products, production workshop, employee dormitories, corporate culture and other comprehensive "physical examination", its inspection tentacles will go deep into the products used dye, auxiliaries and other source links. "After the completion of the factory is not everything, this kind of audit will be carried out every year." Ding Guogen said, this requires printing and dyeing enterprises to operate according to the most stringent standards at all times. At the same time, this is also one of the important channels for domestic printing and dyeing enterprises to enter the list of international brand suppliers.


After moving into the new factory area, Jinsen dyeing and printing entered the fast track of high quality development. In just 5 years, the company passed the strict "factory inspection" of 13 international brands such as GAP and Masha, and entered the list of its suppliers, which soon helped the company open the international market. Today, 93% of the company's businesses come from abroad.


Positioning high-end: professional and technical team is brave enough to challenge.


"Jinsen dyeing and printing" can successfully pass the "eye piercing eye" of the international brand. It is inseparable from the company's professional and technical team's confidence in developing R & D for many years and the courage to constantly accept challenges.


It is reported that the company currently has 10 people around the deputy general manager Ding Guogen as the core research and development team. Ding Guogen was born in "old chemistry". He first worked in a chemical plant in Xiaoshan, and then trained in a chemical research institute in Hangzhou for 2 years. He spent the rest of his life dealing with chemistry. Some members of his R & D team have almost the same background as him, and the other part is the backbone employees who grew up in the later stage.


"Jinsen printing and dyeing" can be said to be the first batch of printing and dyeing enterprises in China. It turned out that Ding Guogen discovered this new product through a national academic exchange in 1997, and has been studying its related technology since then. In 2008, Ding Guogen entered the "Jin Sen dyeing and printing", and brought the technology into the company. After the re development of the company team, the company began to promote the products of the Tencel product to a large scale.


The research and development of Tencel products is a microcosm of "high-end printing and dyeing" positioning and high level of challenge. In the course of the development of the company, the company has been keeping an eye on eco-friendly products, and subsequently developed series of copper ammonia and acetic acid products. In addition to products such as rayon and imitation silk, we further enrich the company's product line and build it into a distinctive product of the company.


At the same time, the company also set up its own testing center, strictly controlling the quality of the products per meter. It is worth mentioning that the company's internal standards are stricter than those of foreign suppliers, and the company's quality rate reaches 99%.


Now, with the deepening of "processing + distribution" in printing and dyeing enterprises, the company has set up a new trade team. In September this year, the head of the company will take the lead. "Jinsen dyeing and printing" will visit Shanghai for the first time as an exhibitor.